AA白酒公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-07-17 08:12
【摘要】：隨著市場經(jīng)濟的不斷完善,白酒行業(yè)的競爭越來越激烈。被譽為"國酒"的AA因其悠久的歷史,已經(jīng)在國人心里留下了無法撼動的地位。近幾年來,各大白酒廠商的競爭進入了白熱化,同時國家一些調(diào)整政策對白酒行業(yè)的發(fā)展帶來了一定程度的阻礙。所以,為了生存和更好的發(fā)展,白酒行業(yè)必須轉(zhuǎn)變目前的經(jīng)營理念,積極開拓集中化策略,縮小與其他企業(yè)間的差距,才能在不斷加劇的競爭中占據(jù)一席之地。本文將重點研究AA白酒公司的發(fā)展戰(zhàn)略,對該公司在白酒市場中的成功之處進行梳理,形成科學的理論。發(fā)展戰(zhàn)略在現(xiàn)代企業(yè)的運作中具有重要戰(zhàn)略意義,本文根據(jù)現(xiàn)代發(fā)展戰(zhàn)略的基本理論,對AA白酒公司所處的環(huán)境、定位、目標和發(fā)展戰(zhàn)略進行細致分析。作為白酒行業(yè)的領導企業(yè)之一,AA白酒公司在白酒市場的發(fā)展很大程度上代表了中國白酒公司企業(yè)發(fā)展戰(zhàn)略能力之強大,同時也指出AA白酒公司存在的問題對中國企業(yè)的借鑒價值,其成功之處和經(jīng)驗教學對于中國白酒企業(yè)或其他企業(yè)都具有很好的參考意義。文章引論部分主要是概述論文研究的背景和前提,介紹研究的相關(guān)概念、理論以及目標、方法和思路。隨后主要是分析問題,先對國內(nèi)白酒行業(yè)以及高端白酒市場的發(fā)展和現(xiàn)狀做一簡要分析,接下來對高端白酒行業(yè)發(fā)展的外部環(huán)境進一步展開分析;結(jié)合AA白酒的基本情況介紹,利用SWOT分析模型對AA白酒本身進行深入分析,重點闡明的是AA白酒公司的發(fā)展戰(zhàn)略以及當前新政對AA白酒造成的市場影響,對AA白酒各品牌的市場定位、運作現(xiàn)狀以及存在的問題進行深入分析,旨在揭示出AA白酒各品牌的發(fā)展前景,并就其存在問題提出發(fā)展戰(zhàn)略建議。
[Abstract]:With the continuous improvement of market economy, the competition of liquor industry is more and more fierce. AA, known as "national wine", because of its long history, has left an unshakable position in the hearts of the people. In recent years, the competition of the major liquor manufacturers has been intensified, and some national adjustment policies have brought some obstacles to the development of the liquor industry. Therefore, in order to survive and better development, liquor industry must change the current management concept, actively develop centralized strategy, narrow the gap between other enterprises, in order to occupy a place in the increasingly fierce competition. This paper focuses on the development strategy of AA Liquor Company, combs the success of AA Liquor Company in the liquor market and forms a scientific theory. The development strategy is of great strategic significance in the operation of modern enterprises. According to the basic theory of modern development strategy, this paper makes a detailed analysis of the environment, orientation, goal and development strategy of AA Liquor Company. As one of the leading enterprises in the liquor industry, the development of AA Liquor Company in the liquor market represents to a great extent the strong strategic ability of the Chinese liquor companies. At the same time, it is pointed out that the problems existing in AA Liquor Company can be used for reference by Chinese enterprises, and its success and experience teaching have good reference significance for Chinese liquor enterprises or other enterprises. The introduction of this paper mainly introduces the background and premise of the research, and introduces the related concepts, theories, objectives, methods and ideas of the research. Then it is mainly to analyze the problems, first to make a brief analysis on the development and current situation of domestic liquor industry and high-end liquor market, then to further analyze the external environment of the development of high-end liquor industry; to introduce the basic situation of AA liquor. The SWOT analysis model was used to analyze AA liquor itself. The emphasis was on the development strategy of AA liquor company, the market impact of the new policy on AA liquor, and the market orientation of each brand of AA liquor. In order to reveal the development prospect of each brand of AA liquor and put forward some suggestions for its development strategy, the present situation and existing problems of AA liquor were analyzed in depth in order to reveal the development prospect of each brand of AA liquor.
