本文選題：企業(yè)文化 + 煙草行業(yè)�。� 參考：《河北地質(zhì)大學(xué)》2017年碩士論文

【摘要】：在21世紀(jì)全球經(jīng)濟(jì)一體化的大背景下,隨著國際控?zé)煿s的實(shí)施,我國供給側(cè)結(jié)構(gòu)性改革的推進(jìn),盡管煙草公司擁有專賣專營體制的保護(hù)傘,但仍面臨著前所未有的壓力和挑戰(zhàn)。許多公司為尋求自身的平穩(wěn)發(fā)展,正積極探索建立從制度管理到文化管理的過渡模式,因此,煙草公司的企業(yè)文化建設(shè)顯得尤為重要。我國煙草行業(yè)于2005年下發(fā)《中國煙草企業(yè)文化建設(shè)綱要》等一系列文件,提出“兩個(gè)至上”行業(yè)共同價(jià)值觀,掀起全行業(yè)企業(yè)文化建設(shè)熱潮,有力推動(dòng)全行業(yè)企業(yè)文化建設(shè)進(jìn)程。各家工商業(yè)企業(yè)相繼建立起符合自身特色的企業(yè)文化,在提升企業(yè)核心競爭力和員工凝聚力、促進(jìn)企業(yè)穩(wěn)定有序發(fā)展上起到積極作用,但是,一些企業(yè)在企業(yè)文化建設(shè)落地和踐行方面還存在問題和不足。本文以TS煙草公司企業(yè)文化建設(shè)為研究對象,首先對國內(nèi)外企業(yè)文化研究進(jìn)行綜述,并對企業(yè)文化相關(guān)理論進(jìn)行闡述,提出了企業(yè)文化“雷達(dá)”模型;再結(jié)合行業(yè)企業(yè)文化建設(shè)背景和公司實(shí)際,運(yùn)用SWOT分析法對TS煙草公司企業(yè)文化建設(shè)現(xiàn)狀進(jìn)行分析,指出了TS煙草公司在企業(yè)文化建設(shè)中形成的階段成果,并通過分析其他企業(yè)先進(jìn)文化建設(shè)的實(shí)例,形成借鑒、啟示意義。其次運(yùn)用問卷調(diào)查法對TS煙草公司企業(yè)文化建設(shè)現(xiàn)狀進(jìn)行調(diào)研,指出問題,并分析原因,提出下一步完善改進(jìn)的意見。最后針對整體規(guī)劃、改進(jìn)原則、具體措施等設(shè)計(jì)了TS煙草公司企業(yè)文化建設(shè)改進(jìn)方案,并從理念層面、制度層面、行為層面、物質(zhì)層面等提出具體改進(jìn)措施。本文對TS煙草公司企業(yè)文化建設(shè)的改進(jìn)完善起到一定推動(dòng)作用,達(dá)到完善管理模式、提高企業(yè)核心競爭力的目的,同時(shí)對其他地市級煙草公司企業(yè)文化建設(shè)具有現(xiàn)實(shí)指導(dǎo)意義。
[Abstract]:In the context of global economic integration in the 21st century, with the implementation of the International Convention on Tobacco Control and the promotion of supply-side structural reform in China, despite the fact that tobacco companies have a protective umbrella under the monopoly system, But it still faces unprecedented pressures and challenges. In order to seek their own steady development, many companies are actively exploring the establishment of a transitional model from institutional management to cultural management. Therefore, the construction of tobacco companies' corporate culture is particularly important. In 2005, China's tobacco industry issued a series of documents, such as the outline of the Construction of Chinese Tobacco Enterprise Culture, which put forward the common values of "two supreme" industries, and set off an upsurge of enterprise culture construction in the whole industry. Has the power to promote the entire industry enterprise culture construction progress. Various industrial and commercial enterprises have successively established corporate culture that conforms to their own characteristics, which plays a positive role in enhancing the core competitiveness of enterprises and staff cohesion and promoting the stable and orderly development of enterprises. However, Some enterprises still have problems and deficiencies in corporate culture construction and practice. This article takes TS tobacco company enterprise culture construction as the research object, first carries on the summary to the domestic and foreign enterprise culture research, and carries on the elaboration to the enterprise culture correlation theory, proposed the enterprise culture "radar" model; Combined with the background of enterprise culture construction and the actual situation of the company, this paper analyzes the present situation of TS tobacco company's enterprise culture construction by using SWOT analysis method, and points out the achievements of TS tobacco company in the stage of enterprise culture construction. And through analyzing other enterprise advanced culture construction examples, form reference, enlighten meaning. Secondly, this paper investigates the present situation of TS tobacco company's enterprise culture construction by questionnaire, points out the problems, analyzes the reasons, and puts forward some suggestions for further improvement. Finally, according to the overall planning, principles of improvement, specific measures to design the TS tobacco company corporate culture construction improvement plan, and from the concept level, system level, behavior level, material level and so on specific improvement measures. This paper plays a certain role in promoting the improvement and perfection of TS tobacco company's enterprise culture construction, achieves the goal of perfecting the management mode and improving the core competitive power of the enterprise, and has realistic guiding significance to the enterprise culture construction of other prefectural and municipal tobacco companies at the same time.
【學(xué)位授予單位】：河北地質(zhì)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.8;F270

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