本文選題：HS公司 + 綠色創(chuàng)新戰(zhàn)略��； 參考：《湘潭大學》2017年碩士論文

【摘要】：大數(shù)據(jù)技術在近幾年有了重大突破,海量數(shù)據(jù)通過大數(shù)據(jù)技術的應用對中國乃至全球的經濟發(fā)展及其發(fā)展方式產生了巨大的影響,同時也對企業(yè)的營銷方式和發(fā)展戰(zhàn)略產生了深刻的影響,這既是機遇也是挑戰(zhàn)。HS公司是我國變壓器的生產廠家之一,面對行業(yè)競爭的加劇和大數(shù)據(jù)技術廣泛運用的現(xiàn)實,HS公司積極應對,前瞻性地將大數(shù)據(jù)技術因素納入到企業(yè)的發(fā)展戰(zhàn)略中,制定了企業(yè)的綠色創(chuàng)新戰(zhàn)略,這對于HS公司競爭力的提升具有重要意義。本文通過對HS公司設備條件、技術水平、管理水平、員工素質的分析,基于市場環(huán)境、行業(yè)競爭特點、市場需求等HS公司的內外部環(huán)境,針對HS公司的優(yōu)勢和劣勢,深入研究了HS公司在新形勢下的機遇和挑戰(zhàn)。應用PEST分析、SWOT分析等方法,提出了把大數(shù)據(jù)技術因素納入HS公司發(fā)展戰(zhàn)略的戰(zhàn)略思維,制定了HS公司應用大數(shù)據(jù)技術的綠色創(chuàng)新戰(zhàn)略,包括降低成本戰(zhàn)略、縱向一體化戰(zhàn)略和擴張戰(zhàn)略。同時還制定了HS公司具體的職能戰(zhàn)略,從人力資源、技術研發(fā)、生產環(huán)節(jié)等各方面結合大數(shù)據(jù)技術發(fā)展因素,從而使得HS公司的綠色發(fā)展戰(zhàn)略能夠揚長避短,順應時代發(fā)展的大勢和綠色發(fā)展新理念。本文對HS公司的綠色創(chuàng)新戰(zhàn)略的構建、實施與保障進行了詳細的闡述。
[Abstract]:Big data technology has made a great breakthrough in recent years. The application of massive data through big data technology has a great impact on the economic development and the way of development of China and even the whole world. At the same time, it also has a profound impact on the marketing mode and development strategy of enterprises. This is not only an opportunity but also a challenge. HS is one of the manufacturers of transformers in China. In the face of the intensified competition in the industry and the reality that big data technology is widely used, HS Company actively takes the big data technology factor into the development strategy of the enterprise, and formulates the green innovation strategy of the enterprise. This is of great significance to the promotion of HS's competitiveness. Based on the analysis of the equipment condition, technical level, management level and employee quality of HS Company, this paper aims at the advantages and disadvantages of HS Company based on the internal and external environment of HS Company, such as the market environment, the characteristics of industry competition, the market demand, etc. The opportunity and challenge of HS Company in the new situation are deeply studied. By using the method of pest analysis and SWOT analysis, this paper puts forward the strategic thinking of integrating big data technology into the development strategy of HS Company, and formulates the green innovation strategy of HS Company applying big data technology, including the strategy of reducing cost. Vertical integration strategy and expansion strategy. At the same time, it has formulated the specific function strategy of HS Company, which combines the factors of big data technology development from the aspects of human resources, technology research and development, production links and so on, so that the green development strategy of HS company can take advantage of its advantages and avoid its weaknesses. Comply with the general trend of the development of the times and the new concept of green development. In this paper, the construction, implementation and guarantee of HS company's green innovation strategy are described in detail.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F273.1;F426.6

【參考文獻】

相關期刊論文 前10條

1 汪傳旭;任陽軍;;高技術產業(yè)綠色創(chuàng)新效率的空間溢出效應[J];產經評論;2016年06期

2 苑琳;崔煊岳;;政府綠色治理創(chuàng)新:內涵、形勢與戰(zhàn)略選擇[J];中國行政管理;2016年11期

3 徐建中;貫君;林艷;;互補性資產視角下綠色創(chuàng)新與企業(yè)績效關系研究——戰(zhàn)略柔性和組織冗余的調節(jié)作用[J];科技進步與對策;2016年20期

4 楊朝均;呼若青;楊紅娟;;中國綠色創(chuàng)新研究熱點及其演進路徑的可視化分析[J];情報雜志;2016年08期

5 伊晟;薛求知;;綠色供應鏈管理與綠色創(chuàng)新——基于中國制造業(yè)企業(yè)的實證研究[J];科研管理;2016年06期

6 李周;;中國經濟學如何研究綠色發(fā)展[J];改革;2016年06期

7 郭金剛;;基于流程再造的同煤集團綠色創(chuàng)新集群發(fā)展思路[J];中國煤炭;2016年04期

8 于驚濤;王珊珊;;基于低碳的綠色增長及綠色創(chuàng)新——中、美、英、德、日、韓實證與比較研究[J];科學學研究;2016年04期

9 張敏;;歐盟綠色經濟的創(chuàng)新化發(fā)展路徑及前瞻性研究[J];歐洲研究;2015年06期

10 王惠;苗壯;王樹喬;;空間溢出、產業(yè)集聚效應與工業(yè)綠色創(chuàng)新效率[J];中國科技論壇;2015年12期

，

本文編號：2109646