本文選題：知識產(chǎn)權(quán)　切入點：知識產(chǎn)權(quán)保險　出處：《遼寧大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著知識經(jīng)濟的飛速發(fā)展，知識產(chǎn)權(quán)，，作為個人或集體對其在科學、技術(shù)、文學領(lǐng)域里創(chuàng)造的精神財富依法享有的專有權(quán)，已成為影響國家和企業(yè)核心競爭力的關(guān)鍵因素。而由于知識產(chǎn)權(quán)是一種無形資產(chǎn)，在法律角度上具備專有性、時間性、地域性的特征，需要通過有效的途徑進行風險的防范和規(guī)避，為知識產(chǎn)權(quán)的價值提供切實的安全保障。知識產(chǎn)權(quán)保險的標的為知識產(chǎn)權(quán)和由此引發(fā)的侵權(quán)責任，保險公司對這部分風險進行承保，可以彌補被保險人對第三人進行損失賠償和支付相應(yīng)的訴訟費用的經(jīng)濟損失，是保護知識產(chǎn)權(quán)的重要經(jīng)濟手段。然而，和國外已普遍應(yīng)用知識產(chǎn)權(quán)保險相比，在我國，知識產(chǎn)權(quán)保險的發(fā)展尚處于起步階段，專業(yè)人才和技術(shù)不足，大多數(shù)人們?nèi)狈χR產(chǎn)權(quán)的保護意識，通過知識產(chǎn)權(quán)保險切實保護知識產(chǎn)權(quán)，降低侵權(quán)風險與損失，仍然需要很長一段時間。 鑒于這一現(xiàn)實，本文探討了我國知識產(chǎn)權(quán)保險險種的設(shè)計理念與方案，針對在我國發(fā)展知識產(chǎn)權(quán)保險的優(yōu)勢，提出具體的營銷方式，旨在分析在知識產(chǎn)權(quán)在國內(nèi)市場的可行性以及推廣前景。文章首先闡述了知識產(chǎn)權(quán)保險的基本概念，對知識產(chǎn)權(quán)保險及其特征與功能做了全面的介紹，并闡明知識產(chǎn)權(quán)保險險種的設(shè)計理念；在此基礎(chǔ)上，分析國內(nèi)市場的需求，研究知識產(chǎn)權(quán)風險識別與可保風險，設(shè)定保費以及賠償限額；分析我國發(fā)展知識產(chǎn)權(quán)保險所具備的優(yōu)勢，并借鑒各國同類產(chǎn)品的發(fā)展經(jīng)驗；最后，著重分析知識產(chǎn)權(quán)保險在我國的推廣方式,設(shè)計了保險產(chǎn)品的產(chǎn)品策略、定價策略、營銷渠道、和促銷策略。 知識產(chǎn)權(quán)保險險種設(shè)計目前尚未得到廣泛的實施，在理論上仍屬于較新的課題，對于這一險種，國內(nèi)保險行業(yè)尚未給予足夠的重視，因此，本文所提出的設(shè)想與觀點是一種可行性的探討，仍然存在許多不足之處，僅作抱磚引玉，希望在今后的實踐中能夠進一步學習我國知識產(chǎn)權(quán)保險的有關(guān)知識。
[Abstract]:With the rapid development of knowledge economy, intellectual property rights, as an individual or collective in the field of science, technology, literature and the creation of spiritual wealth to enjoy the exclusive right, Since intellectual property is an intangible asset, it has the characteristics of proprietary, temporal and regional in the legal perspective, and has become a key factor affecting the core competitiveness of the country and the enterprise, and because intellectual property is an intangible asset, it has the characteristics of proprietary, temporal and regional in the legal perspective. It is necessary to take effective measures to prevent and avoid risks, and to provide effective security for the value of intellectual property. The subject matter of intellectual property insurance is intellectual property and the tort liability arising therefrom. The insurance company underwriting this part of the risk can compensate the insured for the loss compensation to the third party and pay the corresponding litigation expenses. It is an important economic means to protect intellectual property rights. Compared with the general application of intellectual property insurance in foreign countries, the development of intellectual property insurance in China is still in its infancy, with insufficient professional personnel and technology, and most people lack awareness of the protection of intellectual property rights. It still takes a long time to protect intellectual property through intellectual property insurance and reduce the risk of infringement and loss. In view of this reality, this paper discusses the design concept and scheme of intellectual property insurance in China, and puts forward specific marketing methods in view of the advantages of developing intellectual property insurance in China. The purpose of this paper is to analyze the feasibility and promotion prospect of intellectual property in the domestic market. Firstly, this paper expounds the basic concept of intellectual property insurance, and gives a comprehensive introduction to intellectual property insurance and its characteristics and functions. On the basis of analyzing the demand of the domestic market, the paper studies the risk identification and insurable risk of intellectual property, and sets the premium and compensation limit. This paper analyzes the advantages of the development of intellectual property insurance in China, and draws lessons from the development experience of similar products in various countries. Finally, it analyzes the promotion of intellectual property insurance in China, and designs the product strategy and pricing strategy of insurance products. Marketing channel, and promotion strategy. At present, the design of intellectual property insurance has not been widely implemented, and it is still a relatively new subject in theory. The domestic insurance industry has not paid enough attention to this kind of insurance, so, The assumption and viewpoint put forward in this paper is a feasible discussion, and there are still many shortcomings. It is hoped that we can further study the relevant knowledge of intellectual property insurance in our country in the future practice.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F842.681

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本文編號：1645848