本文選題：網(wǎng)絡(luò)商業(yè)混淆行為 + 反不正當(dāng)競爭法��； 參考：《南京航空航天大學(xué)》2013年碩士論文

【摘要】：隨著網(wǎng)絡(luò)技術(shù)的不斷發(fā)展，網(wǎng)絡(luò)環(huán)境中的不正當(dāng)競爭行為引起人們的普遍關(guān)注，學(xué)界一度展開熱烈討論，形成大量文章。多數(shù)文章主要從立法者角度研究，提出立法上完善的建議，但對法律的實(shí)際操作、法律適用的研究也不可或缺。本文即意在探討在現(xiàn)有法律體制內(nèi)如何應(yīng)對網(wǎng)絡(luò)技術(shù)所帶來的挑戰(zhàn)，規(guī)制諸多新型不正當(dāng)競爭表現(xiàn)，因而并未提到我國法律規(guī)制現(xiàn)狀、缺陷及立法上完善的建議，而是以方法論的視角研究、論證在現(xiàn)有法律體制內(nèi)如何規(guī)制。一些較為典型的網(wǎng)絡(luò)不正當(dāng)競爭表現(xiàn)如網(wǎng)頁、域名、鏈接對各種商業(yè)標(biāo)識的混淆都可歸入到商業(yè)混淆行為之中，因而筆者主要研究網(wǎng)絡(luò)商業(yè)混淆行為。 首先筆者對網(wǎng)絡(luò)商業(yè)混淆行為作了概念上的界定，界定為傳統(tǒng)商業(yè)混淆行為在網(wǎng)絡(luò)環(huán)境中的延伸，并闡述了其商業(yè)標(biāo)識、知名度、混淆后果的構(gòu)成要素，為類型化研究奠定基礎(chǔ)。 其次，通過對美國與德國規(guī)制模式的對比，說明相對于美國前衛(wèi)的知識產(chǎn)權(quán)保護(hù)理念，，德國反不正當(dāng)競爭法中類型化的規(guī)制模式更適合我國需要平衡網(wǎng)絡(luò)經(jīng)濟(jì)發(fā)展與經(jīng)營者利益的國情。 借鑒德國模式，一是在反不正當(dāng)競爭法領(lǐng)域予以規(guī)制，在法域比較上知識產(chǎn)權(quán)法為法定權(quán)利提供靜態(tài)意義的保護(hù)，而反不正當(dāng)競爭法為法益提供動態(tài)保護(hù)，更能適應(yīng)層出不窮、千變?nèi)f化的網(wǎng)絡(luò)混淆新形態(tài)，在微觀層面上，各類網(wǎng)絡(luò)商業(yè)混淆行為也都更適用反不正當(dāng)競爭法。 借鑒德國模式，二是在反不正當(dāng)競爭法領(lǐng)域規(guī)制適用類型化的模型，一方面是對抽象概念的進(jìn)一步演繹，即對一般條款以一定的價值衡量標(biāo)準(zhǔn)具體化；一方面是對具體個案的歸納，即對各類網(wǎng)絡(luò)商業(yè)混淆行為通過抽取其實(shí)質(zhì)性類型特征而歸入商業(yè)混淆行為的歸類研究。
[Abstract]:With the development of network technology, people pay more attention to unfair competition in network environment. Most of the articles mainly study from the angle of legislator, and put forward some suggestions to perfect the legislation, but the study on the application of law is indispensable to the practical operation of the law. The purpose of this paper is to discuss how to deal with the challenges brought by network technology in the existing legal system, and to regulate many new types of unfair competition, thus not mentioning the current situation, defects and legislative suggestions of our country's legal regulation. It is a methodological study to demonstrate how to regulate in the existing legal system. Some typical network unfair competition performance such as web pages, domain names, links to various business identity confusion can be classified into the business confusion behavior, so the author mainly studies the network business confusion behavior. First of all, the author defines the network business confusion behavior, defines it as the extension of the traditional business confusion behavior in the network environment, and expounds the elements of its business identification, popularity and confusion consequences. It lays a foundation for the study of typology. Secondly, through the comparison of the American and German regulatory models, this paper illustrates the intellectual property protection concept relative to the American avant-garde. German anti-unfair competition law in the type of regulation model is more suitable for our country needs to balance the development of network economy and the interests of operators. Using the German model for reference, the first is to regulate in the field of anti-unfair competition law, to provide static meaning protection for legal rights in the comparative law of intellectual property, and to provide dynamic protection for legal interests in anti-unfair competition law, which can adapt to the endlessly emerging. The ever-changing new form of network confusion, on the micro level, all kinds of network business confusion behavior are also more applicable to the anti-unfair competition law. Referring to the German model, the second is the model of the application of the rules in the field of anti-unfair competition law, on the one hand, the further deduction of the abstract concept, that is, the specification of the general terms according to a certain value standard; On the one hand, it summarizes the specific cases, that is, the classification of various types of online business confusion, which is classified as commercial confusion by extracting its substantive type characteristics.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D922.294

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