本文選題：競(jìng)爭(zhēng)優(yōu)勢(shì)　切入點(diǎn)：行業(yè)吸引價(jià)值　出處：《北京交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：競(jìng)爭(zhēng)優(yōu)勢(shì)是企業(yè)在競(jìng)爭(zhēng)中培育出來(lái)的一種特質(zhì),這種品質(zhì)能夠使企業(yè)在某一方面得到的經(jīng)濟(jì)價(jià)值超過(guò)其同行業(yè)競(jìng)爭(zhēng)對(duì)手,對(duì)企業(yè)價(jià)值的創(chuàng)造起到了十分重要的作用。近年來(lái),我國(guó)上市公司數(shù)量不斷增加,企業(yè)價(jià)值成為投資者、股東等多方利益相關(guān)者的關(guān)注內(nèi)容。故而系統(tǒng)的來(lái)考察競(jìng)爭(zhēng)優(yōu)勢(shì)與企業(yè)價(jià)值兩者之間有何關(guān)聯(lián)十分有必要。本文以白色家電行業(yè)上市公司為研究對(duì)象,白色家電行業(yè)作為技術(shù)密集型的產(chǎn)業(yè),市場(chǎng)發(fā)展速度快、產(chǎn)品技術(shù)更新快、競(jìng)爭(zhēng)水平高是它的特點(diǎn),培養(yǎng)和提高其競(jìng)爭(zhēng)優(yōu)勢(shì)是其想要長(zhǎng)久發(fā)展、最終實(shí)現(xiàn)其價(jià)值創(chuàng)造目標(biāo)必不可少的要求,因此,本文來(lái)研究競(jìng)爭(zhēng)優(yōu)勢(shì)對(duì)企業(yè)價(jià)值的影響,探索未來(lái)此行業(yè)應(yīng)如何培養(yǎng)競(jìng)爭(zhēng)優(yōu)勢(shì),從而達(dá)到企業(yè)價(jià)值最大化目標(biāo)。本文經(jīng)過(guò)縝密的思考、推理和選擇,對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)進(jìn)行解構(gòu),從核心能力和行業(yè)吸引價(jià)值兩角度出發(fā)搭建起其與企業(yè)價(jià)值的聯(lián)系。首先,本文研讀了現(xiàn)有對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)、企業(yè)價(jià)值及兩者之間關(guān)系的國(guó)內(nèi)外相關(guān)文獻(xiàn),基于競(jìng)爭(zhēng)優(yōu)勢(shì)來(lái)源理論,以白色家電行業(yè)上市公司為例,構(gòu)建了其競(jìng)爭(zhēng)優(yōu)勢(shì)對(duì)企業(yè)價(jià)值影響的指標(biāo)體系,其中把競(jìng)爭(zhēng)優(yōu)勢(shì)分為核心能力和行業(yè)吸引價(jià)值兩個(gè)維度,核心能力又由生存成長(zhǎng)能力、資源管理能力、科技創(chuàng)新能力以及抵御危機(jī)能力四個(gè)維度組成。其次,通過(guò)實(shí)證研究,運(yùn)用SPSS22.0進(jìn)行了描述性統(tǒng)計(jì)、因子分析和多元回歸分析,探討了白色家電企業(yè)中哪些關(guān)鍵因素影響企業(yè)價(jià)值,本文研究結(jié)論為:作為競(jìng)爭(zhēng)優(yōu)勢(shì)的—部分,核心能力格外重要,對(duì)白電企業(yè)的價(jià)值起到了正向的影響,其中生存成長(zhǎng)能力、資源管理能力及科技創(chuàng)新能力對(duì)企業(yè)價(jià)值顯著正相關(guān),而抵御危機(jī)能力對(duì)企業(yè)價(jià)值不顯著;企業(yè)所處行業(yè)的行業(yè)吸引價(jià)值對(duì)企業(yè)的價(jià)值呈顯著正向影響。最后,以理論分析和實(shí)證研究的結(jié)論為基礎(chǔ)提出了提升白電產(chǎn)業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的策略建議,既為投資者提供了參考價(jià)值,也能指導(dǎo)白電企業(yè)管理者找到提升企業(yè)價(jià)值的因素,管理者們可以通過(guò)改善這些因素來(lái)達(dá)到提升企業(yè)價(jià)值的目的。
[Abstract]:The competitive advantage is a kind of characteristic that the enterprise develops in the competition, this kind of quality can make the enterprise obtain the economic value in a certain aspect more than its competitor of the same profession, have played a very important role in the creation of the enterprise value in recent years. The number of listed companies in China continues to increase, and the enterprise value becomes an investor. So it is necessary to investigate the relationship between competitive advantage and enterprise value systematically. This paper takes the listed company of white goods industry as the research object. As a technology-intensive industry, the white goods industry has the characteristics of rapid market development, rapid product technology renewal and high competitive level. It is necessary to develop and improve its competitive advantage for a long time. Therefore, this paper studies the influence of competitive advantage on enterprise value, and explores how to cultivate competitive advantage in this industry in the future. Through careful thinking, reasoning and selection, this paper deconstructs the competitive advantage, sets up the relationship between the core competence and the industry attraction value from the two angles of the core competence and the industry attraction value. First of all, Based on the theory of competitive advantage source, this paper studies the domestic and foreign literature on competitive advantage, enterprise value and the relationship between them, taking the listed company of white goods industry as an example. This paper constructs the index system of the influence of its competitive advantage on the enterprise value, in which the competitive advantage is divided into two dimensions: core competence and industry attraction value, and the core competence consists of survival and growth ability and resource management ability. Science and technology innovation ability and ability to resist crisis are composed of four dimensions. Secondly, through empirical research, we use SPSS22.0 to carry out descriptive statistics, factor analysis and multiple regression analysis. This paper discusses which key factors affect the enterprise value in the white electrical appliance enterprise. The conclusion of this paper is as follows: as a part of the competitive advantage, the core competence is especially important, which has a positive effect on the value of the white electrical appliance enterprise, among which the survival and growth ability. Resource management ability and science and technology innovation ability are significantly positive correlation to enterprise value, but ability to resist crisis is not significant to enterprise value; the industry attraction value of enterprise industry has a significant positive influence on enterprise value. Finally, Based on the conclusions of theoretical analysis and empirical research, this paper puts forward some strategic suggestions to enhance the competitive advantage of white power industry, which not only provides reference value for investors, but also can guide managers to find out the factors to enhance the enterprise value. Managers can improve these factors to enhance the value of the enterprise.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.6;F832.51;F271

