本文關(guān)鍵詞： 戰(zhàn)略管理 申報(bào)策略 政府項(xiàng)目　出處：《大連海事大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：自20世紀(jì)80年代以來(lái),企業(yè)戰(zhàn)略管理作為一種新的管理思維在企業(yè)界得到了廣泛的應(yīng)用。本文就國(guó)內(nèi)外學(xué)者在戰(zhàn)略管理方面的理論研究成果,對(duì)戰(zhàn)略細(xì)分下的策略管理應(yīng)用于企業(yè)管理進(jìn)行深入分析,通過(guò)具體公司具體工作崗位的實(shí)際案例,將理論分析與實(shí)際操作相融合,并結(jié)合現(xiàn)階段國(guó)內(nèi)外形式,構(gòu)建合理、創(chuàng)新、具有自身特色的政府項(xiàng)目申報(bào)策略。 本人所服務(wù)的公司屬于通信行業(yè),為高科技民營(yíng)企業(yè),本文所涉及到的政府項(xiàng)目也多為無(wú)償補(bǔ)助資金,貸款貼息及招標(biāo)項(xiàng)目涉及較少。對(duì)于高科技民營(yíng)企業(yè),每年的國(guó)撥資金都會(huì)有專(zhuān)款用于此類(lèi)企業(yè),用以扶持新興產(chǎn)業(yè)及各類(lèi)有價(jià)值的項(xiàng)目,以鼓勵(lì)高科技民營(yíng)企業(yè)發(fā)展新興科技,走自我創(chuàng)新的道路,進(jìn)而推動(dòng)相關(guān)領(lǐng)域的發(fā)展進(jìn)步。針對(duì)不同類(lèi)別的政府項(xiàng)目,應(yīng)采取不同的應(yīng)對(duì)策略,比如對(duì)于產(chǎn)業(yè)化專(zhuān)項(xiàng),申報(bào)單位需注重項(xiàng)目的固定資產(chǎn)投資比例,多占到總投資的四分之三左右；對(duì)于貸款貼息類(lèi)專(zhuān)項(xiàng),申報(bào)單位所持有的銀行貸款須為固定資產(chǎn)貸款；對(duì)于科技計(jì)劃項(xiàng)目,申報(bào)單位需擁有相應(yīng)的知識(shí)產(chǎn)權(quán)數(shù)量等等,不同類(lèi)別的專(zhuān)項(xiàng)有不同的要求及達(dá)標(biāo)條件,對(duì)于相關(guān)行業(yè)技術(shù)發(fā)展最新動(dòng)向的預(yù)知及掌控能力,以及政府每年對(duì)不同行業(yè)的政策傾斜力度及相關(guān)扶持政策的認(rèn)知敏感度,也是申報(bào)單位政府項(xiàng)目申報(bào)策略的重要因素。 政府項(xiàng)目的出臺(tái),就是申報(bào)單位申報(bào)策略制定的開(kāi)始：首先對(duì)申報(bào)指南做深入研究,再結(jié)合本公司自身特點(diǎn)及優(yōu)勢(shì),有的放矢的選擇現(xiàn)有項(xiàng)目來(lái)貼合申報(bào)要求,按照不同類(lèi)別的不同要求提交可行性研究報(bào)告,完成專(zhuān)家答辯,如果項(xiàng)目成功立項(xiàng)并獲得專(zhuān)項(xiàng)資金,則還需準(zhǔn)備項(xiàng)目結(jié)題驗(yàn)收。至此,整個(gè)申報(bào)策略才算完成。申報(bào)單位以此策略為基準(zhǔn),跟進(jìn)項(xiàng)目申報(bào)的整個(gè)流程。
[Abstract]:Since 1980s, corporate strategic management as a new management thinking has been widely used in the business community. This paper deeply analyzes the application of strategic management in enterprise management under strategic subdivision, and combines the theoretical analysis with practical operation through the actual cases of specific companies' specific jobs, and combines the domestic and foreign forms at present. Build a reasonable, innovative, with its own characteristics of government project declaration strategy. I serve the company belongs to the communications industry, for high-tech private enterprises, the government projects involved in this article are also mostly non-reimbursable subsidy funds, loan discount and bidding projects involved less. For high-tech private enterprises. Each year, funds are earmarked for such enterprises to support new industries and valuable projects to encourage high-tech private enterprises to develop new technologies and take the path of self-innovation. Then promote the development and progress of related fields. For different types of government projects, we should take different strategies, such as the industrialization of special projects, reporting units should pay attention to the proportion of fixed assets investment. Accounting for more than 3/4 of the total investment; For special loans with discount interest, the bank loans held by the reporting units must be fixed assets loans; For the science and technology project, the application unit should have the corresponding intellectual property right quantity and so on, the different kind of special item has the different request and the standard condition, the forecast and the control ability to the related industry technology development newest trend. It is also an important factor for the government to declare projects in different industries and the cognitive sensitivity of the relevant supporting policies. The introduction of government projects is the beginning of the declaration strategy of reporting units: first of all, the declaration guidelines for in-depth study, and then combined with the company's own characteristics and advantages. Targeted selection of existing projects to meet the reporting requirements, according to different types of different requirements to submit feasibility study report, complete the expert reply, if the project was successfully approved and received special funds. At this point, the whole declaration strategy is completed. The reporting unit takes this strategy as a benchmark to follow up the whole process of the project declaration.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272

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