本文選題：中國(guó) + 茶企業(yè)�。� 參考：《福建茶葉》2017年11期

【摘要】：目前我國(guó)作為全球最大的茶葉生產(chǎn)國(guó)和出口國(guó),在發(fā)展的過程中培養(yǎng)了眾多的茶葉知名品牌。例如:西湖龍井、黃山毛峰、信陽(yáng)毛尖兒等,所以我國(guó)的茶葉企業(yè)也隨著我國(guó)經(jīng)濟(jì)的發(fā)展而不斷的壯大。并且,占據(jù)了國(guó)際市場(chǎng)中的份額,出口量也從2002年的23萬噸上升到2015年的46.8萬噸。而主要的茶產(chǎn)品在出口時(shí)也覆蓋了亞洲,歐洲,澳洲等多個(gè)國(guó)家。但由于茶企業(yè)在市場(chǎng)的發(fā)展中競(jìng)爭(zhēng)沒有序列性,所以茶葉質(zhì)量的穩(wěn)定性也非常之差。因此,在發(fā)展時(shí)就難以規(guī)模化,品牌的營(yíng)銷能力也越來越弱,各國(guó)貿(mào)易壁壘限制也使得中國(guó)茶企業(yè)在國(guó)際化的發(fā)展中有更多的限制,所以中國(guó)茶葉在國(guó)際化的戰(zhàn)略發(fā)展上面臨著巨大的挑戰(zhàn)。本文就對(duì)中國(guó)茶企業(yè)國(guó)際化戰(zhàn)略問題進(jìn)行研究,從中對(duì)存在的問題進(jìn)行分析,并制定出可行性戰(zhàn)略對(duì)策。
[Abstract]:At present, as the largest tea producer and exporter in the world, China has cultivated many famous tea brands in the process of development. For example: Xihu Longjing Tea, Huangshan Maofeng, Xinyang Maojian Tea, etc. Exports rose from 230000 tonnes in 2002 to 468000 tonnes in 2015. The main tea products are also exported to Asia, Europe, Australia and many other countries. However, because tea enterprises in the development of the market competition is not sequential, so the stability of tea quality is also very poor. Therefore, it is difficult to scale in the development, the marketing ability of the brand is becoming weaker and weaker, and the restrictions of trade barriers in various countries also make the Chinese tea enterprises have more restrictions in the development of internationalization. Therefore, Chinese tea in the international strategic development is facing a huge challenge. In this paper, the internationalization strategy of Chinese tea enterprises is studied, the existing problems are analyzed, and the feasible strategic countermeasures are worked out.
【作者單位】： 秦皇島職業(yè)技術(shù)學(xué)院;
【分類號(hào)】：F125;F426.82

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