本文選題：廣東創(chuàng)電科技有限公司　切入點：LED光電業(yè)務(wù)　出處：《湖南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：LED照明節(jié)能環(huán)保,是目前最有發(fā)展前景的綠色環(huán)保光源。LED照明節(jié)能產(chǎn)業(yè)被列入我國戰(zhàn)略性新興產(chǎn)業(yè),市場規(guī)模大、增長快,競爭激烈。廣東創(chuàng)電科技有限公司是國內(nèi)較早從事電源系統(tǒng)設(shè)備研制和工程服務(wù)的專業(yè)廠家,自2010年開始涉足LED光電業(yè)務(wù)以來,己成功推出了“創(chuàng)電牌”系列LED照明產(chǎn)品。 本文運用戰(zhàn)略管理和競爭戰(zhàn)略的理論和工具,通過對廣東創(chuàng)電科技有限公司開展LED光電業(yè)務(wù)的外部宏觀環(huán)境、行業(yè)競爭結(jié)構(gòu)、主要競爭對手和內(nèi)部資源能力進行分析,在有效識別公司LED光電業(yè)務(wù)外部環(huán)境機會與威脅、內(nèi)部環(huán)境優(yōu)勢與劣勢的前提下,確定公司LED光電業(yè)務(wù)的SO、ST、WO、 WT競爭組合策略。在此基礎(chǔ)上,根據(jù)公司的戰(zhàn)略構(gòu)想、LED光電業(yè)務(wù)的市場定位和基本競爭戰(zhàn)略理論,提出公司LED光電業(yè)務(wù)宜采用集中一點戰(zhàn)略為主的競爭戰(zhàn)略,同時協(xié)同選擇實施成本領(lǐng)先戰(zhàn)略。公司LED光電業(yè)務(wù)集中一點競爭戰(zhàn)略通過快速跟進,瞄準(zhǔn)LED智能照明與大功率LED驅(qū)動電源市場,從公共照明與工程照明市場領(lǐng)域推進；進行集中投入,重點突破LED智能照明系統(tǒng)與大功率LED驅(qū)動電源的核心關(guān)鍵技術(shù)；聚焦于技術(shù)創(chuàng)新與產(chǎn)業(yè)化,專注于行業(yè)標(biāo)準(zhǔn)的訂立與專利保護,實施知識產(chǎn)權(quán)與技術(shù)標(biāo)準(zhǔn)化戰(zhàn)略。 為順利實施LED光電業(yè)務(wù)競爭戰(zhàn)略,公司必須適應(yīng)知識經(jīng)濟發(fā)展趨勢提高管理專業(yè)化水平,發(fā)揮協(xié)同效應(yīng)提升公司的運營效率。同時,公司應(yīng)當(dāng)積極應(yīng)對LED光電業(yè)務(wù)競爭戰(zhàn)略的威脅,以獲得可持續(xù)競爭優(yōu)勢。
[Abstract]:LED lighting energy saving and environmental protection is the most promising green light source. Led lighting energy-saving industry has been listed in our country's strategic emerging industries, market size, rapid growth, Guangdong Chuang Electric Technology Co., Ltd. is an early professional manufacturer engaged in the development and engineering of power system equipment. Since 2010, it has been involved in the LED photoelectricity business, and has successfully launched the "Chuang Teng brand" series LED lighting products. Based on the theory and tools of strategic management and competition strategy, this paper analyzes the external macro environment, industry competition structure, main competitors and internal resource ability of Guangdong Chuangdian Science and Technology Co., Ltd. for developing LED optoelectronic business. On the premise of effectively identifying the external environment opportunities and threats, internal environmental advantages and disadvantages of LED optoelectronic business, the competitive combination strategy of LED optoelectronic business and WT is determined. According to the company's strategic conception, the market orientation and basic competition strategy theory of LED photoelectric business, the paper puts forward that the company should adopt the competitive strategy of focusing on one point strategy. At the same time, we choose and implement cost leading strategy. LED optoelectronic business concentrates on a little competitive strategy. Through quick follow up, we aim at the market of LED intelligent lighting and high power LED driving power supply, and push forward from the field of public lighting and engineering lighting market. Focusing on the key technologies of LED intelligent lighting system and high power LED driving power supply, focusing on technology innovation and industrialization, focusing on the establishment of industry standards and patent protection, Implement the strategy of intellectual property and technology standardization. In order to implement the competition strategy of LED optoelectronic business smoothly, the company must adapt to the development trend of knowledge economy to improve the level of management specialization and bring into play the synergistic effect to improve the operation efficiency of the company. The company should actively deal with the threat of LED optoelectronic business competition strategy in order to obtain a sustainable competitive advantage.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.6

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