【摘要】：隨著經(jīng)濟(jì)的快速發(fā)展和科技水平的不斷進(jìn)步,在21世紀(jì)全球化大背景下,時(shí)尚成為民眾追求的一種新潮生活方式。隨著時(shí)尚熱潮的風(fēng)靡,時(shí)裝周作為世界上流行度極高的國(guó)際化發(fā)布平臺(tái),也得到了越來(lái)越多的關(guān)注,時(shí)裝周的舉行,在很大程度上,是引領(lǐng)時(shí)尚界話語(yǔ)權(quán)的象征。在西方近現(xiàn)代工業(yè)的發(fā)展歷程中通過(guò)不斷的交互融合,最終形成了具有鮮明地域特色和文化個(gè)性的國(guó)際四大時(shí)裝周,分別是法國(guó)的巴黎時(shí)裝周、美國(guó)的紐約時(shí)裝周、英國(guó)的倫敦時(shí)裝周和意大利的米蘭時(shí)裝周。國(guó)際四大時(shí)裝周不僅各具特色,還具有比較完善的運(yùn)營(yíng)模式。而中國(guó)的時(shí)裝周從創(chuàng)立至今雖然得到了長(zhǎng)遠(yuǎn)的發(fā)展,但是由于起步晚經(jīng)驗(yàn)少,導(dǎo)致缺少特色、影響力小、專業(yè)性低、缺乏商業(yè)運(yùn)作環(huán)節(jié)等問(wèn)題充斥著中國(guó)的時(shí)裝周市場(chǎng),與國(guó)際四大國(guó)際時(shí)裝周還存在著較大的差距。通過(guò)分析中外比較有代表性的時(shí)裝周,創(chuàng)建了時(shí)裝周運(yùn)營(yíng)模式的理論模型,對(duì)中外時(shí)裝周運(yùn)營(yíng)模式進(jìn)行了橫向?qū)Ρ?定位出中國(guó)時(shí)裝周在舉辦過(guò)程中存在的問(wèn)題。以中國(guó)國(guó)際時(shí)裝周為例設(shè)計(jì)了問(wèn)卷調(diào)查,運(yùn)用SPSS軟件對(duì)問(wèn)卷調(diào)查的重要數(shù)據(jù)進(jìn)行分析,驗(yàn)證了預(yù)想結(jié)論。最后,針對(duì)中國(guó)的國(guó)情提出了未來(lái)中國(guó)時(shí)裝周在運(yùn)營(yíng)模式方面,需要重點(diǎn)完善時(shí)尚產(chǎn)業(yè)基礎(chǔ),加強(qiáng)時(shí)裝周的專業(yè)化程度,與媒體深度合作,提高商業(yè)化程度,并且注重配套服務(wù)環(huán)節(jié)等適合未來(lái)中國(guó)時(shí)裝周發(fā)展的特色策略,為中國(guó)時(shí)裝周未來(lái)的發(fā)展提供借鑒和參考。
[Abstract]:With the rapid development of economy and the progress of science and technology, fashion has become a new style of life for the people under the background of globalization in the 21st century. With the popularity of fashion, fashion week as the world's most popular international publishing platform, has also been more and more attention, fashion week, to a large extent, is leading the fashion world voice symbol. Through continuous interaction and integration in the development of modern and modern western industry, four international fashion weeks with distinct regional characteristics and cultural characteristics were formed, namely Paris Fashion week in France and New York Fashion week in the United States. London Fashion week in England and Milan Fashion week in Italy. The four International Fashion weeks not only have their own characteristics, but also have more perfect operation mode. Although the fashion week in China has been developed for a long time since its founding, it is full of problems such as lack of characteristics, low influence, low professionalism, lack of business operation and so on, due to the lack of experience in the beginning of the week. There is still a big gap with the four International Fashion week. By analyzing the representative fashion week at home and abroad, the theoretical model of fashion week operation mode is established, and the horizontal comparison between Chinese and foreign fashion week operation mode is carried out, and the problems existing in the holding process of Chinese fashion week are pointed out. Taking China International Fashion week as an example, a questionnaire survey is designed. The important data of the questionnaire are analyzed by using SPSS software, and the expected conclusions are verified. Finally, according to the situation of China, the paper puts forward that the future China Fashion week needs to improve the fashion industry foundation, strengthen the specialization of fashion week, cooperate with the media in depth, and improve the degree of commercialization. And focus on supporting services and other suitable for the future development of China Fashion week characteristics of the strategy for the future development of China Fashion week to provide reference and reference.
【學(xué)位授予單位】：武漢紡織大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F416.86

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