發(fā)布時(shí)間：2018-04-18 22:33

  本文選題：匠人精神 + 中國制造　； 參考：《外交學(xué)院》2017年碩士論文

【摘要】：隨著中國經(jīng)濟(jì)的迅速發(fā)展,越來越多的中國人開始進(jìn)行海外購物,或者說是境外購物,他們通過互聯(lián)網(wǎng)搜索海外商品,并且通過電子訂單發(fā)出購物請(qǐng)求,然后填上私人信用卡號(hào),由海外購物網(wǎng)站通過國際快遞發(fā)貨寄回或者直接出國購買。其中,日本方面的海外購物興盛于中國消費(fèi)者,在這一海外購物熱潮背后,固然存在一些消費(fèi)者對(duì)日本品牌的盲目信任和崇拜以及對(duì)國外品牌國內(nèi)售價(jià)居高不下的不滿,但進(jìn)一步分析,其更深層次的原因是消費(fèi)者對(duì)國內(nèi)產(chǎn)品質(zhì)量的不信任。這讓我們不得不思考為何日本制造的商品更得中國消費(fèi)者甚至全世界范圍消費(fèi)者的信賴與推崇,也不得不思考中國制造。單以日本馬桶蓋這一商品為例,我們就不得不思考:中國制造的馬桶蓋,為何到了日本就如此深受中國消費(fèi)者的歡迎?一方面是因?yàn)樵谌毡句N售的馬桶蓋在國內(nèi)沒有同型號(hào)出售;另一方面是馬桶蓋的生產(chǎn)標(biāo)準(zhǔn)完全依據(jù)日本的相關(guān)標(biāo)準(zhǔn)生產(chǎn),質(zhì)量要優(yōu)于國內(nèi)的同品牌產(chǎn)品。這就涉及到中日兩國在商品設(shè)計(jì)和工藝水平層面的差距,這一差距,不僅體現(xiàn)在技術(shù)上,也體現(xiàn)在匠人精神上(在本文中將“全社會(huì)潛心工作、不斷改進(jìn)、追求完美、淡泊名利”的精神成為“匠人精神”)。換言之,中國消費(fèi)者在日本商場里搶購的不是單純的日本商品,而是日本“匠人精神”指導(dǎo)下的“日本標(biāo)準(zhǔn)”商品,因?yàn)檫@一日本匠人精神下制造的商品質(zhì)量有保證,這才深受中國消費(fèi)者的青睞。2016年中國兩會(huì)政府工作報(bào)告提出“培育精益求精的匠人精神�！边@是“匠人精神”首次進(jìn)入政府工作報(bào)告,究竟什么是匠人精神,日本的匠人精神又是什么,日本是如何形成了這一精神必然有其文化傳統(tǒng)和政府的政策支持。本論文將從匠人精神的視角出發(fā),對(duì)日本制造和中國制造進(jìn)行比較研究。
[Abstract]:With the rapid development of China's economy, more and more Chinese people begin to make overseas shopping, or overseas shopping, they search overseas goods through the Internet, and send shopping requests through electronic orders.Then fill in the private credit card number, sent by overseas shopping website through international express delivery or directly abroad to buy.Among them, Japan's overseas shopping thrives on Chinese consumers. Behind this overseas shopping boom, there is, of course, some consumers' blind trust and worship of Japanese brands, as well as their dissatisfaction with the high domestic prices of foreign brands.But further analysis, its deeper reason is the consumer to domestic product quality distrust.This makes us wonder why Japanese-made goods are more trusted and respected by Chinese consumers and even consumers around the world, and why they are made in China.Take the Japanese toilet lid as an example, we have to think: made in China, why to Japan so popular with Chinese consumers?On the one hand, it is because the toilet lid sold in Japan is not sold in the same model at home; on the other hand, the production standard of the toilet lid is completely based on the relevant standards of Japan, and the quality is superior to that of the domestic products of the same brand.This involves the gap between China and Japan in the level of commodity design and technology, which is reflected not only in technology but also in the spirit of the craftsman.The spirit of indifference to fame and fortune has become the spirit of the craftsman.In other words, what Chinese consumers are rushing to buy in Japanese shopping malls is not pure Japanese goods, but "Japanese standard" goods under the guidance of the Japanese "craftsmen spirit", because the quality of the goods manufactured under the Japanese craftsmen spirit is guaranteed.The 2016 report on the work of the two sessions of China's National people's Congress put forward "cultivating the spirit of craftsmen who strive for excellence."This is the first time that "the spirit of the craftsmen" has entered the government work report. What is the spirit of the craftsmen, what is the spirit of the craftsmen in Japan, and how Japan has formed this spirit must have its cultural tradition and the policy support of the government.From the perspective of craftsman spirit, this thesis makes a comparative study on Japanese and Chinese manufacture.
【學(xué)位授予單位】：外交學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F424;F431.3

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本文編號(hào)：1770403