本文選題：HS公司 + 綠色創(chuàng)新戰(zhàn)略　； 參考：《湘潭大學(xué)》2017年碩士論文

【摘要】：大數(shù)據(jù)技術(shù)在近幾年有了重大突破,海量數(shù)據(jù)通過(guò)大數(shù)據(jù)技術(shù)的應(yīng)用對(duì)中國(guó)乃至全球的經(jīng)濟(jì)發(fā)展及其發(fā)展方式產(chǎn)生了巨大的影響,同時(shí)也對(duì)企業(yè)的營(yíng)銷(xiāo)方式和發(fā)展戰(zhàn)略產(chǎn)生了深刻的影響,這既是機(jī)遇也是挑戰(zhàn)。HS公司是我國(guó)變壓器的生產(chǎn)廠家之一,面對(duì)行業(yè)競(jìng)爭(zhēng)的加劇和大數(shù)據(jù)技術(shù)廣泛運(yùn)用的現(xiàn)實(shí),HS公司積極應(yīng)對(duì),前瞻性地將大數(shù)據(jù)技術(shù)因素納入到企業(yè)的發(fā)展戰(zhàn)略中,制定了企業(yè)的綠色創(chuàng)新戰(zhàn)略,這對(duì)于HS公司競(jìng)爭(zhēng)力的提升具有重要意義。本文通過(guò)對(duì)HS公司設(shè)備條件、技術(shù)水平、管理水平、員工素質(zhì)的分析,基于市場(chǎng)環(huán)境、行業(yè)競(jìng)爭(zhēng)特點(diǎn)、市場(chǎng)需求等HS公司的內(nèi)外部環(huán)境,針對(duì)HS公司的優(yōu)勢(shì)和劣勢(shì),深入研究了HS公司在新形勢(shì)下的機(jī)遇和挑戰(zhàn)。應(yīng)用PEST分析、SWOT分析等方法,提出了把大數(shù)據(jù)技術(shù)因素納入HS公司發(fā)展戰(zhàn)略的戰(zhàn)略思維,制定了HS公司應(yīng)用大數(shù)據(jù)技術(shù)的綠色創(chuàng)新戰(zhàn)略,包括降低成本戰(zhàn)略、縱向一體化戰(zhàn)略和擴(kuò)張戰(zhàn)略。同時(shí)還制定了HS公司具體的職能戰(zhàn)略,從人力資源、技術(shù)研發(fā)、生產(chǎn)環(huán)節(jié)等各方面結(jié)合大數(shù)據(jù)技術(shù)發(fā)展因素,從而使得HS公司的綠色發(fā)展戰(zhàn)略能夠揚(yáng)長(zhǎng)避短,順應(yīng)時(shí)代發(fā)展的大勢(shì)和綠色發(fā)展新理念。本文對(duì)HS公司的綠色創(chuàng)新戰(zhàn)略的構(gòu)建、實(shí)施與保障進(jìn)行了詳細(xì)的闡述。
[Abstract]:Big data technology has made a great breakthrough in recent years. The application of massive data through big data technology has a great impact on the economic development and the way of development of China and even the whole world. At the same time, it also has a profound impact on the marketing mode and development strategy of enterprises. This is not only an opportunity but also a challenge. HS is one of the manufacturers of transformers in China. In the face of the intensified competition in the industry and the reality that big data technology is widely used, HS Company actively takes the big data technology factor into the development strategy of the enterprise, and formulates the green innovation strategy of the enterprise. This is of great significance to the promotion of HS's competitiveness. Based on the analysis of the equipment condition, technical level, management level and employee quality of HS Company, this paper aims at the advantages and disadvantages of HS Company based on the internal and external environment of HS Company, such as the market environment, the characteristics of industry competition, the market demand, etc. The opportunity and challenge of HS Company in the new situation are deeply studied. By using the method of pest analysis and SWOT analysis, this paper puts forward the strategic thinking of integrating big data technology into the development strategy of HS Company, and formulates the green innovation strategy of HS Company applying big data technology, including the strategy of reducing cost. Vertical integration strategy and expansion strategy. At the same time, it has formulated the specific function strategy of HS Company, which combines the factors of big data technology development from the aspects of human resources, technology research and development, production links and so on, so that the green development strategy of HS company can take advantage of its advantages and avoid its weaknesses. Comply with the general trend of the development of the times and the new concept of green development. In this paper, the construction, implementation and guarantee of HS company's green innovation strategy are described in detail.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F273.1;F426.6

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