從中國好聲音看中國電視娛樂節(jié)目的模式移植與文化原創(chuàng)
發(fā)布時間:2018-01-19 11:29
本文關(guān)鍵詞: 《中國好聲音》 中國電視娛樂節(jié)目 模式移植 文化原創(chuàng) 出處:《鄭州大學(xué)》2014年碩士論文 論文類型:學(xué)位論文
【摘要】:自2005年《超級女聲》之后,中國的電視音樂選秀節(jié)目大有沒落之勢,但是2012年《中國好聲音》異軍突起,取得了令人矚目的成績,吸引了社會各界受眾的眼球,同時也受到了國家廣電總局的肯定,稱其為“關(guān)照現(xiàn)實和注重品質(zhì)”的優(yōu)秀節(jié)目。 這檔節(jié)目在形式上引進了荷蘭原版《THE VOICE》,并根據(jù)中國受眾習(xí)慣做了適當(dāng)?shù)恼{(diào)整,,融入了本土化的元素。它的成功不僅給中國流行音樂界注入一股振奮人心的力量,還給其他的電視娛樂節(jié)目帶來了普遍的經(jīng)驗和啟示。但是,引進海外電視節(jié)目模式并不是我們真正的目標(biāo),它可以作為我國電視業(yè)學(xué)習(xí)國外先進節(jié)目生產(chǎn)機制,創(chuàng)新節(jié)目形態(tài)的一種過渡性選擇。通過引進實現(xiàn)節(jié)目創(chuàng)意研發(fā)的升級再造,建立起原創(chuàng)節(jié)目的開發(fā)機制,才是我們真正的目標(biāo)。因此本文旨在通過分析《中國好聲音》的成功,研究中國電視娛樂節(jié)目的模式移植與文化原創(chuàng),這有助于我們開發(fā)出大批具有自主知識產(chǎn)權(quán)的全新節(jié)目內(nèi)容和節(jié)目形態(tài),并獲得持久的競爭優(yōu)勢。 本文第一部分是緒論,歸納闡述了本文的研究內(nèi)容、研究意義、研究方法、國內(nèi)外研究綜述等,并對相關(guān)概念進行了界定。第二部分進入正文,對《中國好聲音》欄目的產(chǎn)生背景、目前的收視情況、火爆狀態(tài)進行了梳理。第三部分深入分析《中國好聲音》成功的原因,包括節(jié)目模式、運營模式、節(jié)目內(nèi)容、全產(chǎn)業(yè)鏈的打造等。第四部分描述目前國內(nèi)電視娛樂節(jié)目引進海外節(jié)目模式的現(xiàn)狀,并指出這種態(tài)勢的不足,總結(jié)中國電視娛樂界模式移植與文化原創(chuàng)之間存在的矛盾。第五部分探討中國電視娛樂節(jié)目在復(fù)制國外節(jié)目模式的同時,如何進行自主創(chuàng)新,建立開發(fā)原創(chuàng)電視節(jié)目的機制。
[Abstract]:Since 2005 "Super Girl", China's TV music talent shows have declined greatly, but 2012 "good Voice of China" suddenly emerged, and achieved remarkable results. It has attracted the attention of people from all walks of life and has also been recognized by the State Administration of Radio, Film and Television as an excellent program that "takes care of reality and pays attention to quality". The program formally introduced the Dutch original version of "THE VOICE" and made appropriate adjustments according to the habits of the Chinese audience. Its success has not only injected an inspiring force into the Chinese pop music industry, but also brought universal experience and enlightenment to other TV entertainment programs. The introduction of overseas TV program model is not our real goal, it can be used as our television industry to learn from foreign advanced program production mechanism. Innovative program form of a transitional choice. Through the introduction of creative programs to achieve the development of upgrading and reengineering, to establish the development mechanism of original programs. Therefore, this paper aims to study the pattern transplantation and cultural originality of Chinese TV entertainment programs through the analysis of the success of "good Voice in China". This will help us to develop a large number of independent intellectual property rights of new program content and program form, and obtain a lasting competitive advantage. The first part of this paper is an introduction, which summarizes the research content, research significance, research methods, domestic and foreign research review, and defines the relevant concepts. The second part enters the text. The background of the "good Voice of China" column, the current viewing situation, the popular state of combing. The third part in-depth analysis of the success of the "China good Voice" reasons, including the program model, operating mode. Part 4th describes the current situation of domestic TV entertainment programs to introduce the overseas program model, and points out the shortcomings of this situation. This paper summarizes the contradiction between the transplantation of Chinese TV entertainment model and the cultural originality. Part 5th discusses how to innovate independently while copying the foreign program model of Chinese TV entertainment program. Establish a mechanism for developing original TV programs.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:G222
【參考文獻】
相關(guān)期刊論文 前1條
1 韓寒;;電視節(jié)目模板的法律保護[J];法制與社會;2008年21期
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