本文選題：核心競(jìng)爭(zhēng)力 + 并購(gòu)重組�。� 參考：《江西財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：進(jìn)入21世紀(jì)以來(lái),我國(guó)汽車業(yè)迅速發(fā)展,汽車年產(chǎn)銷量由2000年的200萬(wàn)輛至2016年的2800萬(wàn)輛。在短短不到20年的時(shí)間,產(chǎn)量翻了14倍,增加了近2600萬(wàn)輛。至今,中國(guó)已經(jīng)超越了歐洲、日本、美國(guó)等汽車行業(yè)首屈一指的強(qiáng)國(guó),無(wú)論是從消費(fèi)還是從生產(chǎn)來(lái)看,中國(guó)當(dāng)前在世界的排名都是第一位的。汽車業(yè)從開(kāi)始的低迷期和平穩(wěn)期,快速增長(zhǎng)期到近幾年的迅猛增長(zhǎng)期,尤其是2009年之后基本上都是在迅速發(fā)展的階段,快速發(fā)展促使我國(guó)的汽車產(chǎn)業(yè)格局發(fā)生了深遠(yuǎn)的改變。汽車業(yè)的規(guī)模逐漸增大,兼并和重組的現(xiàn)象逐步增多,產(chǎn)品的種類更加的豐富,質(zhì)量也得到了極大的提升。由此一些自主品牌進(jìn)入到了汽車行業(yè)當(dāng)中,而且很多企業(yè)在兼并和重組之后,規(guī)模變得越來(lái)越大,汽車工業(yè)趨向繁榮,由此中國(guó)也開(kāi)始從汽車大國(guó)逐步走向汽車強(qiáng)國(guó)。在汽車行業(yè)飛速發(fā)展的黃金十年,昌河汽車作為曾經(jīng)連續(xù)六年微車?yán)洗蠛臀④嚨淖鎺煚?連同其同胞兄弟哈飛汽車,由于連年虧損,市場(chǎng)低迷,經(jīng)營(yíng)狀況惡化,最終在國(guó)務(wù)院國(guó)資委的主導(dǎo)下,在2010年10月被中國(guó)長(zhǎng)安汽車集團(tuán)公司重組,成為了其全資子公司。重組后的昌河汽車遇到了前所未有的新挑戰(zhàn)和新機(jī)遇,特別是在經(jīng)歷了2008年的國(guó)際金融危機(jī)后,重組后的昌河汽車將走向何方,是擺在昌河汽車面前不可回避的重大戰(zhàn)略問(wèn)題。在中國(guó)長(zhǎng)安重組后的第三年,由于企業(yè)文化融合不順暢,經(jīng)營(yíng)管理矛盾重重,虧損持續(xù)擴(kuò)大等問(wèn)題,最終發(fā)生了罷工事件。在這次的重組失敗后,昌河汽車幾乎陷入萬(wàn)劫不復(fù)的深淵。在省政府的支持下,昌河汽車開(kāi)始進(jìn)行自救,聯(lián)合北汽集團(tuán)開(kāi)始進(jìn)行第二次被重組。2013年10月,北汽集團(tuán)聯(lián)合江西省政府重組昌河汽車。重組后的昌河汽車在北汽集團(tuán)的產(chǎn)業(yè)規(guī)劃中,昌河汽車將作為北京汽車在南方的重要戰(zhàn)略基地,承載著北汽集團(tuán)董事長(zhǎng)徐和誼描述的“到2020年實(shí)現(xiàn)整車銷量500萬(wàn)輛,其中自主品牌超過(guò)50%,進(jìn)入世界汽車行業(yè)前12位,進(jìn)入世界品牌500強(qiáng)”的“北汽夢(mèng)”。第二次重組后的昌河汽車在砥礪前行,并且與北汽集團(tuán)發(fā)揮著協(xié)同效應(yīng)。本文在闡述核心競(jìng)爭(zhēng)力與并購(gòu)重組理論的基礎(chǔ)上,對(duì)北汽集團(tuán)重組昌河汽車的案例進(jìn)行實(shí)踐分析,在描述企業(yè)發(fā)展歷史,重組動(dòng)因,分析重組之前存在的問(wèn)題以及重組后的昌河汽車核心競(jìng)爭(zhēng)力的提升情況,提出昌河汽車重組后提升核心競(jìng)爭(zhēng)力進(jìn)一步對(duì)策,結(jié)合成功與失敗的兩個(gè)案例分析,最后總結(jié)昌河汽車重組的經(jīng)驗(yàn)并獲得啟示。
[Abstract]:Since the beginning of the 21st century, China's automobile industry has developed rapidly. The annual car production and sales volume has increased from 2 million in 2000 to 28 million in 2016. In less than 20 years, production has increased 14 times to nearly 26 million vehicles. So far, China has overtaken Europe, Japan, the United States and other auto industry leading powers, in terms of consumption and production, China is currently ranked first in the world. Auto industry from the beginning of the downturn and stable period, rapid growth period to the rapid growth period in recent years, especially after 2009 is basically in the rapid development stage, rapid development prompted the pattern of China's automobile industry has undergone far-reaching changes. The scale of automobile industry increases gradually, the phenomenon of merger and reorganization increases gradually, the variety of products is more abundant, the quality has also been greatly improved. As a result, some independent brands entered the auto industry, and many enterprises became larger and bigger after merger and reorganization, and the auto industry tended to flourish. Therefore, China began to gradually move from a big automobile country to a powerful automobile country. In the golden decade of the rapid development of the automobile industry, Changhe Automobile, as the oldest and great-master of the micro-car for six consecutive years, together with its sibling, Hafei, has suffered from successive losses, the market is in a doldrums, and the operating conditions have deteriorated. Finally, under the leadership of SASAC, it was reorganized by China Changan Automobile Group in October 2010 and became a wholly owned subsidiary of SASAC. After the reorganization of Changhe Automobile has encountered unprecedented new challenges and new opportunities, especially after the international financial crisis in 2008, where the restructured Changhe Automobile will go, is an unavoidable major strategic problem in front of Changhe Automobile. In the third year after the reorganization of Chang'an in China, due to the unsmooth integration of corporate culture, the contradictions of management and management, and the continued expansion of losses, the strike finally took place. After the failure of the reorganization, Changhe car almost fell into the abyss of irrevocable. With the support of the provincial government, Changhe Automobile began to rescue itself, and the United BAIC Group began a second reorganization. In October 2013, BAIC Group United with Jiangxi Provincial Government to restructure Changhe Automobile. In the industrial planning of BAIC, the restructured Changhe Automobile will serve as an important strategic base for Beijing Automobile in the South, carrying the description of Xu Ho-yi, chairman of BAIC Group, that "5 million vehicles will be sold by 2020." One of the independent brands more than 50, into the world automotive industry top 12, into the world top 500 brands, "Beiqi dream". After the second reorganization of Changhe Automobile in the future, and BAIC Group to play a synergistic effect. On the basis of expounding the core competence and the theory of merger and acquisition, this paper makes a practical analysis on the case of BAIC Group restructuring Changhe Automobile, and describes the history of enterprise development and the motivation of reorganization. This paper analyzes the existing problems before the reorganization and the promotion of the core competitiveness of Changhe Automobile after the reorganization, and puts forward further countermeasures to enhance the core competitiveness after the reorganization of the Changhe Automobile, combining the two cases of success and failure. Finally, the experience of vehicle reorganization in Changhe is summarized and enlightenment is obtained.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.471;F271

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