發(fā)布時(shí)間：2018-09-05 20:07

【摘要】：伴隨著知識(shí)經(jīng)濟(jì)的不斷發(fā)展和經(jīng)濟(jì)全球化的日益深入，知識(shí)產(chǎn)權(quán)與國(guó)際業(yè)務(wù)的關(guān)系日益密切。國(guó)際拓展業(yè)務(wù)日益增長(zhǎng)，并且呈現(xiàn)出越來(lái)越多元的趨勢(shì)，尤其是國(guó)際貿(mào)易中的技術(shù)因素增長(zhǎng)，加之在知識(shí)產(chǎn)權(quán)方面占有充分優(yōu)勢(shì)的發(fā)達(dá)國(guó)家在技術(shù)貿(mào)易中總是把知識(shí)產(chǎn)權(quán)作為非關(guān)稅壁壘，知識(shí)產(chǎn)權(quán)保護(hù)在國(guó)際業(yè)務(wù)拓展中的重要地位日益凸顯。在參照許多以往文獻(xiàn)的研究成果后，本文先將跨國(guó)公司進(jìn)入他國(guó)市場(chǎng)的模式分為出口進(jìn)入模式、投資進(jìn)入模式以及合同進(jìn)入模式，這種分類(lèi)方法涵蓋廣且全面。然后，對(duì)跨國(guó)公司各進(jìn)入模式的影響因素進(jìn)行研究，為本文的實(shí)證分析做理論鋪墊。其次，結(jié)合美國(guó)1995-2012年對(duì)其它29個(gè)東道國(guó)的投資、出口以及合同進(jìn)入模式的面板數(shù)據(jù)，通過(guò)構(gòu)建多元線性回歸模型，實(shí)證分析了東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)分別對(duì)跨國(guó)公司這三種進(jìn)入模式的影響。最后，為了進(jìn)一步探索東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)的變化對(duì)跨國(guó)公司各進(jìn)入模式間選擇概率的影響，本文通過(guò)聚類(lèi)分析法對(duì)跨國(guó)公司每年對(duì)各國(guó)的進(jìn)入模式進(jìn)行歸類(lèi)，再根據(jù)聚類(lèi)所得的兩類(lèi)進(jìn)入模式（因?yàn)槊磕昝绹?guó)對(duì)各國(guó)的合同進(jìn)入模式金額太小，所以在聚類(lèi)分析中只顯示出投資導(dǎo)向和出口導(dǎo)向，合同模式被剔除。），同時(shí)運(yùn)用線性概率模型和雙項(xiàng)選擇模型，實(shí)證分析了東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)對(duì)跨國(guó)公司投資、出口進(jìn)入模式之間選擇概率的影響。 研究結(jié)果表明：（1）東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)力度越大，跨國(guó)公司對(duì)東道國(guó)的總體技術(shù)轉(zhuǎn)移水平就會(huì)越高，即會(huì)增加對(duì)該國(guó)的投資、出口以及合同進(jìn)入；（2）東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)強(qiáng)度對(duì)跨國(guó)公司的投資和出口進(jìn)入模式的影響力度不一樣。當(dāng)其他條件不變時(shí)，相比于出口，東道國(guó)的知識(shí)產(chǎn)權(quán)保護(hù)加強(qiáng)會(huì)引起跨國(guó)公司對(duì)該國(guó)選擇投資進(jìn)入模式的概率大大增加；（3）當(dāng)其他條件不變時(shí)，，東道國(guó)經(jīng)濟(jì)自由度加強(qiáng)、兩國(guó)文化差異的縮小對(duì)投資的吸引作用也都大于對(duì)出口進(jìn)入模式的，這也符合當(dāng)今全球經(jīng)濟(jì)發(fā)展的大趨勢(shì)，跨國(guó)公司的國(guó)際業(yè)務(wù)拓展中跨國(guó)投資越來(lái)越成為主流。
[Abstract]:With the continuous development of knowledge economy and the deepening of economic globalization, the relationship between intellectual property and international business is increasingly close. International expansion is growing day by day, and it is showing a trend of increasing diversity, especially the growth of technological factors in international trade. In addition, developed countries which have full advantage in intellectual property always regard intellectual property as non-tariff barrier in technology trade, and the important position of intellectual property protection in international business development is increasingly prominent. After referring to the research results of many previous literatures, this paper divides the model of multinational corporation into export entry model, investment entry model and contract entry model. This classification method covers a wide range and comprehensive. Then, the paper studies the influencing factors of the entry modes of multinational corporations, and makes theoretical foundation for the empirical analysis of this paper. Secondly, based on the panel data of the investment, export and contract entry patterns of the other 29 host countries from 1995 to 2012, a multivariate linear regression model is constructed. Empirical analysis of the host country intellectual property protection on these three entry models of multinational companies. Finally, in order to further explore the influence of the change of host country intellectual property rights protection on the selection probability of each entry model of multinational corporations, this paper classifies the entry modes of multinational corporations every year by cluster analysis. And then according to the two types of entry model (because the amount of contract entry model is too small every year, only investment orientation and export orientation are shown in the cluster analysis. The contract model is eliminated by.), and the linear probability model and the double choice model are used to analyze the influence of the host country's intellectual property protection on the choice probability between the multinational corporations' investment and the export entry model. The results show that: (1) the stronger the intellectual property protection of the host country, the higher the overall level of technology transfer from MNCs to the host country, that is, increasing the investment, export and contract entry of the host country; (2) the intensity of intellectual property protection of host country has different influence on multinational corporation's investment and export entry mode. When other conditions remain unchanged, the increased protection of intellectual property rights in the host country, as compared to exports, will result in a significant increase in the probability that TNCs will choose an investment entry model for the country; (3) when other conditions remain unchanged, the host country will have greater economic freedom. The narrowing of the cultural differences between the two countries is more attractive to investment than to exports, which is in line with the trend of global economic development. Transnational investment is becoming more and more mainstream in the expansion of international business of multinational corporations.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F204;F276.7

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1 趙晨;東道國(guó)知識(shí)產(chǎn)權(quán)保護(hù)對(duì)跨國(guó)公司進(jìn)入模式選擇的影響研究[D];湖南大學(xué);2014年

本文編號(hào)：2225331