【學位授予單位】：天津工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.82;F272
本文編號：2129749
[Abstract]:With the continuous improvement of market economy, the competition of liquor industry is more and more fierce. AA, known as "national wine", because of its long history, has left an unshakable position in the hearts of the people. In recent years, the competition of the major liquor manufacturers has been intensified, and some national adjustment policies have brought some obstacles to the development of the liquor industry. Therefore, in order to survive and better development, liquor industry must change the current management concept, actively develop centralized strategy, narrow the gap between other enterprises, in order to occupy a place in the increasingly fierce competition. This paper focuses on the development strategy of AA Liquor Company, combs the success of AA Liquor Company in the liquor market and forms a scientific theory. The development strategy is of great strategic significance in the operation of modern enterprises. According to the basic theory of modern development strategy, this paper makes a detailed analysis of the environment, orientation, goal and development strategy of AA Liquor Company. As one of the leading enterprises in the liquor industry, the development of AA Liquor Company in the liquor market represents to a great extent the strong strategic ability of the Chinese liquor companies. At the same time, it is pointed out that the problems existing in AA Liquor Company can be used for reference by Chinese enterprises, and its success and experience teaching have good reference significance for Chinese liquor enterprises or other enterprises. The introduction of this paper mainly introduces the background and premise of the research, and introduces the related concepts, theories, objectives, methods and ideas of the research. Then it is mainly to analyze the problems, first to make a brief analysis on the development and current situation of domestic liquor industry and high-end liquor market, then to further analyze the external environment of the development of high-end liquor industry; to introduce the basic situation of AA liquor. The SWOT analysis model was used to analyze AA liquor itself. The emphasis was on the development strategy of AA liquor company, the market impact of the new policy on AA liquor, and the market orientation of each brand of AA liquor. In order to reveal the development prospect of each brand of AA liquor and put forward some suggestions for its development strategy, the present situation and existing problems of AA liquor were analyzed in depth in order to reveal the development prospect of each brand of AA liquor.
【學位授予單位】：天津工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.82;F272
【參考文獻】
相關(guān)期刊論文 前10條
1 王曉峰;;深度調(diào)整期白酒行業(yè)發(fā)展的深層思考——基于中央“八項規(guī)定”的影響效應[J];經(jīng)濟論壇;2016年05期
2 曾萍;呂迪偉;;中國企業(yè)成長戰(zhàn)略選擇:基于三種基礎觀的分析[J];科技進步與對策;2015年04期
3 劉元康;金方媛;;我國白酒行業(yè)現(xiàn)狀及發(fā)展趨勢研究[J];黃海學術(shù)論壇;2014年01期
4 翁靚;曾紹倫;;社會責任視角下的企業(yè)績效評估實證分析——以川酒上市公司為例[J];釀酒科技;2014年04期
5 趙姍姍;李娜;;淺談白酒行業(yè)面臨的困境及應對策略[J];釀酒;2013年04期
6 王延才;;2012年中國酒業(yè)協(xié)會白酒分會理事會工作報告[J];釀酒科技;2013年06期
7 陳勇;;白酒行業(yè)技術(shù)發(fā)展趨勢分析[J];釀酒科技;2013年03期
8 唐忠良;;我國企業(yè)多元化經(jīng)營戰(zhàn)略問題與對策[J];企業(yè)經(jīng)濟;2011年12期
9 謝佩洪;何曉光;閻海燕;;企業(yè)非市場戰(zhàn)略理論體系及其內(nèi)在主導機制研究[J];管理學報;2010年02期
10 江術(shù)元;馬春光;;資源基礎觀的戰(zhàn)略管理理論的發(fā)展與前景[J];經(jīng)濟問題探索;2009年08期
相關(guān)碩士學位論文 前1條
1 趙春雨;太白酒業(yè)公司市場經(jīng)營戰(zhàn)略研究[D];西北大學;2009年
，本文編號：2129749
本文鏈接：http://sikaile.net/gongshangguanlilunwen/2129749.html
教材專著
