【摘要】：隨著科技的發(fā)展，，為了更好保護(hù)知識(shí)產(chǎn)權(quán)人的利益，知識(shí)產(chǎn)權(quán)制度應(yīng)運(yùn)而生并不斷完善。我國在加入WTO后對(duì)知識(shí)產(chǎn)權(quán)的保護(hù)已得到廣泛的關(guān)注與重視，有關(guān)知識(shí)產(chǎn)權(quán)保護(hù)的報(bào)道亦成為國內(nèi)紙媒的關(guān)注點(diǎn)。研究我國知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道，有利于對(duì)其進(jìn)行改進(jìn)，更好地發(fā)揮知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道的傳播知識(shí)功能、解釋教育功能、以及輿論引導(dǎo)功能。 本文以《人民日?qǐng)?bào)》、《中國科學(xué)報(bào)》和《中國知識(shí)產(chǎn)權(quán)報(bào)》三種不同定位、并具代表性的報(bào)紙為研究對(duì)象，抽取2008年至2012年報(bào)道樣本，從報(bào)道總量、報(bào)道對(duì)象、消息來源、報(bào)道體裁、報(bào)道傾向等方面分析知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道的內(nèi)容特點(diǎn)：報(bào)道主題重視輿論引導(dǎo)，報(bào)道題材廣泛多樣，對(duì)重大事件進(jìn)行不缺位的報(bào)道等。 知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道發(fā)展迅猛,經(jīng)歷了市場經(jīng)濟(jì)下誕生期，加入WTO后的發(fā)展期，戰(zhàn)略綱要實(shí)施的興盛期三個(gè)階段。第一階段，中國剛由計(jì)劃經(jīng)濟(jì)進(jìn)入市場經(jīng)濟(jì)，報(bào)道量少，多報(bào)道國家政策法規(guī)；第二階段的報(bào)道形式單一，大部分圍繞加入WTO后我國經(jīng)濟(jì)及企業(yè)宏觀發(fā)展探析；第三階段的報(bào)道開始呈現(xiàn)多元化，報(bào)道形式多樣，深度報(bào)道增加。 多年新聞報(bào)道的經(jīng)驗(yàn)的積累，使得中國報(bào)紙媒體采寫者在知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道上對(duì)此類報(bào)道漸漸形成一套符合中國國情的獨(dú)有的報(bào)道技法。1、采訪上深入打假第一現(xiàn)場，爭取獲得最多、最全面的訊息，進(jìn)而寫出引人入勝的報(bào)道；2、在專業(yè)性強(qiáng)的知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道時(shí)，對(duì)當(dāng)事人、專家、業(yè)內(nèi)人士等進(jìn)行全面的采訪，并整合多家之言；3、利用人物訪談的形式來解讀知識(shí)產(chǎn)權(quán)專業(yè)知識(shí)和信息，對(duì)話采訪專家，精煉引用符合主題的內(nèi)容；4、報(bào)道的表達(dá)上準(zhǔn)確，敘述上直觀具體，抒情少；5、報(bào)道語言冷靜，不斷更新；6、報(bào)道方式靈活，多用客觀數(shù)據(jù)、組合報(bào)道方式、圖表、漫畫，不僅做到完整地呈現(xiàn)信息，也增加了報(bào)道的趣味性、準(zhǔn)確性。 中國知識(shí)產(chǎn)權(quán)保護(hù)報(bào)道雖取得了一些進(jìn)步，但還存在著不少不足：重視程度偏低，公眾互動(dòng)性弱；宣傳痕跡濃重，深度報(bào)道匱乏；普及性和專業(yè)性報(bào)道的矛盾。今后應(yīng)該以下幾方面改進(jìn)：加強(qiáng)與讀者的良性互動(dòng)，調(diào)和新聞與宣傳的關(guān)系；提升記者專業(yè)素養(yǎng)，加強(qiáng)策劃與日常報(bào)道；加強(qiáng)新媒體的使用，創(chuàng)建知識(shí)產(chǎn)權(quán)文化。
[Abstract]:With the development of science and technology, in order to better protect the interests of intellectual property owners, the intellectual property system emerges as the times require and continues to improve. After China's entry into WTO, the protection of intellectual property rights has been paid more and more attention, and the report on intellectual property protection has become the focus of domestic paper media. The study of intellectual property protection report in China is helpful to improve it and give full play to the function of disseminating knowledge, explaining and educating the report of intellectual property protection, as well as the function of guiding public opinion. This paper takes the three different orientations of People's Daily, China Science News and China intellectual property News as the research objects, and takes the report samples from 2008 to 2012, from the total amount of reports, the object of report and the source of the report. This paper analyzes the content characteristics of intellectual property protection reports from the aspects of reporting genre and reporting tendency: the theme of the report attaches importance to the guidance of public opinion, the subject matter of the report is extensive and diverse, and there is no shortage of reports on major events. With the rapid development of intellectual property protection reports, it has gone through three stages: the birth period under the market economy, the development period after China's entry into WTO, and the prosperous period of the implementation of the strategic outline. In the first stage, China has just entered the market economy from a planned economy, with less reports and more reports on national policies and regulations. In the second stage, the reporting form is single, most of which revolve around the macro development of China's economy and enterprises after China's entry into WTO. In the third stage, the reports began to show diversification, the forms of reports were diverse, and the in-depth reports increased. With the accumulation of experience in news reports for many years, Chinese newspaper media writers have gradually formed a set of unique reporting techniques in line with China's national conditions in intellectual property protection reports. 1, in-depth anti-counterfeiting at the first scene in interviews. Strive to get the most, the most comprehensive information, and then write fascinating reports; 2, in the professional intellectual property protection report, to the parties, experts, industry insiders and other comprehensive interviews, and the integration of a number of opinions; 3. Using the form of character interview to interpret intellectual property professional knowledge and information, dialogue and interview experts, refine the content in line with the theme. 4, the expression of the report is accurate, the narration is intuitionistic and concrete, and the lyricism is less. 5, the reporting language is calm and constantly updated; 6. the reporting mode is flexible, and the objective data, combined reporting methods, charts and comics are used more often, which not only presents the information completely, but also increases the interest and accuracy of the report. Although some progress has been made in the report on intellectual property protection in China, there are still many shortcomings: low attention and weak public interaction; heavy propaganda marks and lack of in-depth reports; and the contradiction between popular and professional reports. In the future, the following aspects should be improved: strengthening the benign interaction with readers, reconciling the relationship between news and propaganda; improving the professional literacy of journalists, strengthening planning and daily reporting; strengthening the use of new media and creating intellectual property culture.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G212

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本文編號(hào)：2493969