本文關鍵詞：Louis Vuitton在泰國的營銷策略研究，由筆耕文化傳播整理發(fā)布。

• ABSTRACT2-11
• CHAPTER ONE INTRODUCTION11-15
• 1.1 Background and Signification of this topic11-13
• 1.2 Purpose of this research13
• 1.3 Scope of Study13-15
• CHAPTER TWO LITERATURE REVIEW15-34
• 2.1 Concept of demographic15-16
• 2.2 Concept,definition and theory about customer behavior16-22
• 2.3 Concept of brand logo image22-25
• 2.4 Concept and Theory about Marketing mix factors25-29
• 2.5 Buying decision process29-31
• 2.6 Related research31-34
• CHAPTER THREE RESEARCH METHOGOLOGY34-44
• 3.1 Research Model and Hypothesis34-36
• 3.2 Set the amount of sample users and choose the object users36-37
• 3.3 Choose the tool to use in the research37-39
• 3.4 Collect and proof the data39
• 3.5 Produce and Analyze the data39-40
• 3.6 Statistic for using to analyze the data40-44
• CHAPTER FOUR DATA ANALYSIS AND RESULTS44-80
• Part 1 Demography of sample user44-47
• Part 2 Analyzing data about customer behavior that affect buying decision about Louis Vuitton's product47-50
• Part 3 Analyzing data about how important of Louis Vuitton's marketing strategy that affect buying decision of customer50-53
• Part 4 Analyzing data about how customers perceived product gorgeousness of Louis Vuitton's product53-54
• Part 5 Analyze Inferential statistics data to test hypothesis54-80
• CHAPTER FIVE CONCLUSIONS AND DISCUSSION80-85
• 5.1 Concluding the result80-83
• 5.2 Result discussion83-85
• REFERENCE85-88
• APPENDIX A:QUESTIONAIRE88-92
• APPENDIX B:QUESTIONAIRE (Thai Version)92-96
• ACKNOWLEDGEMENT96-97

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