本文選題：知名商品　切入點：包裝裝潢　出處：《西南財經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：關(guān)于中國第一品牌的“王老吉”商標(biāo)案雖然已經(jīng)有了結(jié)果,但是發(fā)生在加多寶集團(tuán)和廣藥集團(tuán)的糾紛并沒有結(jié)束,當(dāng)事人雙方的爭議從商標(biāo)權(quán)的歸屬轉(zhuǎn)移到特有包裝裝潢的爭奪,這成為了今年的一個社會熱點。總所周知,商品的包裝裝潢對于經(jīng)營者而言是非常重要的,商品的包裝裝潢是經(jīng)營者用于創(chuàng)造商品形象、推銷商品、開拓市場的一種競爭手段,是經(jīng)營者的財富,是該商品與其他商品相區(qū)別的明顯標(biāo)志,對商品有較大的促進(jìn)銷售的作用。 知名商品包裝裝潢之所以會引起如此之大的爭議,最主要的原因莫過于是其自身的特殊屬性,當(dāng)包裝裝潢符合相應(yīng)的條件時,其是可以受到著作權(quán)法、專利權(quán)法、商標(biāo)權(quán)法和反不正當(dāng)競爭法的保護(hù)的,但是,正是由于其保護(hù)方式的多樣化而保護(hù)的客體又是同一標(biāo)的物,當(dāng)具體糾紛發(fā)生時,各個不同的保護(hù)途徑在保護(hù)的過程中往往會發(fā)生權(quán)力交叉的情況,這些不同形式的知識產(chǎn)權(quán)之間也就會發(fā)生沖突,如何對他們加以協(xié)調(diào)即是解決問題的重點,究竟用何種法律手段可以最及時有效的保護(hù)包裝裝潢,切實的解決爭議仍然是一個難以解決的問題。因此,首先,我們必須對權(quán)利進(jìn)行協(xié)調(diào),而協(xié)調(diào)的前提在于不同知識產(chǎn)權(quán)之間的利益平衡,這種平衡完全集中于包裝裝潢這個載體上,故本文首先完成的是不同知識產(chǎn)權(quán)之間的利益平衡。其次,在平衡各方利益之后,本文提出了對包裝裝潢進(jìn)行全新的定性,只有完成了對包裝裝潢的定性才可以更好的處理與包裝裝潢有關(guān)的爭議,正確、全面的對于對待包裝裝潢。最后,在給包裝裝潢做出最基本的定性以后,包裝裝潢的歸屬即是我們要解決的重要問題,包裝裝潢到底應(yīng)該歸誰所有,這也是會產(chǎn)生爭議的原因,也是解決爭議的出發(fā)點和落腳點。 文章從熱點“王老吉”案出發(fā),以知名商品和包裝裝潢的界定為基點,重點分析了知名商品包裝裝潢的獨(dú)立性,并在此基礎(chǔ)上探討了包裝裝潢的法律性質(zhì)和權(quán)益歸屬,以期在理論上可以給包裝裝潢做出明確的界定,在實踐上可以更好的解決現(xiàn)實中存在的糾紛,并且起到一定的指導(dǎo)司法實踐的作用。
[Abstract]:Although the "Wang Laoji" trademark case concerning the first brand in China has already reached a conclusion, the dispute that took place between the Gadobo Group and the Guang Yao Group has not ended. The dispute between the two parties has shifted from the ownership of trademark rights to the struggle for special packaging and decoration, which has become a social hotspot this year. As is known to all, packaging and decoration of commodities is very important to the operators. Packaging and decoration of a commodity is a competitive means used by a business operator to create a commodity image, sell a commodity, and open up a market. It is the wealth of the operator and a clear symbol of the difference between the commodity and other commodities. To the commodity has the bigger promotion sale function. The most important reason why packaging and decoration of well-known commodities cause such a great controversy is that it has its own special attributes. When packaging and decoration meet the corresponding conditions, it can be subject to copyright law and patent law. The object protected by trademark right law and anti-unfair competition law, however, is the same subject matter because of the diversification of its protection methods, when the specific dispute occurs, In the process of protection, different ways of protection often lead to overlapping of powers and conflicts between these different forms of intellectual property, and how to coordinate them is the key to solve the problem. What kind of legal means can be used to protect packaging and decoration in a timely and effective manner is still a difficult problem to solve effectively. Therefore, first of all, we must coordinate our rights. The premise of coordination lies in the balance of interests among different intellectual property rights, which is completely concentrated on the carrier of packaging and decoration, so the first thing this paper completes is the balance of interests among different intellectual property rights. Secondly, after balancing the interests of all parties, This paper puts forward a new qualitative analysis of packaging decoration. Only by completing the qualitative analysis of packaging decoration can we better handle the disputes related to packaging decoration. Finally, we can treat packaging decoration correctly and comprehensively. After making the most basic qualitative analysis of packaging decoration, the ownership of packaging decoration is the important problem that we need to solve, which is also the reason of the controversy and the starting point and the end point of resolving the dispute. Based on the definition of well-known goods and packaging decoration, this paper analyzes the independence of packaging decoration of well-known commodities, and discusses the legal nature and rights and interests of packaging decoration based on the "Wang Laoji" case. In order to theoretically make a clear definition of packaging decoration, in practice can better solve the existing disputes in reality, and play a role in guiding judicial practice.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D922.294;D923.4

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本文編號：1607467