GD集團公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-08-30 09:38
【摘要】：在全球經(jīng)濟調(diào)整、國際貿(mào)易和投資增長放緩,以及全球經(jīng)濟復(fù)蘇乏力的情勢下,再加上鉛酸蓄電池自2016年1月1日起開始征收消費稅,以及環(huán)保部出臺的《關(guān)于加強鉛酸蓄電池及再生鉛行業(yè)污染防治工作的通知》,進一步加重了企業(yè)的負擔,使得鉛酸蓄電池企業(yè)發(fā)展面臨重重限制。因此,如何適應(yīng)經(jīng)濟新常態(tài),調(diào)整公司戰(zhàn)略,保持公司可持續(xù)發(fā)展,是當前我國鉛酸蓄電池企業(yè)亟待解決的重大課題。本文在研究國內(nèi)外相關(guān)文獻的基礎(chǔ)上,運用戰(zhàn)略管理的相關(guān)理論和方法,以GD集團公司為例,分析GD集團公司發(fā)展的外部環(huán)境,運用SWOT分析工具,對其現(xiàn)行戰(zhàn)略進行分析,明確GD集團公司發(fā)展的戰(zhàn)略定位和戰(zhàn)略選擇,并提出戰(zhàn)略實施的保障措施。其內(nèi)容主要分為七部分:(1)緒論。這一部分主要包括論文選題的背景和研究意義、國內(nèi)外相關(guān)研究現(xiàn)狀、研究的方法以及研究的內(nèi)容和框架。(2)本文研究的理論基礎(chǔ)。主要包括戰(zhàn)略、戰(zhàn)略管理等相關(guān)概念的界定、戰(zhàn)略的類型、戰(zhàn)略管理研究的基本方法以及相關(guān)理論。(3)GD集團公司發(fā)展的外部環(huán)境。主要分析GD集團公司發(fā)展的外部環(huán)境,包括宏觀環(huán)境、競爭環(huán)境等,從而為公司戰(zhàn)略制定提供依據(jù)。(4)GD集團公司現(xiàn)有戰(zhàn)略及SWOT分析。主要分析GD集團公司現(xiàn)有戰(zhàn)略的不足,并運用SWOT分析GD集團公司內(nèi)部的優(yōu)勢和劣勢、外部的機會與威脅,從而為GD集團公司戰(zhàn)略選擇提供依據(jù)。(5)GD集團公司發(fā)展的產(chǎn)業(yè)定位及戰(zhàn)略選擇。在五力模型、SWOT分析的基礎(chǔ)上,研究國內(nèi)外相關(guān)公司產(chǎn)業(yè)選擇模式,提出GD集團公司的產(chǎn)業(yè)定位;運用SWOT分析工具分析GD集團公司的戰(zhàn)略選擇。(6)GD集團公司戰(zhàn)略實施的保障措施。這一部分主要從從發(fā)揮戰(zhàn)略領(lǐng)導力、創(chuàng)設(shè)能力型組織、培養(yǎng)和塑造支持戰(zhàn)略的風氣和文化以及培養(yǎng)更新戰(zhàn)略的能力等四大方面分析GD集團公司戰(zhàn)略實施的保障措施。(7)研究結(jié)論與展望。主要概括本文研究的主要結(jié)論和未來研究的展望。
[Abstract]:Amid a global economic adjustment, a slowdown in international trade and investment, and a sluggish global economic recovery, coupled with the introduction of a consumption tax on lead-acid batteries on January 1, 2016, And the notice issued by the Ministry of Environmental Protection on strengthening the prevention and control of pollution in lead-acid batteries and regenerated lead industry has further increased the burden of enterprises and made the development of lead-acid battery enterprises face many restrictions. Therefore, how to adapt to the new normal state of economy, adjust the company strategy and maintain the sustainable development of the company is an important task to be solved urgently in the lead-acid battery enterprises in our country. Based on the study of domestic and foreign literature, this paper applies the theory and method of strategic management, taking GD Group Company as an example, analyzes the external environment of the development of GD Group Company, and uses SWOT analysis tools to analyze its current strategy. Make clear the strategic position and choice of GD group company's development, and put forward the safeguard measure of the strategy implementation. Its content is divided into seven parts: (1) introduction. This part mainly includes the background and significance of this thesis, the current situation of research at home and abroad, the research methods, the content and framework of the research. (2) the theoretical basis of this paper. It mainly includes the definition of strategy, strategic management and other related concepts, the types of strategy, the basic methods of strategic management research and the relevant theories. (3) the external environment of GD Group's development. This paper mainly analyzes the external environment of the development of GD Group Company, including the macro environment, competitive environment and so on, thus providing the basis for the company strategy making. (4) the existing strategy of GD Group Company and the SWOT analysis. This paper mainly analyzes the deficiency of the existing strategy of GD Group Company, and uses SWOT to analyze the internal strengths and weaknesses, external opportunities and threats of GD Group Company. Thus provides the basis for the GD group company strategic choice. (5) the GD group company development industry localization and the strategic choice. Based on the analysis of five forces model, this paper studies the industrial choice mode of domestic and foreign related companies, puts forward the industry orientation of GD group company, analyzes the strategic choice of GD group company by using SWOT analysis tool. (6) the safeguard measures of implementing the strategy of GD group company. This part mainly starts from giving full play to strategic leadership and creating competency-based organizations. This paper analyzes the measures to ensure the implementation of the strategy of GD Group from four aspects: cultivating and shaping the atmosphere and culture of supporting strategy and cultivating the ability of renewing strategy. (7) the conclusions and prospects of the research. This paper summarizes the main conclusions of the study and future research prospects.