制造業(yè)服務化組織設計研究述評與展望
發(fā)布時間：2018-12-16 13:20
【摘要】：制造業(yè)服務化能為企業(yè)帶來財務收益、競爭優(yōu)勢和客戶滿意,但面臨很多管理挑戰(zhàn)和"服務化悖論",組織設計是其成功的關鍵因素和保障機制,國際學術界對該問題越來越關注,我國企業(yè)界也在積極探索,但還未引起我國學術界的足夠重視。本文在明確制造業(yè)服務化組織設計概念的基礎上,從權變理論、服務主導邏輯和組織行為理論視角梳理了其理論基礎,發(fā)現已有研究缺少對當前互聯網環(huán)境和多主體價值共創(chuàng)實踐的關注;總結了學術界對服務組織分離還是整合的爭論,將組織結構歸納為四種類型并指出其演進趨勢;強調企業(yè)文化要加強服務導向,并創(chuàng)建產品和服務文化不穩(wěn)定共生關系。最后,本文構建了制造業(yè)服務化組織設計的研究框架,提出未來應加強多主體導向組織設計和平臺型組織結構的研究,行業(yè)特性、組織規(guī)模對其影響研究等,為國內學者開展進一步研究提供參考,也為我國企業(yè)界開展相關實踐提供理論指導。
[Abstract]:Manufacturing service can bring financial benefits, competitive advantages and customer satisfaction to enterprises, but it faces many management challenges and "service paradox". Organization design is the key factor and guarantee mechanism of its success. The international academic circles pay more and more attention to this problem, and the Chinese business circles are also actively exploring, but they have not attracted enough attention from the Chinese academic circles. On the basis of defining the concept of service-oriented organization design in manufacturing industry, this paper combs its theoretical basis from the perspective of contingency theory, service-oriented logic and organizational behavior theory. It is found that there is a lack of attention to the current Internet environment and multi-subject value creation practice. This paper summarizes the debate on the separation or integration of service organizations in academic circles, classifies the organizational structure into four types and points out its evolution trend, emphasizes that corporate culture should strengthen service orientation and create unstable symbiotic relationship between product and service culture. Finally, this paper constructs the research framework of manufacturing service-oriented organization design, and proposes that the research of multi-agent oriented organization design and platform-oriented organization structure should be strengthened in the future, and the influence of industry characteristics and organizational scale on it should be studied. It provides reference for domestic scholars to carry out further research, and also provides theoretical guidance for Chinese enterprises to carry out relevant practice.
【作者單位】： 華南理工大學工商管理學院;桂林理工大學管理學院;
【基金】：國家自然科學基金項目“市場導向、關系投資與供應鏈流程整合對服務創(chuàng)新績效的影響研究”(71272132);國家自然科學基金項目“外部組織整合、知識獲取對新服務開發(fā)績效的影響:關系質量和吸收能力的調節(jié)作用”(71672061);國家自然科學基金項目“網絡平臺運營機制對內容提供商新服務開發(fā)績效的作用機理研究”(71562008)
【分類號】：F424
[Abstract]:Manufacturing service can bring financial benefits, competitive advantages and customer satisfaction to enterprises, but it faces many management challenges and "service paradox". Organization design is the key factor and guarantee mechanism of its success. The international academic circles pay more and more attention to this problem, and the Chinese business circles are also actively exploring, but they have not attracted enough attention from the Chinese academic circles. On the basis of defining the concept of service-oriented organization design in manufacturing industry, this paper combs its theoretical basis from the perspective of contingency theory, service-oriented logic and organizational behavior theory. It is found that there is a lack of attention to the current Internet environment and multi-subject value creation practice. This paper summarizes the debate on the separation or integration of service organizations in academic circles, classifies the organizational structure into four types and points out its evolution trend, emphasizes that corporate culture should strengthen service orientation and create unstable symbiotic relationship between product and service culture. Finally, this paper constructs the research framework of manufacturing service-oriented organization design, and proposes that the research of multi-agent oriented organization design and platform-oriented organization structure should be strengthened in the future, and the influence of industry characteristics and organizational scale on it should be studied. It provides reference for domestic scholars to carry out further research, and also provides theoretical guidance for Chinese enterprises to carry out relevant practice.
【作者單位】： 華南理工大學工商管理學院;桂林理工大學管理學院;
【基金】：國家自然科學基金項目“市場導向、關系投資與供應鏈流程整合對服務創(chuàng)新績效的影響研究”(71272132);國家自然科學基金項目“外部組織整合、知識獲取對新服務開發(fā)績效的影響:關系質量和吸收能力的調節(jié)作用”(71672061);國家自然科學基金項目“網絡平臺運營機制對內容提供商新服務開發(fā)績效的作用機理研究”(71562008)
【分類號】：F424
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