【摘要】：自改革開放以來(lái),隨著中國(guó)經(jīng)濟(jì)的高速發(fā)展,中國(guó)的工業(yè)技術(shù)也隨著外企的引進(jìn),在不斷的學(xué)習(xí)積累并迅速的成長(zhǎng)著,汽車工業(yè)也隨著世界幾大知名車企與國(guó)有資產(chǎn)的合作而逐漸得到發(fā)展。目前,我國(guó)汽車的年產(chǎn)量和年銷售量都位居世界前列。與汽車工業(yè)持續(xù)、快速、穩(wěn)健發(fā)展不相適應(yīng)的是,具有我國(guó)獨(dú)立自主知識(shí)產(chǎn)權(quán)且完全獨(dú)立自主研發(fā)的車型卻是很少問(wèn)世。造成這一現(xiàn)象的根源還是國(guó)內(nèi)的汽車企業(yè)沒(méi)有真正掌握汽車工業(yè)的核心技術(shù)。汽車的核心技術(shù)研究需要長(zhǎng)期驗(yàn)證與積累,國(guó)外知名品牌汽車都是經(jīng)過(guò)了上百年的技術(shù)沉淀,短期內(nèi)期望汽車工業(yè)的核心技術(shù)有飛躍性的發(fā)展不太現(xiàn)實(shí)。汽車設(shè)計(jì)是汽車產(chǎn)業(yè)的首要環(huán)節(jié),是整個(gè)產(chǎn)業(yè)的核心部分,而造型設(shè)計(jì)工作又是汽車設(shè)計(jì)的首要環(huán)節(jié)。與車身工程設(shè)計(jì)不同,在汽車造型設(shè)計(jì)的過(guò)程中,造型部門都應(yīng)在產(chǎn)品策劃工作中提前與工程的整車定義部門共同定制產(chǎn)品的類別、屬性、市場(chǎng)定位和戰(zhàn)略目標(biāo)。但在汽車工業(yè)發(fā)展中起著重要影響因素的造型設(shè)計(jì)卻是隨著時(shí)代潮流地發(fā)展而不斷變化的。世界著名汽車設(shè)計(jì)師喬治·亞羅曾指出"中國(guó)的汽車設(shè)計(jì)缺少中國(guó)元素",他的話戳中了中國(guó)汽車造型設(shè)計(jì)的要害�？梢�,中國(guó)的汽車造型設(shè)計(jì)正面臨著因國(guó)內(nèi)汽車行業(yè)發(fā)展過(guò)快所帶來(lái)造型設(shè)計(jì)的浮躁,和設(shè)計(jì)師在進(jìn)行造型設(shè)計(jì)過(guò)程中缺乏行之有效的、能夠發(fā)揮設(shè)計(jì)師創(chuàng)造力的設(shè)計(jì)方法這一要害。目前國(guó)外一些成熟的汽車企業(yè)都已經(jīng)形成了具有自己特色的造型風(fēng)格,且每個(gè)品牌的汽車都或多或少的體現(xiàn)出其所處國(guó)家或區(qū)域的文化特色。而由于我國(guó)汽車產(chǎn)業(yè)發(fā)展時(shí)間相對(duì)較短,絕大對(duì)數(shù)的自主品牌車企在進(jìn)行造型設(shè)計(jì)時(shí),基本上都會(huì)出現(xiàn)抄襲、跟風(fēng)或者委托設(shè)計(jì)的情況。這樣很難形成自己特有的品牌形象,更難形成具有中華名族特色的造型風(fēng)格。隨著我國(guó)汽車市場(chǎng)和產(chǎn)業(yè)的不斷發(fā)展,不斷進(jìn)步的科技、工藝與各個(gè)車企不斷趨同的汽車制造技術(shù)水平,使消費(fèi)者越來(lái)越注重汽車的造型設(shè)計(jì)。日趨飽和的中國(guó)市場(chǎng)和逐漸成熟的消費(fèi)者心理,讓越來(lái)越多的國(guó)內(nèi)車企意識(shí)到設(shè)計(jì)出符合國(guó)人審美,且具有自己品牌特色的汽車造型的重要性。本文以安徽江淮汽車集團(tuán)股份有限公司的熱銷車型瑞風(fēng)S3為研究對(duì)象,通過(guò)對(duì)瑞風(fēng)S3第二代產(chǎn)品和第三代產(chǎn)品的設(shè)計(jì)演變的研究,分析國(guó)有自主品牌,江淮汽車的品牌造型特色的建立過(guò)程,探索造型設(shè)計(jì)過(guò)程中所體現(xiàn)出來(lái)的設(shè)計(jì)原理與方法。希望可以通過(guò)對(duì)這一案例車型的研究,給正在從事汽車造型設(shè)計(jì)或準(zhǔn)備從事汽車造型設(shè)計(jì)的人們提供一些借鑒、啟示和幫助。
[Abstract]:Since the reform and opening up, with the rapid development of China's economy, China's industrial technology has been constantly learning, accumulating and growing rapidly with the introduction of foreign enterprises. With the cooperation between several famous automobile enterprises and state-owned assets, the automobile industry has been gradually developed. At present, the annual output and annual sales of cars in China are in the forefront of the world. What is not suitable for the sustained, rapid and steady development of the automobile industry is that the models with independent intellectual property rights and completely independent research and development in China are rarely developed. The root cause of this phenomenon is that the domestic automobile enterprises do not really master the core technology of the automobile industry. The research on the core technology of automobile needs to be verified and accumulated for a long time. After hundreds of years of technological precipitation, it is not realistic to expect the rapid development of the core technology of the automobile industry in the short term. Automobile design is the first link of automobile industry and the core part of the whole industry, and modeling design is the first link of automobile design. Different from the body engineering design, in the process of automobile modeling design, the modeling department should customize the product category, attribute, market positioning and strategic goal with the whole vehicle definition department of the project in advance in the product planning work. However, the modeling design, which plays an important role in the development of automobile industry, is constantly changing with the development of the times. George Arrow, a world-famous car designer, once pointed out that "China's car design lacks Chinese elements," and his remarks hit the key point of Chinese car modeling design. It can be seen that the automobile modeling design in China is facing the impetuous design caused by the rapid development of the domestic automobile industry, and the lack of effective designers in the process of modeling design. The key point of being able to give full play to the creative design method of designers. At present, some mature foreign automobile enterprises have formed their own unique modeling style, and each brand of the car more or less reflects the cultural characteristics of its country or region. However, due to the relatively short development time of China's automobile industry, most of the independent brand car enterprises in the modeling design, basically will appear plagiarism, follow the trend or commission design. This is difficult to form their own unique brand image, more difficult to form a famous Chinese characteristics of the modeling style. With the continuous development of China's automobile market and industry, continuous progress in science and technology, technology and various automobile enterprises continue to converge with the level of automobile manufacturing technology, so that consumers pay more and more attention to automobile modeling design. The increasingly saturated Chinese market and gradually mature consumer psychology make more and more domestic car enterprises realize the importance of designing automobile modeling which conforms to the Chinese aesthetic and has its own brand characteristics. This paper takes Ruifeng S _ 3, a popular model of Anhui Jianghuai Automobile Group Co., Ltd., as the research object, and analyzes the state-owned independent brand through the research on the design and evolution of the second and third generation products of Ruifeng S _ 3. The establishment process of Jianghuai automobile brand modeling characteristics, explore the design principle and method embodied in the modeling design process. It is hoped that through the study of this case model, it can provide some reference, enlightenment and help to people who are engaged in automobile modeling design or are ready to engage in automobile modeling design.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：U462

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