本文選題：企業(yè)流程再造 + 柜臺業(yè)務(wù)流程�。� 參考：《浙江理工大學(xué)》2017年碩士論文

【摘要】：化妝品市場環(huán)境是復(fù)雜多變的,面對復(fù)雜的市場,化妝品企業(yè)已經(jīng)對銷售費用的控制越來越重視。本文所選A公司是專業(yè)從事化妝品生產(chǎn)銷售的國產(chǎn)化妝品企業(yè),對于化妝品行業(yè)來說,柜臺費用占公司總體費用的比例是相當高的,隨著公司發(fā)展戰(zhàn)略的部署實施,銷售費用投入過高,預(yù)算失控,產(chǎn)出比嚴重失調(diào),追蹤困難等問題制約了企業(yè)發(fā)展戰(zhàn)略的實施。本文借助信息化實施的項目出發(fā),采用信息化先進的管理方式,通過對A公司現(xiàn)有的柜臺業(yè)務(wù)流程進行分析,提出流程再造解決方案,并對所有與之相關(guān)的流程進行再造,給出建議,提高投入產(chǎn)出比,提升了銷售費用管理水平。本文通過查找對應(yīng)的文獻將柜臺業(yè)務(wù)流程,信息化及流程再造的理論進行闡述,從A公司目前柜臺業(yè)務(wù)流程的現(xiàn)狀和問題出發(fā)進行分析,拋出需要重點梳理的柜臺業(yè)務(wù)流程。并將這些重點流程逐個進行現(xiàn)狀分析,指出每個流程的問題,給出對應(yīng)的優(yōu)化解決方案。最后從流程再造的效果進行展示,闡述研究結(jié)論及展望。本文的研究對A公司的柜臺業(yè)務(wù)流程漏洞堵塞,投入產(chǎn)出費用比率的提高,及柜臺管理有很現(xiàn)實的指導(dǎo)意義,并也給出對應(yīng)的修改建議,對于同類型的化妝品企業(yè)有一定的借鑒意義。
[Abstract]:The market environment of cosmetics is complex and changeable. In the face of complex market, cosmetic enterprises have paid more and more attention to the control of sales expenses. Company A selected in this paper is a domestic cosmetic enterprise specializing in cosmetics production and sales. For the cosmetic industry, the proportion of over-the-counter charges to the overall expenses of the company is quite high. With the deployment and implementation of the company's development strategy, The implementation of enterprise development strategy is restricted by excessive investment of sales expenses, out of control budget, serious imbalance of output ratio and difficulty in tracking. In this paper, with the help of the project of information implementation, we adopt the advanced management mode of information technology, through the analysis of the existing counter business process of company A, put forward the solution of process reengineering, and reengineer all the related processes. Some suggestions are given to improve the ratio of input and output, and the management level of sales expenses is improved. In this paper, the theory of counter business process, informatization and process reengineering is expounded by searching the corresponding documents, and the present situation and problems of the counter business process of company A are analyzed, and the counter business process that needs to be combed is thrown out. These key processes are analyzed one by one, the problems of each process are pointed out, and the corresponding optimization solutions are given. Finally, the effect of process reengineering is demonstrated, and the research conclusions and prospects are expounded. The research in this paper is of practical significance to the loophole plugging of the over-the-counter business process, the improvement of the input-output cost ratio, and the over-the-counter management of company A, and the corresponding modification suggestions are also given. For the same type of cosmetics enterprises have certain reference significance.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.72

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