【參考文獻(xiàn)】

中國(guó)期刊全文數(shù)據(jù)庫(kù) 前10條

1 江積海;劉敏;;動(dòng)態(tài)能力重構(gòu)及其與競(jìng)爭(zhēng)優(yōu)勢(shì)關(guān)系實(shí)證研究[J];科研管理;2014年08期

2 胡玉洲;;物流能力、競(jìng)爭(zhēng)優(yōu)勢(shì)與企業(yè)績(jī)效[J];中國(guó)流通經(jīng)濟(jì);2014年02期

3 陳秋霞;;我國(guó)無(wú)形資產(chǎn)對(duì)企業(yè)價(jià)值貢獻(xiàn)的研究——基于服裝上市公司[J];會(huì)計(jì)之友;2013年27期

4 孫萬(wàn)欣;陳金龍;;內(nèi)部治理機(jī)制與績(jī)效相關(guān)性——基于傳播與文化產(chǎn)業(yè)上市公司的實(shí)證研究[J];宏觀經(jīng)濟(jì)研究;2013年02期

5 白如彬;周國(guó)華;;企業(yè)組織速度競(jìng)爭(zhēng)優(yōu)勢(shì)影響因素探析[J];商業(yè)時(shí)代;2012年31期

6 康亞;;民營(yíng)企業(yè)R&D支出與企業(yè)價(jià)值關(guān)系實(shí)證研究——基于中小板和創(chuàng)業(yè)板市場(chǎng)數(shù)據(jù)[J];價(jià)值工程;2012年01期

7 周婉怡;王珍義;蘇麗;;R&D投入與中小高新技術(shù)公司價(jià)值的相關(guān)性分析[J];財(cái)會(huì)月刊;2011年27期

8 董保寶;葛寶山;王侃;;資源整合過(guò)程、動(dòng)態(tài)能力與競(jìng)爭(zhēng)優(yōu)勢(shì):機(jī)理與路徑[J];管理世界;2011年03期

9 陳修德;彭玉蓮;盧春源;;中國(guó)上市公司技術(shù)創(chuàng)新與企業(yè)價(jià)值關(guān)系的實(shí)證研究[J];科學(xué)學(xué)研究;2011年01期

10 陳祖英;劉銀國(guó);朱龍;;公司治理與企業(yè)價(jià)值的相關(guān)性研究[J];技術(shù)經(jīng)濟(jì);2010年03期

中國(guó)博士學(xué)位論文全文數(shù)據(jù)庫(kù) 前1條

1 陳耀;企業(yè)戰(zhàn)略聯(lián)盟持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)研究[D];南京理工大學(xué);2003年

中國(guó)碩士學(xué)位論文全文數(shù)據(jù)庫(kù) 前1條

1 王強(qiáng);企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)持續(xù)期（CAP）預(yù)期值模型[D];吉林大學(xué);2004年

，

本文編號(hào)：1602059