本文選題：落位 + 企業(yè)文化體系��； 參考：《現(xiàn)代企業(yè)文化(上旬)》2017年04期

【摘要】：正半年前,國(guó)內(nèi)酒業(yè)出現(xiàn)過"健康白酒"熱,但多數(shù)酒企普遍把這一概念落位到產(chǎn)品上,且大家對(duì)此也不是非常關(guān)注。當(dāng)時(shí)"健康"概念也只是一陣風(fēng),在業(yè)內(nèi)并沒有引起多大的反響,甚至當(dāng)你在跟酒企講要聚焦"健康"的時(shí)候,酒企都不以為然,覺得這個(gè)概念太空了。"健康中國(guó)"策事實(shí)上,早在2014年國(guó)務(wù)院發(fā)布的46號(hào)文件《關(guān)于加快發(fā)展體育產(chǎn)業(yè)促進(jìn)
[Abstract]:Half a year ago, there was a "healthy liquor" fever in the domestic liquor industry, but most wine companies generally put this concept on the product, and people are not very concerned about it. At that time, the concept of "health" was only a gust of wind, and there was not much reaction in the industry. Even when you were talking to a liquor company to focus on "health," the wine company did not think so, and felt that the concept was out of space. " In fact, as early as 2014, the State Council issued document No. 46 on speeding up the Development of the Sports Industry
【分類號(hào)】：F426.82

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