本文關(guān)鍵詞： 電商企業(yè) 成本管理 成本模式　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：如今,電子商務(wù)已經(jīng)不再是什么新鮮的詞匯,并且已經(jīng)在百姓生活的各個領(lǐng)域普及開來,電子商務(wù)已經(jīng)成為是二十一世紀(jì)最主要的貿(mào)易手段。二十一世紀(jì)是我國電子商務(wù)高速發(fā)展的時代,但隨著成長腳步的加快,物流短板問題也越來越明顯。過高的物流成本往往阻礙了電商企業(yè)的發(fā)展,因此,如何對過高的物流成本進(jìn)行管控是電商企業(yè)目前應(yīng)該迫切解決的問題。我國對于物流成本管控在制造業(yè)上比較成熟,然而,對于電商企業(yè)的物流成本管控,由于行業(yè)的特點不同,我們不能照搬傳統(tǒng)企業(yè)的物流成本管控方法,所以我們必須根據(jù)企業(yè)的特點找到適合電商企業(yè)的物流成本管控的方法。這對于電商的成長來說具有非凡的意義。本文采用案例分析法,理論聯(lián)系實際,在先對理論進(jìn)行的敘述的基礎(chǔ)上,選取了京東的物流成本管控方面案例進(jìn)行了分析提出了一些建議,并且最后對于大陸電子商務(wù)企業(yè)在物流成本管控方面普遍存在的問題進(jìn)行了分析并且提出了一些改進(jìn)的建議。本文的開始闡述了文章選題的背景及意義,然后對國內(nèi)的文獻(xiàn)與國外的文獻(xiàn)分別進(jìn)行了歸納并對國內(nèi)外的文獻(xiàn)進(jìn)行綜合的評述,接著介紹了本篇文章的研究思路和研究方法還有本文的結(jié)構(gòu)。接著概述了與電商行業(yè)物流成本管控方面的相關(guān)的的基本理論與概念,之后分別從物流成本構(gòu)成、物流模式、物流成本管控這幾個方面對京東這個電商企業(yè)進(jìn)行了案例分析。對于分析出的京東存在的物流管控方面的問題提出了幾點建議,最后聯(lián)系案例的啟示與我國在這方面的近況提出了幾點建議。最后,本文認(rèn)為,不論從企業(yè)自身發(fā)展的角度還是從國家宏觀調(diào)控的角度,都應(yīng)該根據(jù)電子商務(wù)企業(yè)物流的特點,完善對B2C電商企業(yè)的物流成本管控,從而使電商企業(yè)更快更好的發(fā)展。
[Abstract]:Nowadays, electronic commerce is no longer a new word, and has been popularized in every field of people's life. Electronic commerce has become the most important means of trade in 21th century. 21th century is the era of rapid development of electronic commerce in China, but as the pace of growth accelerates, The problem of short board logistics is becoming more and more obvious. Too high logistics costs often hinder the development of e-commerce enterprises, so, How to control the excessive logistics cost is an urgent problem that should be solved by e-commerce enterprises at present. Our logistics cost control is more mature in the manufacturing industry, however, for e-commerce enterprises, logistics cost control, Because of the different characteristics of the industry, we cannot copy the traditional enterprise logistics cost control method. Therefore, we must find the method of logistics cost control suitable for e-commerce enterprises according to the characteristics of enterprises. This is of great significance to the growth of e-commerce. On the basis of the description of the theory, this paper selected JingDong's case of logistics cost control to analyze and put forward some suggestions. Finally, the paper analyzes the common problems in logistics cost control of mainland e-commerce enterprises and puts forward some suggestions for improvement. At the beginning of this paper, the background and significance of the selected topic are described. Then the domestic literature and the foreign literature are summarized and the domestic and foreign literature are comprehensively reviewed. Then it introduces the research ideas, research methods and the structure of this paper. Then it summarizes the basic theories and concepts related to the management and control of logistics costs in e-commerce industry, and then respectively from the logistics cost composition, logistics model, These aspects of logistics cost control have carried out a case study on JingDong, an e-commerce enterprise, and put forward several suggestions for analyzing the problems in logistics management and control existing in JingDong. Finally, some suggestions are put forward in connection with the enlightenment of the case and the recent situation in China. Finally, this paper holds that, whether from the perspective of the enterprise's own development or from the point of view of the state's macro-control, it should be based on the characteristics of e-commerce enterprises' logistics. Improve the B-2 C e-commerce enterprise logistics cost control, so that the e-commerce enterprises faster and better development.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F259.23;F253.7

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