本文關(guān)鍵詞： 商標(biāo)使用許可 典型案例 權(quán)利沖突 利益分配　出處：《華南理工大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：商標(biāo)使用許可，是指商標(biāo)注冊(cè)人在保留商標(biāo)專(zhuān)有權(quán)的情況下，允許他人在一定期限內(nèi)使用其注冊(cè)商標(biāo)。商標(biāo)使用許可是注冊(cè)商標(biāo)專(zhuān)用權(quán)人發(fā)揮其商標(biāo)效用的一種重要形式。近幾年發(fā)生的一些典型知識(shí)產(chǎn)權(quán)案例，如“娃哈哈”、“王老吉”商標(biāo)使用許可案，反映出我國(guó)《商標(biāo)法》等法律法規(guī)在商標(biāo)使用許可備案制度、協(xié)調(diào)商標(biāo)使用許可權(quán)利沖突以及平衡商標(biāo)使用許可雙方的利益分配等方面，還存在著法律制度設(shè)計(jì)的缺陷，需要不斷加以完善。同時(shí)，也突顯出企業(yè)需要反思自身的商標(biāo)管理策略，不斷提升企業(yè)的商標(biāo)管理和商標(biāo)使用許可管理，才能使商標(biāo)為企業(yè)創(chuàng)造出更大價(jià)值。 本文根據(jù)典型案例所涉及的法律問(wèn)題，在現(xiàn)有理論研究基礎(chǔ)上，根據(jù)自己的思考和研究，運(yùn)用了文獻(xiàn)研究法、個(gè)案研究法、比較分析法、實(shí)證分析法等研究方法，提出了完善我國(guó)商標(biāo)使用許可備案制度、協(xié)調(diào)商標(biāo)使用許可權(quán)利沖突、平衡商標(biāo)使用許可利益分配的建議。以進(jìn)一步引起理論界和實(shí)務(wù)界對(duì)商標(biāo)使用許可制度的關(guān)注和研究，從而不斷完善我國(guó)商標(biāo)使用許可相關(guān)法律制度。 本文共分為六章：第一章為緒論。第二章為商標(biāo)使用許可典型案例及其法律問(wèn)題。第三章為商標(biāo)使用許可備案法律問(wèn)題。第四章為商標(biāo)使用許可中的權(quán)利沖突問(wèn)題。第五章為商標(biāo)使用許可中的利益分配問(wèn)題。本文第二章通過(guò)典型案例引出擬研究的三個(gè)商標(biāo)使用許可法律問(wèn)題，即商標(biāo)使用許可的備案問(wèn)題、權(quán)利沖突問(wèn)題和利益分配問(wèn)題，第三章、四章、五章為分論，通過(guò)案例的分析和理論的論述，，分別對(duì)商標(biāo)使用許可的備案、權(quán)利沖突和利益分配問(wèn)題，提出了具體的完善意見(jiàn)和建議。本文最后為結(jié)語(yǔ)，對(duì)本文的重點(diǎn)論述和觀(guān)點(diǎn)進(jìn)行了回顧和總結(jié)，對(duì)后續(xù)需要繼續(xù)研究的問(wèn)題作出了說(shuō)明。
[Abstract]:"permission to use a trademark" means that the trademark registrant retains the exclusive right of the trademark, Allowing others to use their registered trademark within a certain period of time. The trademark use license is an important form for the registered trademark exclusive owner to exert its trademark utility. In recent years, some typical cases of intellectual property rights have occurred. For example, the "Wahaha" and "Wang Laoji" trademark licensing cases reflect our country's trademark law and other laws and regulations in the trademark use license record system. There are still some defects in the design of legal system in coordinating the conflict of trademark use and licensing rights and balancing the distribution of interests between the two sides of the trademark use license. At the same time, it needs to be improved constantly. It also highlights the need for enterprises to reflect on their own trademark management strategies and constantly improve the trademark management and trademark licensing management in order to create greater value for enterprises. According to the legal problems involved in typical cases, on the basis of existing theoretical research, according to my own thinking and research, this paper applies the methods of literature research, case study, comparative analysis, empirical analysis, etc. Some suggestions are put forward to perfect the registration system of trademark use license in our country, to coordinate the conflict of trademark use license rights, to balance the distribution of trademark license benefits, so as to arouse the attention and study of the trademark use license system in the theoretical and practical circles. In order to constantly improve our trademark licensing related legal system. This article is divided into six chapters: the first chapter is the introduction, the second chapter is the typical cases of trademark use license and its legal problems, the third chapter is the legal problem of trademark use license filing. Chapter 4th is the conflict of rights in trademark use license. Chapter 5th is the problem of distribution of benefits in trademark licensing. The second chapter of this paper leads to the three legal problems of trademark licensing through typical cases. The third, fourth and fifth chapters are divided into two parts. Through the case analysis and theoretical discussion, the author puts forward the record of trademark use license, respectively, in the third chapter, the fourth chapter, and the fifth chapter, respectively, through the case analysis and the theory discussion, the trademark use license record question, the rights conflict question and the benefit distribution question, In the end, the author reviews and summarizes the emphases and viewpoints of this paper, and explains the problems that need to be further studied in the future.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：D923.43

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