【摘要】：2012年上半年,最引人注目的知識(shí)產(chǎn)權(quán)案件非“王老吉”商標(biāo)許可糾紛案莫屬。該案中,加多寶方在17年的被許可使用期間獨(dú)力打造出了“王老吉”品牌的巨大商譽(yù)。然而,廣藥和加多寶之間的商標(biāo)許可合同突然終止引發(fā)了對(duì)商譽(yù)的爭(zhēng)奪。盡管廣藥集團(tuán)依判決實(shí)現(xiàn)了對(duì)“王老吉”商標(biāo)的完全控制。對(duì)此,做出巨大貢獻(xiàn)的加多寶公司當(dāng)然不服,于是通過宣稱自己對(duì)紅罐涼茶的包裝裝潢享有反不正當(dāng)競(jìng)爭(zhēng)法意義上的權(quán)益以及廣告宣傳來提醒消費(fèi)者兩者之間的替代關(guān)系。此案件糾紛,在法學(xué)界引起了諸多討論,學(xué)者之間也存在著不同觀點(diǎn)。鑒于此問題具有重大社會(huì)意義,本文將在厘清商標(biāo)許可以及商標(biāo)商譽(yù)等問題的基礎(chǔ)上,為在商標(biāo)許可中商譽(yù)的歸屬問題找到出路。 本文是以“王老吉”案引發(fā)的商譽(yù)歸屬問題為導(dǎo)火線。共分為五部分：第一章主要介紹商譽(yù)的含義及其在法學(xué)界的爭(zhēng)論,為下文的研究提供基礎(chǔ),與此同時(shí)介紹引起商譽(yù)歸屬問題的制度背景。第二部分主要介紹商標(biāo)許可中商譽(yù)問題國內(nèi)外的立法現(xiàn)狀的比較研究。通過比較法研究考察國外對(duì)于商譽(yù)的相關(guān)研究加以借鑒。第三部分主要是我國對(duì)商標(biāo)許可中商譽(yù)歸屬問題的現(xiàn)狀以及其法律分析,分別從許可人與被許可人的角度進(jìn)行了分析商譽(yù)歸屬各方存在的合理性與不足。第四部分主要介紹商標(biāo)許可中商譽(yù)歸屬問題的出路,這也是本文的落腳點(diǎn),主要以商標(biāo)許可中商譽(yù)歸屬引發(fā)的思考為契機(jī),從商標(biāo)許可制度下手尋找出商標(biāo)許可合同終止后商譽(yù)歸屬問題的法律出路。
[Abstract]:In the first half of 2012, the most striking intellectual property case was the "Wang Laoji" trademark licensing dispute. In the case, Gadobo built a huge reputation for the Wang Laoji brand during its 17-year licensing period. However, the sudden termination of the trademark licensing contract between Guangdang and Kadobo triggered a scramble for goodwill. Although Guang Yao Group according to the decision to achieve full control of the "Wang Laoji" trademark. Gadobo, which has made a huge contribution to this, of course disagrees, and reminds consumers of the alternative relationship by declaring that they have an anti-unfair competition right and advertising for the packaging and decoration of red pot herbal tea. This case dispute has caused many discussions in the field of law, and there are different views among scholars. In view of the great social significance of this issue, this paper will find a way out for the attribution of goodwill in trademark licensing on the basis of clarifying trademark licensing and trademark goodwill. This article is based on the issue of the attribution of goodwill caused by the case of Wang Laoji. It is divided into five parts: the first chapter mainly introduces the meaning of goodwill and its controversy in the field of law, which provides the basis for the following research, and at the same time introduces the institutional background that causes the problem of the attribution of goodwill. The second part mainly introduces the comparative study on the domestic and foreign legislation of goodwill in trademark licensing. Through the comparative study of foreign research on goodwill for reference. The third part is mainly about the status quo of goodwill attribution in trademark licensing in China and its legal analysis, respectively from the perspective of licensees and licensees to analyze the rationality and shortcomings of the parties to the attribution of goodwill. The fourth part mainly introduces the way out of goodwill attribution in trademark licensing, which is also the foothold of this paper, mainly based on the reflection caused by goodwill attribution in trademark licensing. From the trademark licensing system to find out the trademark licensing contract after the termination of goodwill ownership of the legal way.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D923.43

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 許明月,鄧宏光;論比較廣告的法律規(guī)制[J];法學(xué);2005年10期

2 馮濤;石國慶;馮小龍;;商標(biāo)許可中的價(jià)值創(chuàng)造與權(quán)益分享——兼評(píng)“王老吉”商標(biāo)許可糾紛案[J];中華商標(biāo);2012年08期

3 徐聰穎;;論商譽(yù)與商標(biāo)的法律關(guān)系——兼談商標(biāo)權(quán)的自由轉(zhuǎn)讓問題[J];政法學(xué)刊;2010年01期

4 吳漢東;;知識(shí)產(chǎn)權(quán)的多元屬性及研究范式[J];中國社會(huì)科學(xué);2011年05期

，

本文編號(hào)：2128870