本文選題：食品安全 + 危機　； 參考：《復(fù)旦大學(xué)》2009年碩士論文

【摘要】： 隨著公共衛(wèi)生意識的增強和國際貿(mào)易的不斷擴(kuò)大,食品安全問題也隨之上升為全球性問題。當(dāng)前,食品安全引發(fā)的危機事件正越演越烈,已經(jīng)成為公共所關(guān)注的焦點,消費者對食品安全的信任降低至前所未有的程度,企業(yè)也正面臨著前所未有的挑戰(zhàn)。多年來,社會各界致力于對企業(yè)突發(fā)的安全性危機如何進(jìn)行管理和控制,以極小的代價和合理的措施迅速平息突發(fā)的危機,以求企業(yè)的順利過渡和損失的最小化。 然而,危機是一個從漸變到突變的長期過程,任何危機的發(fā)生發(fā)展都經(jīng)過生命周期的動態(tài)演進(jìn),基本的共識是,危機可分為危機前、危機中和危機后三個階段,而企業(yè)未雨綢繆地將危機管理的重點放在危機預(yù)防上來是尤為重要,因為其具有最好的效果和最低的成本。大多數(shù)危機是可以有效預(yù)防的,建立科學(xué)的危機預(yù)防管理制度,化被動為主動,把危機消滅在萌芽狀態(tài),從而才能保證在復(fù)雜多變、殘酷激烈的市場經(jīng)濟(jì)環(huán)境里屹立不倒。此外,加強企業(yè)危機預(yù)防管理還能提高企業(yè)的市場競爭力、促進(jìn)管理創(chuàng)新、恢復(fù)消費者信心和長久地塑造企業(yè)的良好健康形象等。 本論文首先通過對危機、危機預(yù)防管理和危機生命周期等有關(guān)理論的運用和闡述,分析了當(dāng)前食品企業(yè)的安全現(xiàn)狀和危機的主要來源,結(jié)合自身實踐闡述了企業(yè)加強危機預(yù)防管理的重要意義、識別危機產(chǎn)生的途徑和樹立危機意識的必要性。其次,綜合運用風(fēng)險管理理論、質(zhì)量管理理論、傳播學(xué)等理論以及自身經(jīng)驗著重分析了如何實施系統(tǒng)的食品安全危機預(yù)防管理,主要內(nèi)容包括危機預(yù)防信息檢測系統(tǒng)的建立、風(fēng)險分析和評估的合理利用、食品安全質(zhì)量的全程監(jiān)控和危機預(yù)防管理計劃的科學(xué)制定等一系列的管理措施,并且對危機預(yù)防管理措施中的每一項都進(jìn)行了相應(yīng)的具體分析,為食品企業(yè)提供了一個理論思考和操作框架,以防止食品安全危機的形成、爆發(fā)。
[Abstract]:With the enhancement of public health awareness and the expansion of international trade, food safety has become a global problem.At present, the crisis caused by food safety is becoming more and more intense, has become the focus of public attention, consumer trust in food safety has been reduced to an unprecedented degree, enterprises are also facing unprecedented challenges.Over the years, all walks of life have devoted themselves to how to manage and control the sudden security crisis of enterprises, and quickly quell the sudden crisis with minimal cost and reasonable measures, in order to ensure the smooth transition of enterprises and minimize the losses.However, the crisis is a long-term process from gradual change to sudden change. The occurrence and development of any crisis go through the dynamic evolution of the life cycle. The basic consensus is that the crisis can be divided into three stages: pre-crisis, mid-crisis and post-crisis.It is very important for enterprises to focus on crisis prevention in advance because it has the best effect and the lowest cost.Most crises can be effectively prevented by establishing a scientific crisis prevention management system, turning passivity into initiative, and nipping the crisis in the bud, so as to ensure that it can stand firm in the complex and changeable, cruel and fierce market economy environment.In addition, strengthening enterprise crisis prevention and management can also improve the market competitiveness of enterprises, promote management innovation, restore consumer confidence and long-term shape the good health image of enterprises, and so on.Through the application and elaboration of crisis, crisis prevention management and crisis life cycle, this paper analyzes the current safety situation of food enterprises and the main sources of the crisis.Combined with its own practice, this paper expounds the importance of strengthening crisis prevention and management in enterprises, identifies the ways of crisis generation and the necessity of establishing crisis consciousness.Secondly, comprehensive use of risk management theory, quality management theory, communication theory and their own experience focused on how to implement the system of food safety crisis prevention management, the main content includes the establishment of crisis prevention information detection system.A series of management measures, such as rational use of risk analysis and assessment, complete monitoring of food safety and quality, scientific formulation of crisis prevention management plan, and corresponding specific analysis of each of the crisis prevention and management measures have been carried out.It provides a theoretical thinking and operational framework for food enterprises to prevent the formation and outbreak of food safety crisis.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F203;F426.82

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 楊莉;我國食品安全監(jiān)管法律對策研究[D];新疆大學(xué);2012年

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本文編號：1755641