本文選題：商標(biāo)權(quán)　切入點：姓名權(quán)益　出處：《深圳大學(xué)》2013年碩士論文

【摘要】：高度發(fā)達(dá)的商品經(jīng)濟(jì)在催生姓名標(biāo)識商業(yè)化利用現(xiàn)象的同時也為商標(biāo)權(quán)與姓名權(quán)益之間的沖突埋下伏筆。由于缺乏明確的法律依據(jù)，目前我國有關(guān)部門在處理此類糾紛時存在適用標(biāo)準(zhǔn)不一、處理結(jié)果矛盾等問題。有鑒于此，筆者試圖在我國現(xiàn)行整體性知識產(chǎn)權(quán)法律框架內(nèi)為紛繁復(fù)雜的沖突類型尋求解決途徑，并借著此次《商標(biāo)法》第三次修改的契機(jī)來探討應(yīng)如何完善相關(guān)法條以應(yīng)對糾紛。 本文除引言和結(jié)語外，共分為四個部分。 第一部分就姓名商標(biāo)的產(chǎn)生及商標(biāo)權(quán)與姓名權(quán)益的涵義和權(quán)利屬性進(jìn)行了論述。本文首先介紹了作為沖突導(dǎo)火索的姓名商標(biāo)的產(chǎn)生及其法律依據(jù)。本文認(rèn)為姓名本身作為識別和區(qū)分人的符號，這種屬性決定了它具有可以識別和區(qū)分不同商品和服務(wù)的能力，故可以作為商標(biāo)使用，并可以不經(jīng)過使用直接獲得注冊。其次對商標(biāo)權(quán)和姓名權(quán)益的涵義及權(quán)利屬性進(jìn)行了界定。本文認(rèn)為采“商標(biāo)權(quán)”取代現(xiàn)行法律文件中的“商標(biāo)專用權(quán)”更順應(yīng)了時代的發(fā)展要求。而姓名權(quán)益在新形勢下發(fā)展出了可被商業(yè)化利用的財產(chǎn)屬性，正是這一新型屬性導(dǎo)致了商標(biāo)權(quán)與姓名權(quán)益沖突的發(fā)生。 第二部分對我國《商標(biāo)法》中的在先權(quán)利制度進(jìn)行了深入的解讀，并采用比較研究的方法對“姓名權(quán)益是否屬于在先權(quán)利”這一問題進(jìn)行了詳細(xì)地闡述。本文認(rèn)為姓名權(quán)益在具備“知名性”和“在先性”這兩個條件的前提下，可以援引在先權(quán)利的“審查、異議與撤銷”制度來對抗商標(biāo)權(quán)人的商標(biāo)權(quán)。 第三部分對商標(biāo)權(quán)與姓名權(quán)益沖突的原因、條件、及沖突類型進(jìn)行了深入的研究。本文認(rèn)為，姓名權(quán)益與商標(biāo)權(quán)發(fā)生沖突需具備一定的條件，并指出由于構(gòu)成要素的相似性、經(jīng)濟(jì)利益的驅(qū)動及立法和審查實務(wù)上存在的局限性等原因?qū)е铝藳_突的發(fā)生。 第四部分著重對商標(biāo)權(quán)與姓名權(quán)益的沖突解決路徑進(jìn)行了探究。本文認(rèn)為，我國目前在處理商標(biāo)權(quán)與姓名權(quán)益沖突案例時存在濫用《商標(biāo)法》第十條第八項“有其他不良影響”的情況，對此，本文主張應(yīng)限縮該條款的適用范圍，將僅損害私人利益的沖突案例剔除出該條的適用范圍外。另外還應(yīng)樹立誠實信用原則的宏觀指導(dǎo)地位，明確侵權(quán)的具體樣態(tài)和認(rèn)定標(biāo)準(zhǔn)，只有這樣，才可以平衡和保護(hù)這兩種法益，實現(xiàn)個案正義。
[Abstract]:The highly developed commodity economy has not only given birth to the phenomenon of commercial use of name marks, but also laid the groundwork for the conflict between the trademark rights and the name rights and interests. Due to the lack of a clear legal basis, At present, the relevant departments of our country have different applicable standards in dealing with such disputes, and problems such as contradictions in the results of dealing with such disputes, etc. In view of this, The author tries to find a way to solve the complicated conflict types within the framework of our country's current holistic intellectual property law, and makes use of the opportunity of the third revision of the Trademark Law to discuss how to perfect the relevant laws and regulations to deal with disputes. In addition to the introduction and conclusion, this article is divided into four parts. The first part discusses the origin of name trademark, the meaning and attribute of trademark right and name right. Firstly, this paper introduces the emergence and legal basis of name trademark, which is the cause of conflict. The name itself serves as a symbol for identifying and differentiating people, This attribute determines its ability to identify and distinguish between goods and services, so it can be used as a trademark. And can be registered directly without using. Secondly, the meaning and property of trademark right and name rights and interests are defined. This paper thinks that "trademark right" should be adopted to replace the "trademark exclusive right" in the current legal document. And the rights and interests of names have developed property properties that can be used commercially under the new situation. It is this new attribute that leads to the conflict between trademark rights and name rights. The second part of the "Trademark Law" of our country in the first right system for in-depth interpretation, In this paper, the author makes a detailed exposition on whether the name rights and interests belong to the first right. This paper holds that the name rights and interests are subject to the two conditions of "well-known" and "primacy". The "review, dissent and revocation" system of the prior right can be invoked to counter the trademark right of the trademark owner. The third part makes an in-depth study on the causes, conditions and types of conflicts between trademark rights and name rights. This paper holds that the conflicts between name rights and trademark rights should have certain conditions, and points out that due to the similarity of constituent elements, The driving of economic interests and the limitation of legislation and examination practice lead to the conflict. In the fourth part, the author probes into the ways to resolve the conflict between trademark right and name right. At present, there exists the situation of abuse of the eighth item of Article 10 of the Trademark Law "having other adverse effects" in dealing with the conflicts between trademark rights and name rights and interests in China. In view of this, this paper argues that the scope of application of this clause should be limited. Excluding cases of conflict that only harm private interests from the scope of application of this article. In addition, it is necessary to establish the macro-guiding position of the principle of good faith and to clarify the specific pattern and criteria for the determination of infringement, only in this way, Can balance and protect these two kinds of legal interests, realize case justice.
【學(xué)位授予單位】：深圳大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D923.43

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