ZLSJ規(guī)劃設(shè)計公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-25 08:27
【摘要】：新常態(tài)的時代背景下,我國正處于以降速化、轉(zhuǎn)型化以及多元化為特征的新型城鎮(zhèn)化加速發(fā)展階段,城鄉(xiāng)規(guī)劃行業(yè)也面臨著從粗放型發(fā)展模式向集約發(fā)展模式的轉(zhuǎn)變、從城鄉(xiāng)二元結(jié)構(gòu)發(fā)展向城鄉(xiāng)統(tǒng)籌發(fā)展的轉(zhuǎn)變、從城市用地增量發(fā)展的規(guī)劃模式向城鄉(xiāng)用地存量發(fā)展的規(guī)劃模式的轉(zhuǎn)變。這些轉(zhuǎn)變?yōu)槌青l(xiāng)規(guī)劃行業(yè)提出了挑戰(zhàn),更提供了機(jī)遇。在新常態(tài)的行業(yè)及政策背景之下,企業(yè)如何轉(zhuǎn)變企業(yè)發(fā)展方向、制定戰(zhàn)略發(fā)展思路,對于企業(yè)的建設(shè)發(fā)展、市場占有都起著非常重要的作用。相對于大型規(guī)劃設(shè)計院及設(shè)計企業(yè),中小型規(guī)劃設(shè)計公司明顯處于劣勢,并且中小型設(shè)計企業(yè)的數(shù)量不斷增加使得同類之間的競爭也日趨激烈。因此,本文試圖以ZLSJ規(guī)劃設(shè)計公司這一中小型規(guī)劃設(shè)計企業(yè)作為研究對象,通過對其所處的外部宏觀環(huán)境及企業(yè)自身的內(nèi)部環(huán)境進(jìn)行分析研究,總結(jié)出企業(yè)發(fā)展面臨的主要問題,提出適宜企業(yè)發(fā)展的戰(zhàn)略設(shè)計及確保戰(zhàn)略順利實施的保障措施,以期ZLSJ規(guī)劃設(shè)計公司能夠依靠正確的企業(yè)發(fā)展戰(zhàn)略,提升公司在中小型規(guī)劃設(shè)計企業(yè)中的競爭力,使公司得到突破性的發(fā)展。更希望通過本文研究,能夠為中小型規(guī)劃設(shè)計企業(yè)的發(fā)展提供一個借鑒案例。本文主要分為六個部分對公司的發(fā)展戰(zhàn)略研究進(jìn)行較為系統(tǒng)的論述。本文首先對研究背景、目的和意義、研究內(nèi)容、方法步驟及技術(shù)路線進(jìn)行簡要概述,并且對ZLSJ規(guī)劃設(shè)計公司的基本情況做了簡略的介紹。其次對企業(yè)所處的外部宏觀環(huán)境進(jìn)行了分析,針對企業(yè)的主要業(yè)務(wù)內(nèi)容和市場定位進(jìn)行分析,并運用經(jīng)典模型對ZLSJ規(guī)劃設(shè)計公司的外部競爭環(huán)境及內(nèi)部環(huán)境進(jìn)行了綜合評價,指出企業(yè)適合的經(jīng)營市場范圍。最后,提出企業(yè)發(fā)展的戰(zhàn)略指導(dǎo)思想,基于前期分析研究為完成公司發(fā)展總體目標(biāo)制定切實有效的發(fā)展戰(zhàn)略,即差異化戰(zhàn)略、一體化戰(zhàn)略及企業(yè)聯(lián)盟發(fā)展戰(zhàn)略,并最終提出保障戰(zhàn)略實施的有效保障措施建議。并對ZLSJ規(guī)劃設(shè)計公司的長遠(yuǎn)發(fā)展進(jìn)行了初步的探討,希望能夠為本行業(yè)及相關(guān)行業(yè)的發(fā)展提供一定的理論參考。本文的研究范圍廣泛,研究內(nèi)容較多,而且產(chǎn)生的數(shù)據(jù)較多,由于研究的資源有限,以及作者本人水平有限,作者只在部分問題上提出了若干思路和解決辦法,因此論文仍存在許多不足之處,這些都需要進(jìn)一步論證和深入研究,筆者在以后的工作和學(xué)習(xí)中將會進(jìn)一步朝此方向進(jìn)行深入研究。
[Abstract]:Under the background of the new normal times, China is in the accelerating development stage of new urbanization characterized by speed reduction, transformation and diversification. The urban and rural planning industry is also facing the transition from extensive development model to intensive development model. The transformation from the dual structure of urban and rural areas to the overall development of urban and rural areas, from the urban land use incremental development planning mode to the urban and rural land stock development planning mode change. These changes for urban and rural planning industry challenges, but also provide opportunities. Under the background of the new normal industry and policy, how to change the development direction of enterprises and formulate strategic development ideas are very important for the construction and development of enterprises, market possession plays a very important role. Compared with large planning and design institutes and design enterprises, small and medium-sized planning and design companies are obviously at a disadvantage, and the number of small and medium-sized design enterprises is increasing, which makes the competition between the same kind of enterprises become increasingly fierce. Therefore, this paper attempts to take ZLSJ Planning and Design Company, a small and medium-sized enterprise, as the research object, through the analysis of its external macro environment and the internal environment of the enterprise itself. This paper summarizes the main problems facing the enterprise development, puts forward the strategic design suitable for the enterprise development and the guarantee measures to ensure the smooth implementation of the strategy, so that the ZLSJ planning and design company can rely on the correct enterprise development strategy. Improve the competitiveness of the company in small and medium-sized planning and design enterprises, so that the company has a breakthrough development. More hope through this study, can provide a reference case for the development of small and medium-sized planning and design enterprises. This article is divided into six parts to study the development strategy of the company for a more systematic discussion. In this paper, the background, purpose and significance of the research, research content, method steps and technical route are briefly summarized, and the basic situation of ZLSJ planning and design company is briefly introduced. Secondly, the external macro environment of the enterprise is analyzed, the main business content and market orientation of the enterprise are analyzed, and the external competition environment and internal environment of ZLSJ planning and design company are comprehensively evaluated by using the classical model. Points out the suitable market scope for the enterprise. Finally, the paper puts forward the strategic guiding ideology of enterprise development. Based on the previous analysis, it formulates a practical and effective development strategy for accomplishing the overall goal of the company's