本文關(guān)鍵詞： 經(jīng)濟(jì)新常態(tài) 業(yè)務(wù)轉(zhuǎn)型升級 電力二次設(shè)備　出處：《南京大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,國內(nèi)經(jīng)濟(jì)的快速發(fā)展引發(fā)了電力行業(yè)需求的持續(xù)增長,促進(jìn)了電網(wǎng)的大規(guī)模建設(shè)。與此同時(shí),國家將特高壓、智能電網(wǎng)等基礎(chǔ)設(shè)施建設(shè)提上日程,加快了新一代智能變電站、智能電表等高科技創(chuàng)新進(jìn)程。由于霧霾等環(huán)境事件頻頻出現(xiàn),國家出臺(tái)了多項(xiàng)政策法規(guī)鼓勵(lì)并扶持可再生的新能源發(fā)展,光伏、風(fēng)電產(chǎn)業(yè)形勢大好。這些都為電力二次設(shè)備行業(yè)帶來了良好機(jī)遇。同時(shí),云計(jì)算、物聯(lián)網(wǎng)、大數(shù)據(jù)等先進(jìn)技術(shù)不斷顛覆產(chǎn)業(yè)現(xiàn)狀,國家電網(wǎng)公司對設(shè)備生產(chǎn)商進(jìn)行集中招標(biāo),電力行業(yè)投資進(jìn)行結(jié)構(gòu)改革,國內(nèi)外競爭對手之間形勢日趨激烈,產(chǎn)品價(jià)格、質(zhì)量、技術(shù)含量和服務(wù)受到越來越多的關(guān)注,這些復(fù)雜的嚴(yán)峻形勢,無疑給身處電力二次設(shè)備行業(yè)的企業(yè)帶來了巨大挑戰(zhàn)。NRJB作為電力二次設(shè)備行業(yè)的重點(diǎn)高科技企業(yè),多年來不斷技術(shù)創(chuàng)新,技術(shù)超越,現(xiàn)已形成一系列的繼電保護(hù)和控制體系。許多技術(shù)已達(dá)到國際一流水平和國際先進(jìn)水平,成功地奠定了 NRJB成為該行業(yè)繼電保護(hù)分領(lǐng)域領(lǐng)導(dǎo)者的基礎(chǔ)。面對日益激烈的競爭態(tài)勢,獲得持續(xù)競爭優(yōu)勢,成為企業(yè)更加關(guān)注的問題。本文以NRJB為例,綜合運(yùn)用戰(zhàn)略管理理論、變革管理等理論,探討了企業(yè)在經(jīng)濟(jì)新常態(tài)下的業(yè)務(wù)轉(zhuǎn)型升級。企業(yè)如何隨需而變,通過對戰(zhàn)略進(jìn)行再思考,及時(shí)調(diào)整核心業(yè)務(wù)、市場架構(gòu)等,實(shí)現(xiàn)持續(xù)成長甚至是跨越式發(fā)展。首先采用PEST分析法,對經(jīng)濟(jì)新常態(tài)背景下,企業(yè)面臨的政治、經(jīng)濟(jì)、技術(shù)、文化等宏觀環(huán)境進(jìn)行了分析,并利用五力模型系統(tǒng)分析了電力二次設(shè)備行業(yè)的競爭結(jié)構(gòu),接下來對NRJB的內(nèi)部資源和能力進(jìn)行了詳細(xì)地梳理,然后通過運(yùn)用SWOT法概括總結(jié)了 NRJB公司的優(yōu)勢、劣勢、機(jī)會(huì)及威脅。最后以業(yè)務(wù)轉(zhuǎn)型相關(guān)理論為基礎(chǔ),具體分析了 NRJB業(yè)務(wù)轉(zhuǎn)型升級的必要性和可行性,有針對性地提出了業(yè)務(wù)系統(tǒng)改造的措施,同時(shí)剖析了業(yè)務(wù)技術(shù)附加值提高和業(yè)務(wù)提升方面的策略。本文旨在根據(jù)NRJB的實(shí)際情況,從理論分析和實(shí)踐指導(dǎo)上擴(kuò)展NRJB在新經(jīng)濟(jì)浪潮和經(jīng)濟(jì)新常態(tài)下,業(yè)務(wù)轉(zhuǎn)型升級的整體思路。通過思考業(yè)務(wù)轉(zhuǎn)型升級帶給NRJB的機(jī)遇,使其在國內(nèi)外市場上獲得持續(xù)的競爭優(yōu)勢。
[Abstract]:In recent years, the rapid development of the domestic economy has caused the continuous growth of the demand of the power industry and promoted the large-scale construction of the power grid. At the same time, the state has put the construction of infrastructure such as ultra-high voltage and smart grid on the agenda. The new generation of intelligent substations, intelligent meters and other high-tech innovation processes have been speeded up. Due to the frequent occurrence of environmental events such as haze, the state has issued a number of policies and regulations to encourage and support the development of renewable new energy, photovoltaic, The wind power industry is in a good situation. These have brought good opportunities to the secondary equipment industry. At the same time, cloud computing, Internet of things, big data and other advanced technologies are constantly subverting the status quo of the industry, and the State Grid Company has launched a centralized tender for equipment manufacturers. With the structural reform of electric power industry investment, the situation between domestic and foreign competitors is becoming increasingly fierce. The price, quality, technical content and service of the products are receiving more and more attention. These complicated and severe situations are becoming more and more serious. Undoubtedly, NRJB has brought great challenges to the enterprises in the secondary equipment industry of electric power. NRJB, as a key high-tech enterprise in the secondary equipment industry of electric power, has been continuously innovating and surpassing in technology for many years. A series of relay protection and control systems have been formed. Many technologies have reached the international first-class level and the international advanced level. NRJB has successfully laid the foundation of becoming the leader of relay protection sub-field in this industry. In the face of the increasingly fierce competition situation, obtaining the sustainable competitive advantage has become a more concerned issue for enterprises. This paper takes NRJB as an example, By using the theories of strategic management and change management, this paper discusses the business transformation and upgrading of enterprises under the new normal state of economy, how the enterprises change according to the demand, and how to rethink the strategy, adjust the core business and market structure in time, etc. In order to achieve sustainable growth and even leap-forward development, this paper analyzes the political, economic, technological, cultural and other macro environments faced by enterprises in the context of the new normal economy by using PEST analysis. Using the five-force model to analyze the competitive structure of the power secondary equipment industry, then the internal resources and capabilities of NRJB are sorted out in detail, and then the advantages and disadvantages of NRJB company are summarized by using the SWOT method. Finally, based on the theory of business transformation, the necessity and feasibility of NRJB business transformation and upgrading are analyzed, and the measures of business system transformation are put forward. At the same time, this paper analyzes the strategies of increasing the added value of business technology and enhancing business services. According to the actual situation of NRJB, this paper aims to expand NRJB in the new economic tide and new normal from the theoretical analysis and practical guidance. The whole idea of business transformation and upgrading. Through thinking about the opportunity that business transformation and upgrade bring to NRJB, we can make it obtain the sustainable competitive advantage in the domestic and foreign market.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.6;F272

【相似文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 黃靜;經(jīng)濟(jì)新常態(tài)下NRJB業(yè)務(wù)轉(zhuǎn)型升級的戰(zhàn)略研究[D];南京大學(xué);2017年

，

本文編號：1504553