本文選題：O2O + 無人飛行器　； 參考：《華東理工大學(xué)》2017年碩士論文

【摘要】：2015年1月,美國市場研究公司ABI Research發(fā)布報(bào)告顯示,小型民用無人飛行器市場到2018年的市場規(guī)模將會(huì)超過84億美元。國內(nèi)投中研究院認(rèn)為,按照市場上無人飛行器的市場規(guī)模和發(fā)展?jié)摿砗饬?要遠(yuǎn)遠(yuǎn)超過84億美元的市場規(guī)模。本研究對(duì)無人飛行器的消費(fèi)者需求做一定的調(diào)查和分析,將O2O商業(yè)模式與無人機(jī)行業(yè)相結(jié)合,考慮到目前無人飛行器市場用戶較為廣泛,針對(duì)產(chǎn)品各項(xiàng)屬性上用戶的需求,對(duì)此進(jìn)行重新界定。飛翔無人飛行器公司前期通過對(duì)用戶價(jià)值曲線的描繪,在價(jià)值曲線描繪下,無人飛行器消費(fèi)者最為關(guān)注的是產(chǎn)品的安全、飛行時(shí)間以及能否滿足個(gè)性化需要。飛翔公司以企業(yè)數(shù)據(jù)為基礎(chǔ)、以新媒體社群為配合,以O(shè)2O模式為基礎(chǔ),實(shí)現(xiàn)線上、線下的閉環(huán)資源整合,構(gòu)建企業(yè)品牌優(yōu)勢(shì),創(chuàng)造用戶需求,引領(lǐng)用戶需求,刺激用戶消費(fèi),實(shí)現(xiàn)不同需要的用戶與企業(yè)在售產(chǎn)品的對(duì)接,為企業(yè)實(shí)施精準(zhǔn)定位和營銷提供后續(xù)的支持和保障。研究發(fā)現(xiàn),在構(gòu)建O2O生態(tài)平臺(tái)上,飛翔無人飛行器公司應(yīng)調(diào)整以O(shè)2O平臺(tái)銷售為新營業(yè)增長點(diǎn)的商業(yè)模式,打造無人飛行器產(chǎn)品銷售一體化的平臺(tái)戰(zhàn)略,初期利用網(wǎng)絡(luò)渠道的銷售作為地面銷售渠道的補(bǔ)充,同時(shí)在大數(shù)據(jù)和新媒體的配合下,漸漸將網(wǎng)絡(luò)渠道作為公司一個(gè)長期的戰(zhàn)略主線,實(shí)現(xiàn)線上線下銷售模式的互動(dòng)與配合,實(shí)施無人飛行器產(chǎn)品的全渠道銷售。通過公司無人飛行器的O2O平臺(tái)開展企業(yè)網(wǎng)絡(luò)銷售,以及同全國主要城市的大型電商、甚至全國范圍內(nèi)的電商實(shí)現(xiàn)戰(zhàn)略合作,為企業(yè)后期的向全國范圍鋪開提供現(xiàn)行預(yù)熱與基礎(chǔ)。無人飛行器的O2O平臺(tái)采用線上+線下的推廣模式很好的將線上準(zhǔn)許消費(fèi)者進(jìn)行精準(zhǔn)定位,采取O2O商業(yè)模式,不僅節(jié)約了企業(yè)的成本,還也大大提升了飛翔無人飛行器公司在全國范圍的知名度,為企業(yè)的后續(xù)發(fā)展提供了很好的商業(yè)模式轉(zhuǎn)型空間和升級(jí)條件。并實(shí)施以大數(shù)據(jù)、新媒體、公共關(guān)系、人員、資金、管理方面的保障措施。
[Abstract]:In January 2015, ABI Research, a U.S. market research firm, reported that the market for small civilian unmanned aerial vehicles would exceed $8.4 billion by 2018. In terms of the market size and potential of unmanned aerial vehicles in the market, it is well over $8.4 billion, according to the Institute. In this study, the consumer demand of unmanned aerial vehicle (UAV) is investigated and analyzed to a certain extent. The O2O business model is combined with the UAV industry. Considering the wide range of users in the UAV market at present, it aims at the needs of the users in the various attributes of the products. This is redefined. Under the description of user value curve, UAV consumers are most concerned about product safety, flight time and whether they can meet the needs of personalization. Based on enterprise data, new media community, O2O model, Flying Company realizes online and offline closed-loop resource integration, builds enterprise brand advantage, creates user demand, leads user demand, stimulates user consumption. To realize the docking between the customers and the enterprises, and to provide the following support and guarantee for the enterprises to carry out the precise positioning and marketing. The research found that in the construction of O2O ecological platform, Flying unmanned aerial vehicle company should adjust the business model with O2O platform sales as the new business growth point, and create the platform strategy of UAV product sales integration. At the initial stage, the sales of the network channel was used as a supplement to the ground sales channel. At the same time, with the cooperation of big data and the new media, the network channel was gradually regarded as a long-term strategic thread of the company, so as to realize the interaction and cooperation between the online and offline sales modes. Implement full channel sales of unmanned aerial vehicle products. Through the O2O platform of the company unmanned aerial vehicle to develop the enterprise network sale, and to realize the strategic cooperation with the large ecommerce in the main cities of the country, even in the whole country, provides the current preheating and the foundation for the enterprise to spread out to the whole country in the later stage. The O2O platform of unmanned aerial vehicle (UAV) adopts the promotion mode of line and line very well to allow consumers to locate accurately on line, and adopts the business model of O2O, which not only saves the cost of enterprise, It also greatly enhances the popularity of flying unmanned aerial vehicle companies in the country, and provides a good business model transformation space and upgrade conditions for the subsequent development of enterprises. And the implementation of big data, new media, public relations, personnel, funds, management safeguards.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.5

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