中石化海洋石油工程公司業(yè)務發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-12-19 10:58
【摘要】：近年來,在面臨低油價對業(yè)務發(fā)展的挑戰(zhàn)時,如何確保求生存,謀發(fā)展已成為中石化集團在各個業(yè)務層次面臨的最大命題。中石化海洋石油工程公司作為中石化集團唯一從事中深海海洋油氣勘探開發(fā)和海洋石油工程服務的專業(yè)公司,尤其需要根據(jù)當前形勢,結(jié)合公司自身情況,提出適合公司業(yè)務發(fā)展,在低油價挑戰(zhàn)求生存,謀發(fā)展的發(fā)展戰(zhàn)略。本文基于對戰(zhàn)略理論演變的梳理,以及國內(nèi)外關(guān)于海洋油氣類工程企業(yè)的相關(guān)研究,確立了以SWOT分析框架對中石化海洋石油工程公司的戰(zhàn)略選擇進行分析。借助SWOT分析框架,首先使用PEST分析方法和基于競爭理論的分析方法,深入剖析公司面臨的外部環(huán)境,其次,本文結(jié)合公司內(nèi)部數(shù)據(jù),從人才結(jié)構(gòu)、技術(shù)水平等多維度對公司內(nèi)部能力進行分析,并利用SWOT矩陣對公司的外部環(huán)境和內(nèi)部能力進行統(tǒng)一分析。進一步地,本文對各外部因素和內(nèi)部因素進行量化分析,并得出了中石化海洋石油工程公司應當在業(yè)務發(fā)展中采用開拓型發(fā)展戰(zhàn)略的結(jié)論,并根據(jù)SWOT分析矩陣,提出了相應的子戰(zhàn)略,即：以我為主的國際國內(nèi)合作發(fā)展戰(zhàn)略、創(chuàng)新導向的技術(shù)領(lǐng)先戰(zhàn)略和獨立自主的集中化發(fā)展戰(zhàn)略,并根據(jù)對中石化海洋石油工程公司的業(yè)務理解,結(jié)合三個子戰(zhàn)略提出了相應的戰(zhàn)略舉措。本文的研究結(jié)論基于對中石化海洋石油工程公司的具體情況而得出,對中石化海洋石油工程公司的發(fā)展具有一定的參考意義；同時,本文對公司的戰(zhàn)略選擇進行分析,對其他同類型企業(yè)的研究具有一定的借鑒意義。
[Abstract]:In recent years, in the face of the challenge of low oil price to business development, how to ensure survival and seek development has become the biggest proposition that Sinopec Group faces at all business levels. Sinopec Offshore Oil Engineering Company, as the only professional company of Sinopec Group engaged in the exploration and development of offshore oil and gas and offshore oil engineering services in the deep sea, especially needs to combine the company's own situation with the current situation. Put forward the development strategy suitable for the company business development, in the low oil price challenge to survive, seek development. Based on the analysis of the evolution of the strategic theory and the related research on offshore oil and gas engineering enterprises at home and abroad, this paper establishes the SWOT analysis framework to analyze the strategic choice of Sinopec Offshore Oil Engineering Company. With the help of the SWOT analysis framework, firstly, using the PEST analysis method and the analysis method based on the competition theory, deeply analyze the external environment faced by the company. Secondly, this paper combines the internal data of the company, from the talent structure, The technical level and other dimensions are used to analyze the internal capability of the company, and the SWOT matrix is used to analyze the external environment and internal capability of the company. Furthermore, this paper makes a quantitative analysis of the external and internal factors, and draws the conclusion that Sinopec should adopt a pioneering development strategy in its business development, and according to the SWOT analysis matrix, The corresponding sub-strategies are put forward, that is, the international and domestic cooperation development strategy, the innovation-oriented technology leading strategy and the independent centralized development strategy, and according to the business understanding of Sinopec Offshore Oil Engineering Company. Combined with the three sub-strategies, the corresponding strategic measures are put forward. The conclusion of this paper is based on the specific situation of Sinopec Offshore Oil Engineering Company and has certain reference significance for the development of Sinopec Offshore Oil Engineering Company. At the same time, this paper analyzes the strategic choice of the company, which has some reference significance for the research of other similar enterprises.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.22;F272
本文編號：2386832
[Abstract]:In recent years, in the face of the challenge of low oil price to business development, how to ensure survival and seek development has become the biggest proposition that Sinopec Group faces at all business levels. Sinopec Offshore Oil Engineering Company, as the only professional company of Sinopec Group engaged in the exploration and development of offshore oil and gas and offshore oil engineering services in the deep sea, especially needs to combine the company's own situation with the current situation. Put forward the development strategy suitable for the company business development, in the low oil price challenge to survive, seek development. Based on the analysis of the evolution of the strategic theory and the related research on offshore oil and gas engineering enterprises at home and abroad, this paper establishes the SWOT analysis framework to analyze the strategic choice of Sinopec Offshore Oil Engineering Company. With the help of the SWOT analysis framework, firstly, using the PEST analysis method and the analysis method based on the competition theory, deeply analyze the external environment faced by the company. Secondly, this paper combines the internal data of the company, from the talent structure, The technical level and other dimensions are used to analyze the internal capability of the company, and the SWOT matrix is used to analyze the external environment and internal capability of the company. Furthermore, this paper makes a quantitative analysis of the external and internal factors, and draws the conclusion that Sinopec should adopt a pioneering development strategy in its business development, and according to the SWOT analysis matrix, The corresponding sub-strategies are put forward, that is, the international and domestic cooperation development strategy, the innovation-oriented technology leading strategy and the independent centralized development strategy, and according to the business understanding of Sinopec Offshore Oil Engineering Company. Combined with the three sub-strategies, the corresponding strategic measures are put forward. The conclusion of this paper is based on the specific situation of Sinopec Offshore Oil Engineering Company and has certain reference significance for the development of Sinopec Offshore Oil Engineering Company. At the same time, this paper analyzes the strategic choice of the company, which has some reference significance for the research of other similar enterprises.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.22;F272
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