發(fā)布時(shí)間：2018-04-14 02:36

  本文選題：ZC公司 + 企業(yè)文化��； 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：優(yōu)秀的企業(yè)文化能夠在公司內(nèi)部營(yíng)造和諧、融洽的文化氛圍,使得公司和員工能夠共同向著公司目標(biāo)而奮斗,并用向心力和凝聚力促進(jìn)員工成為一個(gè)公司團(tuán)體,形成公司的重要精神。另外,企業(yè)文化還能夠產(chǎn)生積極、正向的作用,從而促進(jìn)公司資源的合理優(yōu)化和配置,提高公司整體競(jìng)爭(zhēng)力。優(yōu)秀企業(yè)文化的這些功能使得其越來(lái)越受到公司的高度重視。但是,當(dāng)前我國(guó)很多企業(yè)和公司在企業(yè)文化建設(shè)方面仍然處于起步階段,其對(duì)企業(yè)文化的內(nèi)涵、建設(shè)程序、內(nèi)容及意義還缺乏一個(gè)正確認(rèn)識(shí)。在企業(yè)發(fā)展過(guò)程中沒(méi)有明確企業(yè)文化建設(shè)的方向,導(dǎo)致出現(xiàn)很多盲區(qū)和誤區(qū),從而使得企業(yè)文化建設(shè)效果不盡人意。為了充分發(fā)揮企業(yè)文化的積極作用,本文以企業(yè)文化為研究對(duì)象,以ZC公司為例,采用文獻(xiàn)分析法、問(wèn)卷調(diào)查法、統(tǒng)計(jì)分析法以及定性與定量分析相結(jié)合的研究方法,對(duì)ZC公司發(fā)展過(guò)程中的企業(yè)文化建設(shè)情況進(jìn)行了深入分析和探究。首先,對(duì)企業(yè)文化的基本理論進(jìn)行了詳細(xì)分析和總結(jié);其次,基于對(duì)上述理論的掌握,以ZC公司為例,對(duì)該公司發(fā)展過(guò)程中的企業(yè)文化建設(shè)情況進(jìn)行了問(wèn)卷調(diào)查,并通對(duì)問(wèn)卷數(shù)據(jù)的分析,總結(jié)出該公司在企業(yè)文化建設(shè)過(guò)程中存在的問(wèn)題:即在精神文化建設(shè)方面,ZC公司企業(yè)文化精神推廣力度不夠,而且有很多員工并不十分了解企業(yè)文化的概念,核心價(jià)值觀模糊;在物質(zhì)文化建設(shè)方面,ZC公司宣傳途徑較為單一,公司形象有待提升;在制度文化建設(shè)方面,公司薪酬與考核機(jī)制不健全,且沒(méi)有正確認(rèn)識(shí)企業(yè)文化協(xié)作的含義;在行為文化建設(shè)方面,公司文化活動(dòng)內(nèi)容單一、刻板,上下溝通存在問(wèn)題;最后,針對(duì)問(wèn)題提出了其企業(yè)文化建設(shè)的具體措施,即在公司精神文化建設(shè)方面,要強(qiáng)化對(duì)員工的培訓(xùn),營(yíng)造良好的氛圍;在物質(zhì)文化建設(shè)方面,要提升公司形象,強(qiáng)化對(duì)公司的宣傳力度;在制度文化建設(shè)方面,公司要建立健全獎(jiǎng)勵(lì)制度,并不斷完善晉升制度;在行為文化建設(shè)方面,公司要理順和完善組織機(jī)構(gòu),并打通從上到下的溝通途徑。
[Abstract]:Excellent corporate culture can create a harmonious and harmonious cultural atmosphere within the company, so that the company and employees can work together towards the goals of the company, and use centripetal force and cohesion to promote employees to become a corporate group.Form the important spirit of the company.In addition, corporate culture can also produce a positive and positive role, thus promoting the rational optimization and allocation of corporate resources and enhancing the overall competitiveness of the company.These functions of excellent corporate culture make it more and more valued by the company.However, at present, many enterprises and companies in our country are still in the initial stage in the construction of corporate culture, which lacks a correct understanding of the connotation, construction procedure, content and significance of enterprise culture.In the process of enterprise development, there is no clear direction of enterprise culture construction, which leads to a lot of blind areas and misunderstandings, which makes the effect of enterprise culture construction unsatisfactory.In order to give full play to the positive role of corporate culture, this paper takes corporate culture as the research object, takes ZC Company as an example, adopts the methods of literature analysis, questionnaire investigation, statistical analysis and the combination of qualitative and quantitative analysis.This paper analyzes and probes into the construction of corporate culture in the process of development of ZC Company.First of all, the basic theory of corporate culture is analyzed and summarized in detail. Secondly, based on the above theory, taking ZC company as an example, the paper makes a questionnaire survey on the construction of corporate culture in the process of development of the company.Through the analysis of the questionnaire data, the paper summarizes the problems in the process of enterprise culture construction: that is, the promotion of corporate culture in ZC company is not enough in the aspect of spiritual culture construction.Moreover, many employees do not fully understand the concept of corporate culture, and the core values are vague; in the aspect of material and cultural construction, ZC company has a relatively single propaganda approach, and the company image needs to be improved; in the aspect of system culture construction,The compensation and assessment mechanism of the company is not perfect, and the meaning of corporate cultural cooperation has not been correctly understood. In the construction of corporate culture, the content of corporate cultural activities is single, rigid, and there are problems in communication up and down. Finally,In view of the problems, this paper puts forward some concrete measures for the construction of corporate culture, that is, to strengthen the training of employees and create a good atmosphere in the construction of spiritual culture of the company, and to promote the image of the company in the aspect of material and cultural construction.Strengthen the propaganda to the company; in the aspect of the system culture construction, the company should establish and perfect the reward system and constantly perfect the promotion system; in the aspect of the behavior culture construction, the company should straighten out and perfect the organization,And open up the communication from top to bottom.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F270;F426.61

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