發(fā)布時間：2018-01-06 13:07

  本文關(guān)鍵詞：SH公司的發(fā)展戰(zhàn)略研究　出處：《昆明理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： SH公司 煤炭企業(yè) 發(fā)展戰(zhàn)略

【摘要】：企業(yè)戰(zhàn)略管理是各國企業(yè)都普遍關(guān)注的問題,因為理想的發(fā)展戰(zhàn)略是企業(yè)實現(xiàn)理想目標(biāo)的基本保障。近些年來,國家對煤炭企業(yè)準(zhǔn)入政策進(jìn)行調(diào)整,推動煤炭行業(yè)進(jìn)行供給側(cè)結(jié)構(gòu)性改革,淘汰落后產(chǎn)能,煤炭企業(yè)已經(jīng)走上轉(zhuǎn)型升級的道路。在這樣的國家政策和經(jīng)濟(jì)環(huán)境下,煤炭企業(yè)更需要關(guān)注自身的發(fā)展戰(zhàn)略。和許多煤炭企業(yè)相似,SH公司戰(zhàn)略管理存在問題也比較大,其戰(zhàn)略管理難以適應(yīng)時代的新要求。這不僅嚴(yán)重影響企業(yè)員工工作的積極性,也影響了企業(yè)經(jīng)營效率的提升,因此對SH公司戰(zhàn)略管理問題的研究就具有緊迫性。本文主要研究內(nèi)容如下:第一章分析了與本文相關(guān)的國內(nèi)外研究現(xiàn)狀,并且對國內(nèi)外研究現(xiàn)狀進(jìn)行評述;第二章分析了戰(zhàn)略管理相關(guān)理論(包括:波特競爭戰(zhàn)略、核心競爭力理論、產(chǎn)品生命周期理論),并且分析了戰(zhàn)略管理相關(guān)分析方法(包括:PEST分析法、SWOT分析法、企業(yè)五力模型分析法);第三章介紹了 SH公司發(fā)展歷史和現(xiàn)狀,利用PEST分析工具對SH公司的宏觀環(huán)境進(jìn)行分析、運(yùn)用五力模型對SH公司的行業(yè)環(huán)境進(jìn)行分析,并分析了 SH公司的內(nèi)部的幾種核心能力。第四章在對SH公司內(nèi)外部環(huán)境分析的基礎(chǔ)上,運(yùn)用SWOT分析方法SH公司優(yōu)勢、劣勢以及內(nèi)外部機(jī)會和威脅進(jìn)行了分析,據(jù)此提出適合SH公司的發(fā)展戰(zhàn)略,進(jìn)而明確企業(yè)的分階段戰(zhàn)略目標(biāo)和重點。在此基礎(chǔ)上提出了保障SH公司戰(zhàn)略實施的措施。第五章對全文進(jìn)行總結(jié)。經(jīng)過研究本文提出基于核心競爭力的業(yè)務(wù)拓展發(fā)展戰(zhàn)略,具體為:抓住宏觀政策機(jī)會,順應(yīng)行業(yè)發(fā)展趨勢,利用SH公司核心技術(shù)優(yōu)勢,在保有當(dāng)前煤炭業(yè)務(wù)市場的情況下,增加現(xiàn)有業(yè)務(wù)單元,擴(kuò)展產(chǎn)品業(yè)務(wù)市場,增加公司產(chǎn)品的應(yīng)用領(lǐng)域。本文提出的這些措施是對煤炭企業(yè)管理理論的有益探索,不僅可以為煤炭企業(yè)戰(zhàn)略管理優(yōu)化提供理論依據(jù),而且有助于煤炭企業(yè)保持長久不衰的競爭力。
[Abstract]:Enterprise strategic management is a common concern of enterprises all over the world, because the ideal development strategy is the basic guarantee for enterprises to achieve their ideal goals. In recent years, the country has adjusted the access policy of coal enterprises. To promote supply-side structural reform of the coal industry, eliminate backward production capacity, coal enterprises have embarked on the road of transformation and upgrading. In such a national policy and economic environment. Coal enterprises need to pay more attention to their own development strategy. Similar to many coal enterprises, the strategic management of SH companies also has more problems. Its strategic management is difficult to adapt to the new requirements of the times, which not only seriously affect the enthusiasm of the employees, but also affect the efficiency of the enterprise management. Therefore, it is urgent to study the strategic management of SH Company. The main contents of this paper are as follows: the first chapter analyzes the domestic and foreign research situation related to this article, and reviews the domestic and foreign research status quo; The second chapter analyzes the related theories of strategic management (including Porter's competitive strategy, core competence theory, product life cycle theory), and analyzes the relevant analysis methods of strategic management (including the analysis of "1: PEST"). SWOT analysis, enterprise five-force model analysis; The third chapter introduces the development history and current situation of SH Company, using PEST analysis tools to analyze the macro environment of SH Company, and using the five-force model to analyze the industry environment of SH Company. In chapter 4th, based on the analysis of the internal and external environment of SH Company, the author uses the SWOT analysis method to analyze the advantages of SH Company. The disadvantages as well as internal and external opportunities and threats are analyzed, and the development strategy suitable for SH company is put forward. On the basis of this, the measures to ensure the implementation of SH company's strategy are put forward. Chapter 5th summarizes the full text. After studying, this paper puts forward the business extension based on core competence. Development strategy. Specifically: seize the macro policy opportunities, conform to the industry development trend, using SH company core technology advantages, while retaining the current coal business market, increase the existing business units, expand the product business market. These measures proposed in this paper are beneficial exploration to the theory of coal enterprise management, and not only can provide the theoretical basis for the optimization of strategic management of coal enterprises. And help coal enterprises to maintain long-lasting competitiveness.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.6;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李昊e，

本文編號：1387981