本文選題：圖書館　切入點(diǎn)：圖書館資源　出處：《圖書館建設(shè)》2016年10期

【摘要】：圖書館擁有豐富的圖書典藏,是文化資源的重要聚集中心,為文化創(chuàng)意產(chǎn)品的開發(fā)提供了得天獨(dú)厚的資源優(yōu)勢(shì)。我國(guó)圖書館文創(chuàng)產(chǎn)品開發(fā)推廣還處在萌芽的狀態(tài)。國(guó)家圖書館開設(shè)的"國(guó)圖旺店"是目前國(guó)內(nèi)唯一一個(gè)圖書館官方的文創(chuàng)產(chǎn)品商店。其可以為圖書館館藏和功能加值,有力宣傳圖書館形象,增加館務(wù)基金。文創(chuàng)產(chǎn)品的開發(fā)種類可以有館藏資源復(fù)制品、出版品、衍生紀(jì)念品、體驗(yàn)型產(chǎn)品、文創(chuàng)APP等。圖書館文創(chuàng)產(chǎn)品開發(fā)需注意以下問題:明確文創(chuàng)商品開發(fā)原則;挖掘館藏,結(jié)合圖書館VI(Visual Identity)設(shè)計(jì);知識(shí)產(chǎn)權(quán)問題;多種開發(fā)營(yíng)銷模式相結(jié)合。
[Abstract]:The library has a rich collection of books and is an important gathering center of cultural resources, which provides a unique resource advantage for the development of cultural and creative products.The development and promotion of Chinese library cultural creation products is still in its infancy.Guotuwang Store opened by the National Library is the only official Wenchuang product store in China.It can add value to library collection and function, promote the image of library and increase library fund.The kinds of products can include copies of library resources, publications, derivative souvenirs, experiential products, APP and so on.The following problems should be paid attention to in the product development of library: clarifying the principles of commodity development; excavating library collections, combining with library VI(Visual identity design; intellectual property issues; and combining various development and marketing models.
【作者單位】： 中國(guó)科學(xué)院文獻(xiàn)情報(bào)中心;
【分類號(hào)】：G253;G258.1
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本文編號(hào)：1704377