本文關(guān)鍵詞：X公司產(chǎn)品市場競爭與企業(yè)現(xiàn)金流風(fēng)險(xiǎn)關(guān)系的案例研究　出處：《哈爾濱商業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 產(chǎn)品市場競爭 現(xiàn)金流風(fēng)險(xiǎn) 掠奪理論 掠奪效應(yīng)

【摘要】：現(xiàn)金流風(fēng)險(xiǎn)管理能夠監(jiān)督企業(yè)現(xiàn)金流的運(yùn)行狀況,企業(yè)現(xiàn)金流的穩(wěn)定運(yùn)行可以影響整個(gè)資本市場的穩(wěn)定健康發(fā)展。企業(yè)的生存和發(fā)展與所在的競爭市場環(huán)境密切相關(guān);同時(shí)受到其他企業(yè)的影響,這種影響會(huì)通過合作與競爭體現(xiàn);產(chǎn)品市場競爭會(huì)引發(fā)企業(yè)的競爭行為,引起生產(chǎn)經(jīng)營的波動(dòng),最終體現(xiàn)在現(xiàn)金流的異常波動(dòng),引起現(xiàn)金流風(fēng)險(xiǎn)�，F(xiàn)有研究發(fā)現(xiàn),產(chǎn)品市場競爭程度與企業(yè)的現(xiàn)金流風(fēng)險(xiǎn)呈顯著負(fù)相關(guān)。以往對產(chǎn)品市場競爭對企業(yè)現(xiàn)金流的影響研究大多偏重于理論闡述與實(shí)證分析,而在理論分析的基礎(chǔ)上進(jìn)行案例分析的研究文獻(xiàn)還很少,因此本文通過案例分析,探究產(chǎn)品市場競爭和企業(yè)現(xiàn)金流風(fēng)險(xiǎn)兩者之間可能存在的關(guān)系。整篇文章采用的研究方法為文獻(xiàn)研究法、規(guī)范研究法、案例分析法和比率分析方法。首先分別對現(xiàn)金流風(fēng)險(xiǎn)和產(chǎn)品市場競爭的國內(nèi)外文獻(xiàn)進(jìn)行梳理和分析。對于現(xiàn)金流風(fēng)險(xiǎn)從影響因素和度量方法兩個(gè)方面來整理文獻(xiàn),具體研究了財(cái)務(wù)指標(biāo)度量、波動(dòng)性指標(biāo)度量以及在險(xiǎn)價(jià)值度量三種方法。對于產(chǎn)品市場競爭,研究了現(xiàn)代競爭理論的兩個(gè)分支,掠奪效應(yīng)和治理效應(yīng)。在此基礎(chǔ)上整理研究現(xiàn)金流風(fēng)險(xiǎn)和產(chǎn)品市場競爭關(guān)系的文獻(xiàn)。然后基于企業(yè)風(fēng)險(xiǎn)管理理論、信息不對稱理論和掠奪理論為基礎(chǔ)進(jìn)行較為系統(tǒng)的理論分析,通過理論分析,研究現(xiàn)金流風(fēng)險(xiǎn)的表現(xiàn)形式和產(chǎn)品市場競爭的掠奪效應(yīng)對現(xiàn)金流風(fēng)險(xiǎn)的影響。在理論分析的基礎(chǔ)上,采用案例分析法考察產(chǎn)品市場競爭與現(xiàn)金流風(fēng)險(xiǎn)之間的關(guān)系。以X公司作為案例分析的對象,選擇2007至2015年的財(cái)務(wù)數(shù)據(jù)為樣本,對X公司的現(xiàn)金流風(fēng)險(xiǎn)和產(chǎn)品市場競爭進(jìn)行度量,并研究兩者的變化趨勢,考察變化的關(guān)聯(lián)性。研究發(fā)現(xiàn),X公司滿足產(chǎn)品市場競爭增大,企業(yè)現(xiàn)金流風(fēng)險(xiǎn)減小的結(jié)論,即產(chǎn)品市場競爭與企業(yè)現(xiàn)金流風(fēng)險(xiǎn)呈顯著負(fù)相關(guān)。結(jié)果表明產(chǎn)品市場競爭與現(xiàn)金流風(fēng)險(xiǎn)的關(guān)系在個(gè)別公司中可以體現(xiàn)出來。
[Abstract]:Cash flow management to monitor operation status of cash flow risk, stable and healthy development of the capital market can affect the stable operation of corporate cash flow. The competitive market environment and the survival and development of enterprises is closely related; and it is affected by other enterprises, this effect will be reflected through cooperation and competition; product market competition will lead to the competitive behavior of enterprises, production and operation caused by fluctuations, ultimately reflected in the cash flow fluctuation, caused by the cash flow risk. The current study found that the degree of product market competition and corporate cash flow risk is negatively correlated. Previous studies on effects on product market competition on corporate cash flow mostly focuses on the theory and empirical analysis and, on the basis of theoretical analysis and case analysis research literature is very few, so this paper through case analysis, explore product market competition The possible relationship between the enterprise and the cash flow risk of the two. This paper adopts the research methods of literature study, normative research method, case analysis method and ratio analysis method. First of all, to the cash flow risk and product market competition of the domestic and foreign literatures and analysis. The cash flow risk from the influencing factors and measure the two aspects of literature, specific financial indicators measure, volatility index measurement and three kinds of methods to measure the value at risk. The product market competition, the two branches of modern competition theory, plunder effect and governance effect. On the basis of risk and product market competition arrangement of cash flow the literature. Then the enterprise risk management theory based on the theory of information asymmetry and plunder theory more systematic theoretical analysis as the basis, through theoretical analysis, the research of cash Effect of predatory effect flow risk forms and product market competition on the cash flow risk. On the basis of theoretical analysis, using case analysis method to study the product market competition and the relationship between the cash flow risk. Taking X company as the object of the case analysis, the choice of financial data from 2007 to 2015 as the sample of X company the cash flow risk and product market competition measure, change trend and study the correlation study of change. The study found that X company to increase the product market competition, corporate cash flow risk reduction results, namely the product market competition and corporate cash flow risk is negatively correlated. The results show that the product market competition and cash the relationship between flow risk can be reflected in the individual companies.

【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.72;F406.7;F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 吳昊e，

本文編號(hào)：1361733