本文關(guān)鍵詞： 格林美 資源回收 新能源汽車 戰(zhàn)略規(guī)劃 三元材料　出處：《西南交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：進(jìn)入21世紀(jì),隨著我國(guó)國(guó)力的不斷增強(qiáng)以及國(guó)民消費(fèi)水平的不斷提高,過(guò)度消耗的能源以及由此而產(chǎn)生的環(huán)境問(wèn)題愈發(fā)引起人們的重視,發(fā)展新能源產(chǎn)業(yè)、推廣節(jié)能環(huán)保理念已經(jīng)成為節(jié)能減排的有效舉措。在國(guó)家積極推進(jìn)產(chǎn)業(yè)轉(zhuǎn)型的背景下,新能源汽車作為汽車產(chǎn)業(yè)的發(fā)展方向,越來(lái)越受到國(guó)家的高度重視和扶持,大力發(fā)展新能源汽車產(chǎn)業(yè)已成為國(guó)家的戰(zhàn)略選擇。作為新能源汽車價(jià)值鏈的關(guān)鍵環(huán)節(jié)和核心部件,動(dòng)力鋰電池具有能量密度高、循環(huán)壽命長(zhǎng)、環(huán)境友好等特點(diǎn),目前已成為絕大部分新能源汽車采用的動(dòng)力來(lái)源。隨著新能源汽車技術(shù)日益成熟、充電基礎(chǔ)設(shè)施逐漸完善及多年示范推廣,新能源汽車的快速發(fā)展以及對(duì)續(xù)航里程的提升將為三元?jiǎng)恿︿囯x子電池帶來(lái)廣闊的市場(chǎng)空間。格林美股份有限公司于2001年12月28日在深圳注冊(cè)成立是中國(guó)開采"城市礦山"資源第一支股票、再生資源行業(yè)和電子廢棄物回收利用行業(yè)的第一支股票。公司經(jīng)過(guò)多年發(fā)展,已形成廢舊電池、材料再造與報(bào)廢汽車回收業(yè)務(wù)領(lǐng)域的回收優(yōu)勢(shì)與核心技術(shù)優(yōu)勢(shì)。本文以戰(zhàn)略管理理論為指導(dǎo),選取資源回收領(lǐng)域中的優(yōu)秀企業(yè)格林美股份有限公司(以下簡(jiǎn)稱"格林美")作為研究對(duì)象,運(yùn)用PEST以及波特五力模型對(duì)格林美的歷史發(fā)展過(guò)程、行業(yè)未來(lái)發(fā)展格局以及目前在行業(yè)中所處的優(yōu)勢(shì)、劣勢(shì)進(jìn)行全面的分析,在基本面分析基礎(chǔ)上運(yùn)用戰(zhàn)略管理模型分析探討格林美未來(lái)的企業(yè)發(fā)展戰(zhàn)略,通過(guò)大矩陣戰(zhàn)略工具對(duì)公司的未來(lái)發(fā)展提出戰(zhàn)略規(guī)劃,得出的結(jié)論是:格林美依靠較強(qiáng)的技術(shù)實(shí)力已經(jīng)在廢舊資源回收領(lǐng)域初步建立了領(lǐng)先優(yōu)勢(shì),公司抓住新能源汽車高速發(fā)展的時(shí)代機(jī)遇,迅速布局動(dòng)力電池材料領(lǐng)域,公司循環(huán)產(chǎn)業(yè)的發(fā)展空間得到了進(jìn)一步的拓展,公司的核心競(jìng)爭(zhēng)力也得到了加強(qiáng)。但是,受制于廢棄資源回收半徑限制以及目前僅依靠廢棄資源回收提煉的三元電池材料僅能滿足公司30%的原材料需求。面對(duì)廢棄資源回收以及新能源汽車廣闊的發(fā)展空間,公司未來(lái)的發(fā)展戰(zhàn)略應(yīng)集中于加強(qiáng)渠道建設(shè)以及進(jìn)一步發(fā)展深加工和收購(gòu)上游礦產(chǎn)資源。
[Abstract]:In 21th century, with the continuous increase of national strength and the level of national consumption, the excessive consumption of energy and the resulting environmental problems have attracted more and more attention, and new energy industry has been developed. Promoting the concept of energy saving and environmental protection has become an effective measure of energy saving and emission reduction. Under the background of the country actively promoting the industrial transformation, new energy vehicles as the development direction of the automobile industry have been paid more and more attention and support by the country. The development of new energy automobile industry has become a strategic choice for the country. As a key link and core component of the new energy vehicle value chain, the power lithium battery has the characteristics of high energy density, long cycle life, and environmental friendliness. At present, it has become the power source for most new energy vehicles. As the technology of new energy vehicles becomes more and more mature, the charging infrastructure is gradually improved and many years of demonstration promotion. The rapid development of new energy vehicles and the improvement of their mileage will open up a vast market for ternary power lithium-ion batteries. Green America Co., Ltd. was incorporated in Shenzhen in December 28th 2001 and is a Chinese mining company. " "the first stock of resources in urban mines," The first stock in renewable resources industry and electronic waste recycling industry. After years of development, the company has formed waste batteries, The advantage and the core technology advantage in the field of material recycling and scrap recovery. This paper is guided by the theory of strategic management. In this paper, Green Mei Co., Ltd., an excellent enterprise in the field of resource recovery, is selected as the research object, and the historical development process of Green Mei is analyzed by using PEST and Porter's five Force Model. The future development pattern of the industry and the advantages and disadvantages in the industry are comprehensively analyzed. On the basis of the fundamental analysis, the strategic management model is used to analyze the future enterprise development strategy of Greene America. The strategic planning for the future development of the company is put forward through the large matrix strategic tools. The conclusion is that Green Mei has initially established a leading advantage in the field of recycling waste and used resources by relying on its strong technical strength. The company seize the opportunity of the rapid development of new energy vehicles, rapidly layout the field of power battery materials, the company's recycling industry development space has been further expanded, the company's core competitiveness has also been strengthened. Limited by the radius of recycling of waste resources, and the ternary battery materials that only depend on recycling and refining of waste resources, the ternary battery materials can only meet the needs of 30% of the raw materials of the company. Faced with the vast development space of waste resources recovery and new energy vehicles, The company's future development strategy should focus on strengthening channel construction and further development of further processing and acquisition of upstream mineral resources.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.471;F426.61;F713.2

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