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F272;F426.6
本文編號：2212691
[Abstract]:Amid a global economic adjustment, a slowdown in international trade and investment, and a sluggish global economic recovery, coupled with the introduction of a consumption tax on lead-acid batteries on January 1, 2016, And the notice issued by the Ministry of Environmental Protection on strengthening the prevention and control of pollution in lead-acid batteries and regenerated lead industry has further increased the burden of enterprises and made the development of lead-acid battery enterprises face many restrictions. Therefore, how to adapt to the new normal state of economy, adjust the company strategy and maintain the sustainable development of the company is an important task to be solved urgently in the lead-acid battery enterprises in our country. Based on the study of domestic and foreign literature, this paper applies the theory and method of strategic management, taking GD Group Company as an example, analyzes the external environment of the development of GD Group Company, and uses SWOT analysis tools to analyze its current strategy. Make clear the strategic position and choice of GD group company's development, and put forward the safeguard measure of the strategy implementation. Its content is divided into seven parts: (1) introduction. This part mainly includes the background and significance of this thesis, the current situation of research at home and abroad, the research methods, the content and framework of the research. (2) the theoretical basis of this paper. It mainly includes the definition of strategy, strategic management and other related concepts, the types of strategy, the basic methods of strategic management research and the relevant theories. (3) the external environment of GD Group's development. This paper mainly analyzes the external environment of the development of GD Group Company, including the macro environment, competitive environment and so on, thus providing the basis for the company strategy making. (4) the existing strategy of GD Group Company and the SWOT analysis. This paper mainly analyzes the deficiency of the existing strategy of GD Group Company, and uses SWOT to analyze the internal strengths and weaknesses, external opportunities and threats of GD Group Company. Thus provides the basis for the GD group company strategic choice. (5) the GD group company development industry localization and the strategic choice. Based on the analysis of five forces model, this paper studies the industrial choice mode of domestic and foreign related companies, puts forward the industry orientation of GD group company, analyzes the strategic choice of GD group company by using SWOT analysis tool. (6) the safeguard measures of implementing the strategy of GD group company. This part mainly starts from giving full play to strategic leadership and creating competency-based organizations. This paper analyzes the measures to ensure the implementation of the strategy of GD Group from four aspects: cultivating and shaping the atmosphere and culture of supporting strategy and cultivating the ability of renewing strategy. (7) the conclusions and prospects of the research. This paper summarizes the main conclusions of the study and future research prospects.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F272;F426.6
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