【摘要】：隨著我國市場經(jīng)濟(jì)的快速發(fā)展、現(xiàn)代科技的不斷進(jìn)步以及大眾傳媒的發(fā)達(dá),自然人人格權(quán)開始涉及到更多的財(cái)產(chǎn)利益,被商業(yè)化利用程度也越來越深。于此同時(shí),我國傳統(tǒng)的民法對(duì)自然人人格權(quán)更多的僅是限于精神層面的保護(hù),這對(duì)于被商業(yè)化利用的人格標(biāo)識(shí)而言遭受了前所未有的挑戰(zhàn)。探究我國目前的法律,尚未對(duì)自然人人格標(biāo)識(shí)商業(yè)化利用做出明確的規(guī)定和保護(hù)。因此,本文以此作為研究方向,通過對(duì)人格權(quán)基本理論進(jìn)行研究和考察、人格權(quán)發(fā)展的新趨勢(shì)的介紹以及借鑒大陸法系和英美法系代表性國家的相關(guān)保護(hù)制度,并結(jié)合我國實(shí)際情況,提出了淺析的觀點(diǎn)以完善我國自然人人格標(biāo)識(shí)商業(yè)化利用的保護(hù)。 本文主要從四個(gè)方面的內(nèi)容進(jìn)行架構(gòu)： 第一部分：自然人人格標(biāo)識(shí)商業(yè)化及其意義。首先是針對(duì)自然人人格權(quán)的歷史沿革進(jìn)行介紹；其次詳細(xì)闡述了人格標(biāo)識(shí)商業(yè)化的價(jià)值和分析并提出了自己的思考；最后劃清了人格標(biāo)識(shí)商業(yè)化和其他權(quán)利之間的界限。 第二部分：我國自然人人格標(biāo)識(shí)商業(yè)化保護(hù)存在的問題。最先闡述了我國自然人人格標(biāo)識(shí)商業(yè)化保護(hù)的現(xiàn)狀,分析研究當(dāng)下我國立法和實(shí)踐狀況；其次是根據(jù)我國立法和實(shí)踐中存在問題進(jìn)行闡述和分析,并提出自己的反思。 第三部分：自然人人格標(biāo)識(shí)商業(yè)化保護(hù)的比較法考察。首先是研究大陸法系代表性國家的相關(guān)保護(hù)制度。德國法律調(diào)整和保護(hù)人格標(biāo)識(shí)商業(yè)化利用上采取了統(tǒng)一模式即在同一框架下人格權(quán)利益區(qū)分精神利益和財(cái)產(chǎn)利益,在立法上它采取一般人格權(quán)和具體人格權(quán)相結(jié)合,而在司法實(shí)踐中肯定了對(duì)死者人格權(quán)上財(cái)產(chǎn)利益的繼承；日本的相關(guān)保護(hù)制度為日本創(chuàng)立商品化權(quán)來保護(hù)自然人人格標(biāo)識(shí)商業(yè)化利用；臺(tái)灣的相關(guān)保護(hù)制度是延續(xù)了傳統(tǒng)民法精神損害賠償?shù)哪Ｊ�。其次是研究英美法系國家的相關(guān)保護(hù)制度。美國通過隱私權(quán)和公開權(quán)的雙軌制度來保護(hù)人格標(biāo)識(shí)商業(yè)化；而英國主要是程序立法和用知識(shí)產(chǎn)權(quán)立法手段的形式保護(hù)人格利益,因此英國沒有直接保護(hù)人格標(biāo)識(shí)的法律。在分析各國保護(hù)制度的同時(shí)也提出了自己對(duì)其制度缺陷分析的觀點(diǎn)。 第四部分：我國人格標(biāo)識(shí)商業(yè)化保護(hù)制度之完善。根據(jù)上文的分析,本文從四個(gè)方面提出保護(hù)措施的構(gòu)想：首先是利用不當(dāng)?shù)美贫葘?duì)其進(jìn)行保護(hù)。其次是通過無因管理對(duì)其進(jìn)行保護(hù)。最后是完善死者人格標(biāo)識(shí)商業(yè)化的保護(hù)。在完善對(duì)自然人人格標(biāo)識(shí)商業(yè)化保護(hù)之后,提出了對(duì)其保護(hù)并非是無限制的,并提出限制的方式。
[Abstract]:With the rapid development of China's market economy, the continuous progress of modern science and technology and the development of mass media, the personality rights of natural persons begin to involve more property interests, and are used more and more commercially. At the same time, the traditional civil law of our country is more limited to the protection of the personality rights of natural persons, which is an unprecedented challenge to the commercialized use of personality marks. Probing into the present law of our country, has not made clear stipulation and protection to the commercial use of the personality mark of natural person. Therefore, this article takes this as the research direction, through carries on the research and the inspection to the personality right basic theory, introduces the new tendency of the personality right development and draws lessons from the relevant protection system of the representative countries of the civil law system and the common law system. According to the actual situation of our country, this paper puts forward the viewpoint to perfect the protection of the commercial use of the personality mark of natural person in our country. This paper mainly from four aspects of the structure: the first part: the commercialization of the identity of natural persons and its significance. Firstly, it introduces the history of the personality right of natural person; secondly, it elaborates the value and analysis of the commercialization of personality mark and puts forward its own thinking; finally, it draws a clear line between the commercialization of personality mark and other rights. The second part: the problems existing in the commercial protection of the personality identification of natural persons in China. This paper firstly expounds the current situation of the commercial protection of the personality identification of natural persons in China, analyzes and studies the current legislation and practice of our country; secondly, expounds and analyzes the problems existing in the legislation and practice of our country, and puts forward its own reflection. The third part: a comparative study on the commercial protection of personality identification of natural persons. The first is to study the relevant protection system of the representative countries of civil law system. The German law adjusts and protects the personality mark commercial use has adopted the unified pattern namely under the same frame personality right interest distinguishes the spirit interest and the property interest in the legislation it adopts the general personality right and the concrete personality right to combine together. In the judicial practice, it affirms the inheritance of the property interests on the personality right of the deceased, and the relevant protection system in Japan establishes the commercialization right to protect the commercial use of the personality logo of the natural person. Taiwan's related protection system is a continuation of the traditional civil law spirit damage compensation model. The second is the study of the Anglo-American legal system countries related to the protection system. The United States protects the commercialization of personality identification through the dual system of privacy and public rights, while the United Kingdom mainly protects the interests of personality by means of procedural legislation and intellectual property legislation, so there is no law to protect personality symbols directly in the United Kingdom. At the same time, the author puts forward his own views on the defects of the system. The fourth part: the consummation of the commercial protection system of personality mark in our country. According to the above analysis, this paper puts forward the conception of protection measures from four aspects: firstly, using the unjust enrichment system to protect it. Secondly, it is protected by the management of no cause. Finally, it is to perfect the protection of the commercialization of the decedent's personality logo. After perfecting the commercial protection of the personality mark of natural person, the author puts forward the protection is not unlimited, and puts forward the way of restriction.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D923

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本文編號(hào)：2275191