development, that is, differentiation strategy, integration strategy and enterprise alliance development strategy. And finally put forward the effective safeguard measures to implement the safeguard strategy. This paper also discusses the long-term development of ZLSJ planning and design company, hoping to provide some theoretical reference for the development of the industry and related industries. Because of the limited resources of the research and the limited level of the author himself, the author has only put forward some ideas and solutions on some problems. Therefore, there are still many shortcomings in the thesis, which need further demonstration and further study. The author will further study in this direction in the future work and study.
【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.92;F272
本文編號：2293163
[Abstract]:Under the background of the new normal times, China is in the accelerating development stage of new urbanization characterized by speed reduction, transformation and diversification. The urban and rural planning industry is also facing the transition from extensive development model to intensive development model. The transformation from the dual structure of urban and rural areas to the overall development of urban and rural areas, from the urban land use incremental development planning mode to the urban and rural land stock development planning mode change. These changes for urban and rural planning industry challenges, but also provide opportunities. Under the background of the new normal industry and policy, how to change the development direction of enterprises and formulate strategic development ideas are very important for the construction and development of enterprises, market possession plays a very important role. Compared with large planning and design institutes and design enterprises, small and medium-sized planning and design companies are obviously at a disadvantage, and the number of small and medium-sized design enterprises is increasing, which makes the competition between the same kind of enterprises become increasingly fierce. Therefore, this paper attempts to take ZLSJ Planning and Design Company, a small and medium-sized enterprise, as the research object, through the analysis of its external macro environment and the internal environment of the enterprise itself. This paper summarizes the main problems facing the enterprise development, puts forward the strategic design suitable for the enterprise development and the guarantee measures to ensure the smooth implementation of the strategy, so that the ZLSJ planning and design company can rely on the correct enterprise development strategy. Improve the competitiveness of the company in small and medium-sized planning and design enterprises, so that the company has a breakthrough development. More hope through this study, can provide a reference case for the development of small and medium-sized planning and design enterprises. This article is divided into six parts to study the development strategy of the company for a more systematic discussion. In this paper, the background, purpose and significance of the research, research content, method steps and technical route are briefly summarized, and the basic situation of ZLSJ planning and design company is briefly introduced. Secondly, the external macro environment of the enterprise is analyzed, the main business content and market orientation of the enterprise are analyzed, and the external competition environment and internal environment of ZLSJ planning and design company are comprehensively evaluated by using the classical model. Points out the suitable market scope for the enterprise. Finally, the paper puts forward the strategic guiding ideology of enterprise development. Based on the previous analysis, it formulates a practical and effective development strategy for accomplishing the overall goal of the company's development, that is, differentiation strategy, integration strategy and enterprise alliance development strategy. And finally put forward the effective safeguard measures to implement the safeguard strategy. This paper also discusses the long-term development of ZLSJ planning and design company, hoping to provide some theoretical reference for the development of the industry and related industries. Because of the limited resources of the research and the limited level of the author himself, the author has only put forward some ideas and solutions on some problems. Therefore, there are still many shortcomings in the thesis, which need further demonstration and further study. The author will further study in this direction in the future work and study.
【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.92;F272
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