本文關鍵詞： 戰(zhàn)略管理 機電設備 戰(zhàn)略實施　出處：《新疆大學》2017年碩士論文　論文類型：學位論文

【摘要】：伴隨著工業(yè)4.0時代的來臨以及信息化程度不斷的提高,傳統(tǒng)中小微公司因為普遍存在資金規(guī)模小,產品技術含量低,管理不完善等原因發(fā)展步履艱難。面對日益激烈的競爭環(huán)境,如何做到保持收入和利潤的增長,已經成為了每個公司迫在眉睫必須考慮的問題,同樣也是戰(zhàn)略研究的重要課題。本論文主要以成都錦澤機電設備公司為研究對象。首先,采取文獻研究法、實證研究等方法針對該公司的發(fā)展進行研究,具體是基于理論與實踐相互結合的綜合分析方式,用大量文字、數據圖表、相關數學模型等特殊的展現方式,將企業(yè)戰(zhàn)略理論以及分析方法巧妙的運用到成都錦澤機電設備公司的實際戰(zhàn)略管理研究中。其次,根據常用的PEST模型,本文就成都錦澤機電設備公司所處的內外部宏觀環(huán)境分別從政治、經濟、文化和技術等四個方面進行了深度剖析。同時從同行業(yè)角度出發(fā),對機電裝備行業(yè)和該行業(yè)的市場結構進行了詳細的分析研究;本文從行業(yè)環(huán)境方面,采用波特五種競爭力模型進行行業(yè)環(huán)境的詳細評價分析;利用SWOT分析方法,針對成都錦澤機電設備公司經營所具備的優(yōu)勢和劣勢進行綜合分析和整合。最后,基于公司優(yōu)勢和劣勢的分析結果,從公司實際經營情況的各個角度進行均衡分析,找出最適合成都錦澤機電設備公司的發(fā)展戰(zhàn)略方案。通過研究最終選定增長型戰(zhàn)略,通過專業(yè)化運營、一體化、以及產品滲透等戰(zhàn)略的實施,結合在內部管理、人力資源、品牌建設等方面的調整,達到加快業(yè)務擴張和市場占有率的提升,立足產品質量和服務的提升達到提高公司知名度和品牌實力的目的,實現公司效益最大化,實現公司的可持續(xù)發(fā)展。通過本文的研究,新制定的發(fā)展戰(zhàn)略更加適合成都錦澤機電設備公司尋求壯大規(guī)模的訴求和加強企業(yè)核心競爭力的目標,以便符合我國當今經濟形勢的要求,也能夠有效的引導公司未來的發(fā)展方向,并對該戰(zhàn)略的具體實施過程進行優(yōu)劣的保障。
[Abstract]:With the arrival of the industry 4.0 era and the continuous improvement of the degree of information, the traditional small and medium-sized micro-companies because of the widespread existence of small scale of funds, low product technology content. In the face of increasingly fierce competition environment, how to maintain the growth of revenue and profits has become an urgent problem that every company must consider. This paper mainly takes Chengdu Jinze Electromechanical equipment Company as the research object. First of all, the methods of literature research and empirical research are adopted to study the development of the company. It is based on the combination of theory and practice of comprehensive analysis, with a large number of words, data charts, relevant mathematical models and other special presentation. The enterprise strategy theory and analysis methods are skillfully applied to the actual strategic management research of Chengdu Jinze Electromechanical equipment Co., Ltd. Secondly, according to the commonly used PEST model. In this paper, the internal and external macro environment of Chengdu Jinze Electromechanical equipment Company is analyzed from four aspects of politics, economy, culture and technology respectively. At the same time, it starts from the same industry angle. The market structure of electromechanical equipment industry and its market structure are analyzed and studied in detail. From the aspect of industry environment, this paper adopts Porter's five competitiveness models to analyze the industry environment in detail. Using SWOT analysis method, this paper analyzes and integrates the advantages and disadvantages of Chengdu Jinze Electromechanical equipment Co., Ltd. Finally, based on the analysis results of the company's strengths and weaknesses. From the actual operating conditions of the company from each angle of balanced analysis to find out the most suitable for Chengdu Jinze mechanical and electrical equipment company's development strategy. Through the study of the final choice of growth strategy through professional operation integration. And the implementation of product penetration strategy, combined with internal management, human resources, brand building and other aspects of adjustment, to speed up business expansion and market share. Based on the promotion of product quality and service to improve the company's reputation and brand strength, to achieve the maximum of corporate benefits, to achieve sustainable development of the company. Through the study of this paper. The new development strategy is more suitable for Chengdu Jinze Electromechanical equipment Co., Ltd., which seeks to expand the scale and strengthen the core competitiveness of enterprises, in order to meet the requirements of the current economic situation in China. Also can effectively guide the future development direction of the company, and the implementation of the strategy to ensure the merits and demerits.
【學位授予單位】：新疆大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.4;F272

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本文編號：1443874