本文選題：體育用品企業(yè)　切入點(diǎn)：外部網(wǎng)絡(luò)建構(gòu)行為　出處：《上海體育學(xué)院學(xué)報(bào)》2017年05期

【摘要】：基于社會(huì)資源理論,構(gòu)建體育用品企業(yè)銷(xiāo)售主管的外部網(wǎng)絡(luò)建構(gòu)行為、內(nèi)部網(wǎng)絡(luò)建構(gòu)行為與銷(xiāo)售團(tuán)隊(duì)績(jī)效的關(guān)系模型,并以體育用品企業(yè)銷(xiāo)售主管為研究對(duì)象對(duì)上述模型進(jìn)行實(shí)證分析。結(jié)果顯示:在控制體育用品企業(yè)及銷(xiāo)售主管相關(guān)影響因素的基礎(chǔ)上,銷(xiāo)售主管的內(nèi)部和外部網(wǎng)絡(luò)建構(gòu)行為對(duì)其銷(xiāo)售團(tuán)隊(duì)的運(yùn)作績(jī)效有顯著的正向影響;內(nèi)部網(wǎng)絡(luò)建構(gòu)行為對(duì)外部網(wǎng)格建構(gòu)與團(tuán)隊(duì)績(jī)效之間的關(guān)系起正向調(diào)節(jié)作用;銷(xiāo)售主管高內(nèi)部網(wǎng)絡(luò)建構(gòu)行為團(tuán)隊(duì)的外部網(wǎng)絡(luò)建構(gòu)行為對(duì)績(jī)效的影響高于低內(nèi)部網(wǎng)絡(luò)建構(gòu)行為團(tuán)隊(duì)。
[Abstract]:Based on the theory of social resources, this paper constructs the external network construction behavior of the sales supervisor of sporting goods enterprises, and the relationship model between the internal network construction behavior and the performance of sales team.The above model is analyzed empirically with the sales supervisor of sporting goods enterprise as the research object.The results show that, on the basis of controlling the influencing factors of sports goods enterprises and sales supervisors, the internal and external network construction behavior of sales managers has a significant positive impact on the performance of sales teams.The behavior of internal network construction plays a positive role in regulating the relationship between external grid construction and team performance, and the influence of external network construction behavior of high internal network construction behavior team of sales supervisor on performance is higher than that of low internal network construction behavior team.
【作者單位】： 上海財(cái)經(jīng)大學(xué)體育教學(xué)部;河南財(cái)經(jīng)政法大學(xué)工商管理學(xué)院;
【基金】：國(guó)家體育總局體育哲學(xué)社會(huì)科學(xué)研究項(xiàng)目(2323SS16060) 上海市學(xué)校體育科研招標(biāo)項(xiàng)目(HJTY-2016-D17) 上海財(cái)經(jīng)大學(xué)基本科研業(yè)務(wù)費(fèi)項(xiàng)目(2016110189)
【分類(lèi)號(hào)】：F272.92;F274;F426.8

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張雨點(diǎn);;金偉敏:印刷路上的堅(jiān)守與突破[J];印刷工業(yè);2011年06期

相關(guān)重要報(bào)紙文章 前1條

1 曹春寶;中秋佳節(jié)又將至 月餅有點(diǎn)“不一樣”[N];中國(guó)包裝報(bào);2010年

，

本文編號(hào)：1687456