本文選題：未注冊商標 + 注冊原則��； 參考：《陜西師范大學(xué)》2013年碩士論文

【摘要】：未注冊商標大量存在于現(xiàn)代化市場經(jīng)濟中,不論馳名的未注冊商標還是普通的未注冊商標,它們的存在都具有其合理性和自身的價值,是符合經(jīng)濟發(fā)展規(guī)律的。我國法律采取商標自愿注冊原則,重點保護注冊商標的專用權(quán),同時也允許未注冊商標的存在。未注冊商標和注冊商標一樣發(fā)揮著區(qū)分商品和服務(wù)、標識其來源的功能。然而我國現(xiàn)有法律對未注冊商標的保護卻是非常有限的,尤其是對普通未注冊商標的保護嚴重欠缺。這種現(xiàn)狀不利于維護市場的公正以及消費者的合法利益,也不利于市場經(jīng)濟的健康發(fā)展。本文的研究目的在于通過論證保護未注冊商標的正當性和比較借鑒外國立法及國際條約,以期完善我國保護未注冊商標的法律制度。 本文通過法理論證、案例分析、數(shù)據(jù)統(tǒng)計、比較分析等研究方法,對未注冊商標保護制度進行論述。 第一部分是未注冊商標數(shù)據(jù)統(tǒng)計與典型案例,通過未注冊商標的相關(guān)統(tǒng)計數(shù)據(jù)以及三個具有代表性的典型案例,提出未注冊商標領(lǐng)域存在的問題,引出下文。 第二部分是未注冊商標及其保護制度基本理論,首先介紹了未注冊商標的概念、范圍及其產(chǎn)生原因。其次,對商標權(quán)的本質(zhì)屬性進行法理解析,從商標的功能、本質(zhì)和產(chǎn)生機理進行分析,得出商標權(quán)的私權(quán)屬性,從而論證了未注冊商標也具有實質(zhì)意義上的商標權(quán)。最后分析了法律保護未注冊商標的正當性,明確保護未注冊商標的價值所在。 第三部分是未注冊商標的外國保護制度,分英美法系和大陸法系依次對英國、美國、法國、德國、日本等國家的商標法律制度進行研究,包括各國商標保護的歷史發(fā)展,商標法律制度和基本原則,以及保護未注冊商標的具體規(guī)定。然后比較總結(jié)各國在保護未注冊商標方面的態(tài)度與做法,指出對我國的啟示與借鑒。 第四部分是未注冊商標的國際保護制度,重點研究了《巴黎公約》和TRIPS協(xié)議這兩個在知識產(chǎn)權(quán)方面比較重要的國際條約,分析二者對未注冊商標的規(guī)定及態(tài)度,論述國際立法在保護未注冊商標方面的基本理念和發(fā)展趨勢。 第五部分是我國未注冊商標保護制度存在的問題及完善,首先對我國商標法律制度的發(fā)展路徑進行梳理,重點介紹我國《商標法》對未注冊商標的態(tài)度、發(fā)展以及相關(guān)具體規(guī)定,然后簡要介紹了《民法通則》、《反不正當競爭法》、《著作權(quán)法》、《專利法》中涉及未注冊商標的相關(guān)規(guī)定。其次,對我國未注冊商標保護制度的現(xiàn)狀尤其是存在的問題進行分析,指出如法律地位不明、實體權(quán)利與救濟措施缺失、保護力度差異過大、行政色彩濃厚等存在的問題。最后,提出完善未注冊商標保護制度的建議,包括堅持注冊原則和雙軌制,明確未注冊商標的法律地位,規(guī)定未注冊商標的具體權(quán)利內(nèi)容和完善對未注冊商標的保護機制。 本文通過分析得出結(jié)論,未注冊商標的權(quán)利人也享有一定范圍的商標權(quán),法律加強對未注冊商標的規(guī)范與保護具有正當性,國外和國際相關(guān)立法也說明了對未注冊商標的保護已成為全球化趨勢。因此,我國現(xiàn)有法律對未注冊商標的薄弱保護現(xiàn)狀應(yīng)得到改變,完善法律對未注冊商標的規(guī)范和保護,應(yīng)從明確未注冊商標的法律地位、賦予未注冊商標權(quán)利人一定范圍的權(quán)利及救濟途徑等方面進行完善。
[Abstract]:There is no registered trademark in the modern market economy , whether the unregistered registered trademark is a registered trademark or an ordinary unregistered trademark , and the existence of the registered trademark has its rationality and its own value . It is in accordance with the law of economic development . However , the protection of unregistered trademarks is very limited , especially the protection of unregistered trademarks . The purpose of this paper is to prove the legitimacy of protecting unregistered trademarks and to draw on foreign legislation and international treaties , with a view to improving the legal system of protecting unregistered trademarks .

This paper discusses the protection system of unregistered trademarks through research methods such as legal reasoning , case analysis , data statistics and comparative analysis .

The first part is not registered trademark data statistics and typical cases , through the unregistered trademark relevant statistical data and three representative typical cases , the issue of the non - registered trademark is raised , and the following is drawn out .

The second part is the basic theory of unregistered trademark and its protection system . Firstly , it introduces the concept , scope and causes of unregistered trademarks . Secondly , it analyzes the essential attribute of trademark right , then analyzes the function , essence and production mechanism of trademark , and obtains the trademark right of trademark right . Finally , it analyzes the legal protection of unregistered trademarks and clearly protects the value of unregistered trademarks .

The third part is the foreign protection system which is not registered trademark , and the law system of the British , American , France , Germany , Japan and other countries are studied in succession , including the historical development of trademark protection , the legal system and the basic principles of trademarks , and the specific provisions for protecting the unregistered trademarks . Then , the attitude and practice of the countries in protecting the unregistered trademarks are compared , and the inspiration and reference for our country are pointed out .

The fourth part is the international protection system which is not registered trademark , and focuses on the international treaties which are important to the intellectual property rights of the Paris Pact and TRIPS Agreement , and analyze the provisions and attitudes of both to the unregistered trademarks and discuss the basic idea and developing trend of international legislation in protecting unregistered trademarks .

The fifth part is the problem and perfection of the protection system of unregistered trademarks in our country . First , the development path of the trademark law system in our country is reviewed . The present situation of unregistered trademark protection system in our country is analyzed , and the suggestion of perfecting the protection system of unregistered trademarks is introduced . Finally , it puts forward some suggestions to improve the protection system of unregistered trademarks , including the adherence to the principle of registration and the dual track system , the specific rights of unregistered trademarks and the perfection of the protection mechanism of unregistered trademarks .

This paper analyzes the conclusion that the right person who is not registered trademark is also entitled to a certain range of trademark rights . The law strengthens the law and protection of unregistered trademarks . It also explains that the protection of unregistered trademarks has become the trend of globalization . Therefore , the current laws of our country have changed the current situation of the weak protection of unregistered trademarks and improve the law ' s regulation and protection of unregistered trademarks .

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D923.43

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