發(fā)布時(shí)間：2018-06-19 10:13

  本文選題：經(jīng)濟(jì)新常態(tài) + 戰(zhàn)略管理��； 參考：《昆明理工大學(xué)》2017年碩士論文

【摘要】：中國(guó)經(jīng)濟(jì)發(fā)展形勢(shì)逐漸進(jìn)入新常態(tài)模式,國(guó)內(nèi)外市場(chǎng)對(duì)煤炭需求已趨于飽和,經(jīng)濟(jì)增長(zhǎng)速度的逐步放緩和煤礦行業(yè)的持續(xù)低迷使得國(guó)內(nèi)眾多煤礦企業(yè)面臨內(nèi)憂外患的發(fā)展困境。強(qiáng)烈的外部沖擊和尖銳的內(nèi)部矛盾使得以煤礦為主要經(jīng)營(yíng)業(yè)務(wù)的YO集團(tuán)經(jīng)營(yíng)舉步維艱,單憑傳統(tǒng)的松散式管理方法和保守穩(wěn)健的發(fā)展戰(zhàn)略已難以滿足當(dāng)今劇烈變化的市場(chǎng)需求,如何制定科學(xué)、有效的長(zhǎng)期發(fā)展戰(zhàn)略,從戰(zhàn)略高度調(diào)整企業(yè)發(fā)展目標(biāo)和經(jīng)營(yíng)方向已成為當(dāng)前YO集團(tuán)亟需解決的首要關(guān)鍵難題。首先,通過(guò)文獻(xiàn)研究法初步了解當(dāng)前國(guó)內(nèi)外有關(guān)煤礦行業(yè)發(fā)展戰(zhàn)略的相關(guān)研究成果,確定本文的理論基礎(chǔ)、研究方法與研究?jī)r(jià)值。其次,運(yùn)用PEST方法對(duì)YO集團(tuán)面臨的宏觀環(huán)境進(jìn)行分析,明晰未來(lái)影響YO集團(tuán)發(fā)展的外部宏觀環(huán)境,為YO集團(tuán)發(fā)展戰(zhàn)略的制定提供全局性視角。然后,運(yùn)用Michael Porter五力模型對(duì)YO集團(tuán)所處的煤炭行業(yè)進(jìn)行了深入系統(tǒng)化分析,深度把握未來(lái)行業(yè)競(jìng)爭(zhēng)對(duì)手的相關(guān)情況以制定差異性發(fā)展戰(zhàn)略,避免不必要競(jìng)爭(zhēng),提升企業(yè)資源利用率和核心競(jìng)爭(zhēng)力。在此基礎(chǔ)上,對(duì)YO集團(tuán)的資源擁有與企業(yè)戰(zhàn)略能力進(jìn)行了整體性探討,確定了 YO集團(tuán)發(fā)展戰(zhàn)略的具體目標(biāo),并運(yùn)用SWOT分析法對(duì)YO集團(tuán)優(yōu)勢(shì)與劣勢(shì)、機(jī)會(huì)與威脅進(jìn)行了細(xì)致分析,同時(shí)基于專家咨詢法和戰(zhàn)略地位與行動(dòng)評(píng)價(jià)矩陣分析并確定了 YO集團(tuán)的未來(lái)發(fā)展戰(zhàn)略。最后,從企業(yè)組織變革、信息系統(tǒng)建設(shè)、企業(yè)文化培育、明確實(shí)施計(jì)劃、經(jīng)營(yíng)風(fēng)險(xiǎn)管控等主要方面對(duì)未來(lái)YO集團(tuán)發(fā)展戰(zhàn)略提供了針對(duì)性的發(fā)展策略與保障措施。通過(guò)對(duì)YO集團(tuán)發(fā)展戰(zhàn)略的研究,以期在理論與實(shí)踐緊密結(jié)合的基礎(chǔ)上探索適合YO集團(tuán)長(zhǎng)期發(fā)展的戰(zhàn)略,緩解煤礦產(chǎn)業(yè)現(xiàn)實(shí)發(fā)展困境,提升YO集團(tuán)的經(jīng)濟(jì)效益、社會(huì)效益和企業(yè)持續(xù)發(fā)展能力,為資源約束型企業(yè)及相關(guān)行業(yè)未來(lái)發(fā)展戰(zhàn)略的制定提供重要的決策參考。
[Abstract]:China's economic development situation has gradually entered the new normal mode, the domestic and foreign market demand for coal has become saturated, the economic growth rate is slowing down step by step and the coal mining industry continues to be depressed, so many domestic coal mining enterprises are faced with internal and external difficulties. The strong external impact and sharp internal contradiction make it difficult for YO Group, whose main business is coal mine, to run its business. The traditional loose management method and the conservative and steady development strategy have been unable to meet the needs of the changing market today. How to formulate a scientific and effective long-term development strategy and adjust the development goal and management direction of the enterprise from the strategic height has become the most important key problem that the YO Group needs to solve. First of all, through the literature research method to understand the current domestic and foreign coal mine industry development strategy related research results, determine the theoretical basis of this article, research methods and research value. Secondly, using pest method to analyze the macro environment facing YO Group, to clarify the external macro environment which will affect the development of YO Group in the future, and to provide a global perspective for the formulation of YO Group's development strategy. Then, using Michael Porter's five-force model, the paper makes a thorough systematic analysis of the coal industry of YO Group, and makes a thorough and systematic analysis of the related situation of the future industry competitors in order to formulate a different development strategy to avoid unnecessary competition. Improve the utilization of enterprise resources and core competitiveness. On the basis of this, this paper discusses the resource ownership and strategic capability of YO group, determines the specific target of YO group's development strategy, and applies SWOT analysis method to analyze the advantages and disadvantages of YO group. The opportunity and threat are analyzed in detail, and the future development strategy of YO Group is determined based on the expert consultation method and the strategic position and action evaluation matrix. Finally, from the following aspects: organizational change, information system construction, corporate culture cultivation, clear implementation plan, management risk control and other main aspects, this paper provides targeted development strategies and safeguards for the future development strategy of YO Group. Through the research on the development strategy of YO Group, this paper aims to explore the strategy suitable for YO Group's long-term development on the basis of close combination of theory and practice, to alleviate the dilemma of coal mine industry development, and to promote the economic benefit of YO Group. Social benefits and sustainable development ability of enterprises provide important reference for future development strategy of resource-constrained enterprises and related industries.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.21;F272

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