本文首先對知識產(chǎn)權(quán)估值理論的實踐意義進(jìn)行了簡要的介紹。在實踐中,尤其是商務(wù)實踐中,知識產(chǎn)權(quán)的估值是一件非常重要且意義重大的工具。對于企業(yè)來說,知識產(chǎn)權(quán)的估值不僅僅是企業(yè)財務(wù)管理,應(yīng)對市場的外在需求,同時也是企業(yè)內(nèi)部管理控制的,了解自身運行狀況的內(nèi)在需求。本文對知識產(chǎn)權(quán)定價理論進(jìn)行了一個系統(tǒng)的闡述。在現(xiàn)有的文獻(xiàn)中,比較詳細(xì)地對各種方法有一個完整的分類,即首先區(qū)分宏觀與微觀方法的不同,其次是定性與定量方法的區(qū)別,最后對各種定量方法,如市場法,現(xiàn)金流折現(xiàn)法等傳統(tǒng)方法,又如實物期權(quán)法等前沿方法,加以詳細(xì)展開。本文試圖通過對三個知識產(chǎn)權(quán)定價案例的深入分析,能夠?qū)υ谖墨I(xiàn)綜述部分出現(xiàn)的現(xiàn)有的知識產(chǎn)權(quán)定價理論有一個深入的理解。文章在回顧這些理論方法的基礎(chǔ)之上,選取了專利權(quán),軟件著作權(quán),品牌三種最為重要,也是在實踐中操作得最為多見的知識產(chǎn)權(quán)。同時,案例的選取也盡可能注意到案例的代表性,選取的公司案例來自歐洲,美國和中國三個世界上非常有影響力的市場。本文在案例分析中,分別對這三個案例試用各種估值合適的估值方法進(jìn)行估值分析。如果發(fā)現(xiàn)有一些估值方法不適合該案例,比如對于品牌估值,成本法并不常見,則給出其原因。... 

【文章來源】：復(fù)旦大學(xué)上海市 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：68 頁

【學(xué)位級別】：碩士

【文章目錄】：
Table of Content
Table of Figures
摘要
Abstract
Chapter 1: Introduction
Chapter 2: Literature Review
    2.1 Macroeconomic valuation methods
    2.2 Microeconomic valuation methods
        2.2.1 PRISM approach
        2.2.2 Cost approach
        2.2.3 Market approach
        2.2.4 Income approach
        2.2.5 Real option approach
Chapter 3: Case Selection and Methodology
Chapter 4: Hogan Case
    4.1 Case background
        4.1.1 Company overview
        4.1.2 Brand Tod's and Hogan
        4.1.3 Financial results of Hogan
    4.2 Valuation
        4.2.1 PRISM approach
        4.2.2 Cost approach
        4.2.3 Market approach
        4.2.4 Competitive advantage approach
        4.2.5 Relief from royalty
        4.2.6 DCF approach
        4.2.7 Real option approach
    4.3 Comparison between approaches
Chapter 5: The9 Case
    5.1 Case background
        5.1.1 Company overview
        5.1.2 License agreement
        5.1.3 Financial results
    5.2 Valuation
        5.2.1 PRISM approach
        5.2.2 Cost approach
        5.2.3 Market approach
        5.2.4 Competitive advantage approach
        5.2.5 Relief from royalty
        5.2.6 Discount cash flow
        5.2.7 Real option approach
    5.3 Comparison between methods
Chapter 6: Affymax Case
    6.1 Case background
        6.1.1 Company overview
        6.1.2 Hematide background
        6.1.3 Financial result of Affymax
    6.2 Valuation
        6.2.1 PRISM approach
        6.2.2 Cost approach
        6.2.3 Market approach
        6.2.4 Income approach
        6.2.5 Real option approach
    6.3 Comparison between approaches
Chapter 7: Horizontal Comparison and Valuation Model Suggestion
    7.1 Horizontal comparison
        7.1.1 PRISM approach
        7.1.2 Cost approach
        7.1.3 Market approach
        7.1.4 Income approach
        7.1.5 Real option approach
        7.1.6 Average
    7.2 Valuation Model and Procedure
Chapter 8: Problems and Further Improvement
Reference
致謝



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