本文選題：護膚品 + 使用人群　； 參考：《安徽醫(yī)科大學(xué)》2017年碩士論文

【摘要】：背景國內(nèi)經(jīng)濟快速發(fā)展、國外護膚品市場強烈沖擊及生活環(huán)境劇變,人們對護膚品的種類需求、品質(zhì)需求、購買途徑等皆發(fā)生巨大變化。近年來,醫(yī)學(xué)工作者深入研究了皮膚屏障結(jié)構(gòu)及其與皮膚病相關(guān)性,更加重視皮膚保濕的重要性。多種不同的皮膚屏障修護劑陸續(xù)問世,指導(dǎo)臨床上多種皮膚病的輔助治療以及正常人群的日常護膚。我們采用隨機問卷調(diào)查方式,對護膚品使用人群進行市場調(diào)查分析,了解目前合肥地區(qū)護膚品消費現(xiàn)狀。目的探討合肥市及周邊地區(qū)的護膚品消費現(xiàn)狀,為消費者購買護膚品和營銷者考察護膚市場提供一定的參考價值。方法設(shè)計調(diào)查問卷,隨機選擇安徽省合肥市區(qū),隨機入戶和訪問來往路人,以15歲-60歲人群為主。詳細填寫調(diào)查問卷,保證內(nèi)容的真實和準確性。最終收集有效問卷2000份,男性534份,女性1466份。結(jié)果(1)不同年齡段對于國產(chǎn)護膚品牌的選擇所占比(≥50%)是最高的,其次是法國和韓國,再是日本美國。(2)不同的收入階層對國產(chǎn)護膚品品牌的需求和選擇的比率一直是最高的,其次是韓國和法國,再是日本和美國。隨著收入水平增加國產(chǎn)護膚品品牌的選擇比率逐漸降低,國外護膚品牌的選擇率逐漸升高。(3)不同年齡段的人群使用護膚品的主要功效是清潔和保濕。15-40歲之間,隨年齡增加清潔和保濕的比率增加,40之后比率呈下降的過程。隨年齡增加,控油功效的比率呈下降趨勢。(4)女性護膚品購買途徑以商場專柜(34%)為主,其次為化妝品店(20%)、代購(18%)、網(wǎng)購(13%)。男性護膚品購買途徑以超市(46%)為主,其次為化妝品店(16%)、網(wǎng)購(16%)、海外代購(7%)。結(jié)論國產(chǎn)護膚品牌在不同年齡段和不同的收入階層人群最受歡迎;清潔和保濕功效的護膚品是廣大消費者的主要選擇;女性護膚品購買途徑以商場專柜為主,男性護膚品購買途徑以超市為主。
[Abstract]:Background the rapid development of domestic economy, the strong impact of foreign skin care products market and the dramatic changes in living environment, people's demand for skin care products, quality demand, buying methods have undergone tremendous changes. In recent years, medical workers have deeply studied the structure of skin barrier and its correlation with skin diseases, and paid more attention to the importance of skin moisturizing. A variety of skin barrier repair agents have been developed to guide the clinical treatment of various skin diseases and normal people's daily skin care. In order to find out the current situation of skin care products consumption in Hefei area, we investigated and analyzed the market of skin care products by random questionnaire. Objective to explore the consumption status of skin care products in Hefei and its surrounding areas, and to provide some reference value for consumers to purchase skin care products and for marketers to investigate the skin care market. Methods A questionnaire was designed and randomly selected from Hefei, Anhui Province. Fill out the questionnaire in detail to ensure the truth and accuracy of the content. Finally, 2000 valid questionnaires were collected, including 534 males and 1466 females. Results (1) the proportion of domestic skin care brands in different age groups (鈮，

本文編號：1785391