本文選題：連鎖經(jīng)營　切入點：區(qū)域市場開發(fā)　出處：《福建茶葉》2017年05期

【摘要】：隨著經(jīng)濟全球化的不斷發(fā)展,現(xiàn)代企業(yè)產(chǎn)品營銷思想轉(zhuǎn)變迅速,連鎖經(jīng)營與區(qū)域市場開發(fā)作為常見營銷手段開始受到各界廣泛關注。將兩者結合可以有效使傳統(tǒng)銷售模式與現(xiàn)代經(jīng)營理念相適應,是推動我國傳統(tǒng)企業(yè)發(fā)展的必然選擇。鑒于此,本文以非品牌茶葉的營銷為例,首先對區(qū)域市場下連鎖形式進行介紹,其次就非品牌茶葉連鎖經(jīng)營與區(qū)域市場開發(fā)結合優(yōu)勢展開分析,最后提出實施的有效路徑,以期為我國非茶葉品牌的推廣營銷提供借鑒與參考。
[Abstract]:With the continuous development of economic globalization, the thought of product marketing in modern enterprises changes rapidly. As a common marketing means, chain operation and regional market development have attracted wide attention from all walks of life. Combining the two methods can effectively adapt the traditional sales model to the modern business philosophy. It is an inevitable choice to promote the development of traditional enterprises in China. In view of this, this paper, taking the marketing of non-brand tea as an example, first introduces the chain form under the regional market. Secondly, this paper analyzes the advantages of the combination of non-brand tea chain operation and regional market development, and finally puts forward the effective implementation path, in order to provide reference and reference for the promotion and marketing of non-brand tea brands in China.
【作者單位】： 黃河水利職業(yè)技術學院管理系;
【分類號】：F426.82;F274
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本文編號：1658941