本文選題：電力營銷網(wǎng)點 + 電力用戶��； 參考：《華北電力大學》2017年碩士論文

【摘要】：隨著移動互聯(lián)、互聯(lián)網(wǎng)+、大數(shù)據(jù)分析、云計算、移動APP技術的快速發(fā)展,基于大數(shù)據(jù)的各項前沿技術在電力行業(yè)中的應用越來越多。人民生活質(zhì)量提高使其對日常生活中公共服務的要求也不斷提高,比如更加便利地繳納電費。“以客戶為中心”的用電營銷核心就是如何做好客戶服務,而電力客戶最易感知的服務體驗則是繳費購電,繳費的便捷性已成為做好服務工作的關鍵因素之一。為方便客戶購電就必須要打造“10分鐘繳費圈”,盡最大努力去提高客戶繳費的便捷性,然而新疆地區(qū)相對其它地區(qū)信息化發(fā)展相對落后,用戶對于網(wǎng)上繳費的意識還不夠。增加線下繳費網(wǎng)點是有效的方式,但自建營業(yè)廳建設成本和運營維護太高,采用預存保證金方式的第三方代收的模式非常成熟,電費資金非常安全,通過增加第三方代收繳費網(wǎng)點來提高老百姓繳費便利性具有成本低、風險小的優(yōu)點。是否需要設置第三方代收繳費網(wǎng)點、在何處設立第三方代收繳費網(wǎng)點、增加多少個繳費網(wǎng)點需要科學決策。在這樣的背景下,本文開展基于大數(shù)據(jù)分析的電力營銷網(wǎng)點優(yōu)化布置及應用的研究,對便民優(yōu)質(zhì)服務提供科學、實時、可靠的技術支撐。通過大數(shù)據(jù)分析臺區(qū)位置、臺區(qū)覆蓋用戶數(shù)、用戶用電習慣、用戶購電行為習慣、用戶屬性、周圍自有網(wǎng)點及第三方代收繳費網(wǎng)點收費情況,并對所有第三方代收繳費網(wǎng)點信譽及服務質(zhì)量等進行對比評價,最后決定設立合理的繳費網(wǎng)點,為用電客戶提供更好、更優(yōu)質(zhì)的購電及其他服務。
[Abstract]:With the rapid development of mobile interconnection, Internet, big data analysis, cloud computing and mobile APP technology, the advanced technologies based on big data are applied more and more in the power industry. People's quality of life has increased their demand for public services in their daily lives, such as making it easier to pay electricity bills. The core of "customer-centered" electricity marketing is how to do a good job of customer service, and the most easily perceived service experience of electric power customers is to pay for electricity, and the convenience of payment has become one of the key factors to do a good job of service. In order to make it convenient for customers to purchase electricity, we must create a "10 minute payment circle" and try our best to improve the convenience of customer payment. However, the development of information technology in Xinjiang is relatively backward compared with other regions, and users' awareness of online payment is not enough. It is an effective way to increase the offline payment network, but the construction cost and operation maintenance of the self-built business hall are too high. The mode of third-party collection using the pre-deposit margin method is very mature, and the electricity bill funds are very safe. By increasing third-party collection and payment network to improve the convenience of the common people has the advantages of low cost and low risk. Whether it is necessary to set up a third-party collection and payment network, where to set up a third-party collection and payment network, and how many additional payment outlets need to be made scientifically. In this context, this paper carries out research on the optimal layout and application of power marketing network based on big data analysis, which provides scientific, real-time and reliable technical support for quality service for convenience. Through big data's analysis of the location of the Taiwan area, the number of users covered by the station area, the usage habits of the users, the behavior habits of the users to buy electricity, the attributes of the users, and the collection and payment network charges by the surrounding private network and the third-party collection and payment network, And all the third-party collection and payment network reputation and service quality were compared and evaluated, finally decided to set up a reasonable payment network, to provide customers with better, more high-quality electricity purchase and other services.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.61

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