本文關(guān)鍵詞： IP生 綜藝節(jié)目 類角色 市場多元化 傳媒公司 傳媒行業(yè) 文化產(chǎn)業(yè)鏈 去哪兒 商業(yè)大片 偏向性 　出處：《當(dāng)代電視》2017年01期 　論文類型：期刊論文

【摘要】：正伴隨著近年來熒幕上各類影視、綜藝、動(dòng)漫游戲等作品爭相涌入市場,人們已經(jīng)無法忽視"IP"這個(gè)詞語。它不是指傳統(tǒng)意義上連接互聯(lián)網(wǎng)的IP地址,而是英文Intellectual Property,即知識產(chǎn)權(quán)。以擁有一定的粉絲群體為基礎(chǔ),通過改編搬上大熒幕的小說、歌曲、游戲、動(dòng)漫或綜藝節(jié)目,甚至一個(gè)概念或一類角色都可以被稱之為IP。目前IP產(chǎn)業(yè)發(fā)展勢頭良好并跨入2.0階段,從原先孤立開發(fā)、簡單售賣到現(xiàn)階段"點(diǎn)-線-面"的長線條式發(fā)
[Abstract]:In recent years, with all kinds of films, variety arts, animation games and other works rushing into the market, people can no longer ignore the word "IP". It does not refer to the traditional Internet connection IP address. It's English Intellectual property, or intellectual property. Based on having a certain number of fans, you can adapt novels, songs, games, anime or variety shows that are on the big screen. Even a concept or a role can be called IP.At present, the IP industry has a good momentum of development and has entered the 2.0 stage, from the original isolated development, simple sale to the current stage of "dot-line-face" long line hair.
【作者單位】： 上海大學(xué);
【分類號】：G124
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本文編號：1516108