本文選題：電子商務　切入點：醫(yī)藥電商　出處：《湖北工業(yè)大學》2017年碩士論文　論文類型：學位論文

【摘要】：電子商務極大地改變了人們的工作和生活方式。電子商務應用于藥品流通領域,對醫(yī)藥行業(yè)產生了巨大的影響,使醫(yī)藥電子商務模式不斷創(chuàng)新和發(fā)展。醫(yī)藥行業(yè)與電子商務的整合,促進了我國醫(yī)藥體制改革的不斷深化,且在很大程度上滿足了醫(yī)藥流通的需要。截止2015年末,我國超過500家藥品經(jīng)營企業(yè)進入到電子商務領域,與西方發(fā)達國家相比,我國醫(yī)藥電子商務在規(guī)模、技術、創(chuàng)新方面還遠遠不足,依舊處于較為低級的階段。我國醫(yī)藥電子商務模式也以B2C模式為主,賣方在這一過程中占據(jù)主導地位。隨著醫(yī)藥領域對于電子商務發(fā)展模式的關注,新的電商模式開始興起,B2B模式、B2C模式、O2O模式開始得到了較好的應用,O2O模式尚處于起步階段,相關應用手段并不成熟。本文對醫(yī)藥電子商務應用模式問題的研究,立足于當下醫(yī)藥電子商務發(fā)展現(xiàn)狀,分析了我國醫(yī)藥電子商務應用環(huán)境及應用模式,從經(jīng)濟環(huán)境、發(fā)展環(huán)境角度出發(fā),探討了醫(yī)藥流通領域的發(fā)展狀況。在對應用模式問題研究過程中,立足于B2C模式、O2O模式和B2B模式,就三種電子商務發(fā)展模式的情況進行了分析;在對醫(yī)藥電子商務模式分析過程中,通過選擇相關案例,對現(xiàn)階段存在的問題進行了分析;立足于我國醫(yī)藥電子商務發(fā)展現(xiàn)狀,并提出了促進我國醫(yī)藥電子商務發(fā)展的對策。
[Abstract]:E-commerce has greatly changed the way people work and live. E-commerce is used in the field of drug circulation and has a great impact on the pharmaceutical industry. The integration of pharmaceutical industry and electronic commerce has promoted the deepening of the reform of the pharmaceutical system in China, and to a large extent has met the needs of the circulation of medicine. Until end of 2015, the integration of the pharmaceutical industry and e-commerce has promoted the deepening of the reform of the pharmaceutical system in China. More than 500 pharmaceutical trading enterprises in China have entered the field of electronic commerce. Compared with the western developed countries, the scale, technology and innovation of pharmaceutical electronic commerce in our country are still far from enough. It is still in the lower stage. The B2C model is the main mode in China. The seller occupies the leading position in this process. With the attention of the medical field to the electronic commerce development model, B2B model / B2C model / O2O model has been applied well, and the relevant application methods are not mature. This paper studies the application mode of pharmaceutical electronic commerce. Based on the current situation of pharmaceutical electronic commerce development, this paper analyzes the application environment and application mode of pharmaceutical electronic commerce in China, starting from the perspective of economic environment and development environment. This paper discusses the development situation of the field of medicine circulation. In the course of studying the application mode, the paper analyzes the situation of three kinds of electronic commerce development models based on the B2C mode and the B2B mode. In the course of analyzing the mode of pharmaceutical electronic commerce, this paper analyzes the problems existing in the present stage by selecting relevant cases, and puts forward some countermeasures to promote the development of pharmaceutical electronic commerce in our country, based on the present situation of the development of pharmaceutical electronic commerce in China.
【學位授予單位】：湖北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F426.72

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