本文選題：社群 + 社群經(jīng)濟(jì)　； 參考：《中國(guó)人力資源開發(fā)》2017年10期

【摘要】：移動(dòng)互聯(lián)網(wǎng)時(shí)代出現(xiàn)的社群經(jīng)濟(jì)是當(dāng)下我國(guó)互聯(lián)網(wǎng)經(jīng)濟(jì)的重要特征之一,一批優(yōu)秀互聯(lián)網(wǎng)創(chuàng)業(yè)公司開始重視社群經(jīng)濟(jì),并在社群的驅(qū)動(dòng)下開展企業(yè)各項(xiàng)管理工作。現(xiàn)有研究針對(duì)社群經(jīng)濟(jì)下互聯(lián)網(wǎng)創(chuàng)業(yè)公司企業(yè)文化體系的特征及文化建設(shè)過(guò)程機(jī)制的研究還相對(duì)較少。本文通過(guò)文獻(xiàn)回顧,發(fā)現(xiàn)社群經(jīng)濟(jì)與企業(yè)文化建設(shè)之間的理論關(guān)聯(lián),進(jìn)而運(yùn)用案例研究法,選擇小米科技公司作為案例,深入剖析了小米公司的社群動(dòng)力學(xué)機(jī)制,分析了社群驅(qū)動(dòng)下小米公司的物質(zhì)文化、制度文化與理念文化三個(gè)層次的企業(yè)文化特征,進(jìn)而提出了小米公司企業(yè)文化建設(shè)的過(guò)程機(jī)制。本文進(jìn)一步拓展了社群經(jīng)濟(jì)下的企業(yè)文化理論,并為互聯(lián)網(wǎng)創(chuàng)業(yè)公司進(jìn)行企業(yè)文化建設(shè)提供理論指導(dǎo)。
[Abstract]:The emergence of social economy in the era of mobile Internet is one of the most important features of the current Internet economy in China. A group of excellent Internet startups begin to attach importance to the social economy and carry out various management tasks under the drive of the community. There are few studies on the characteristics of corporate culture system and the process mechanism of cultural construction in Internet start-up companies under the social economy. Through literature review, this paper finds out the theoretical relationship between social economy and corporate culture construction, and then chooses Xiaomi Technology Company as a case study to analyze the social dynamics mechanism of Xiaomi Corporation. This paper analyzes the corporate culture characteristics of Xiaomi Company in three levels: material culture, system culture and idea culture, and then puts forward the process mechanism of enterprise culture construction of Xiaomi Company. This paper further expands the corporate culture theory under the social economy and provides theoretical guidance for the construction of corporate culture for Internet startups.
【作者單位】： 對(duì)外經(jīng)貿(mào)大學(xué)國(guó)際商學(xué)院;北京第二外國(guó)語(yǔ)學(xué)院酒店管理學(xué)院;北京正為遠(yuǎn)達(dá)管理顧問(wèn)有限公司;
【基金】：北京市社會(huì)科學(xué)項(xiàng)目“北京企業(yè)品牌國(guó)際化經(jīng)營(yíng)問(wèn)題研究”(15JGB039)資助
【分類號(hào)】：F426.63
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本文編號(hào)：1851393