本文關(guān)鍵詞：X知識產(chǎn)權(quán)管理系統(tǒng)本土化商業(yè)計劃　出處：《首都經(jīng)濟貿(mào)易大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：中國正在轉(zhuǎn)變?yōu)閯?chuàng)新驅(qū)動型經(jīng)濟大國,知識產(chǎn)權(quán)已成為中國國家戰(zhàn)略的核心。然而,作為知識產(chǎn)權(quán)創(chuàng)造和運用主體的企業(yè),在知識產(chǎn)權(quán)管理、保護以及運用上與歐美發(fā)達國仍有相當(dāng)大的差距。A公司計劃將X知識產(chǎn)權(quán)管理系統(tǒng)引入中國市場,并進行全面的本土化銷售與運營。將主要依托A公司其他業(yè)務(wù)在中國已有的營銷團隊及營銷網(wǎng)絡(luò),招募新的運營團隊,對X系統(tǒng)進行漢化,并在中國市場進行全面的推廣。本文正是作為X知識產(chǎn)權(quán)管理系統(tǒng)本土化商業(yè)計劃一套方案。本文在對市場與行業(yè)進行充分分析的基礎(chǔ)上,運用了SWOT分析模型與價值鏈分析,找到X知識產(chǎn)權(quán)管理系統(tǒng)的核心競爭力和目標(biāo)市場,進而確定了其市場定位;通過使用4Ps營銷理論分析并細化了對X知識產(chǎn)權(quán)管理系統(tǒng)的市場營銷策略,進而形成了未來的市場營銷計劃;結(jié)合財務(wù)分析與預(yù)測的方法分析了項目預(yù)期收入、各項成本、盈利能力以及相關(guān)的項目評價指標(biāo),論證了項目的可行性;制定了建議的本土團隊組織架構(gòu)與工作職責(zé),以及與國際團隊的溝通協(xié)作方式;對項目的市場風(fēng)險、運營風(fēng)險和組織風(fēng)險進行了分析,并提出了相應(yīng)的應(yīng)對措施。
[Abstract]:China is transforming into an innovation-driven economic power, and intellectual property has become the core of China's national strategy. However, as the main body of the creation and application of intellectual property, enterprises are in the management of intellectual property. There is still a considerable gap between the protection and application of the X intellectual property management system in China market with the developed countries in Europe and the United States. A company plans to introduce X intellectual property management system into the Chinese market. And the overall localization of sales and operations. Will mainly rely on the other business A company in China's marketing team and marketing network, recruit new operation team, X system for the Chinese. And in the Chinese market for comprehensive promotion. This paper is as an X intellectual property management system localization business plan a set of programs. This paper on the basis of market and industry analysis. Using SWOT analysis model and value chain analysis, the core competitiveness and target market of X intellectual property management system are found, and then the market positioning is determined. Through the use of 4Ps marketing theory to analyze and refine the X intellectual property management system marketing strategy, and then formed the future marketing plan; Combined with the method of financial analysis and prediction, this paper analyzes the expected income, cost, profitability and related evaluation indexes of the project, and proves the feasibility of the project. Develop the suggested local team organizational structure and job responsibilities, as well as international team communication and collaboration; The market risk, operation risk and organization risk of the project are analyzed, and the corresponding countermeasures are put forward.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272

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相關(guān)碩士學(xué)位論文 前1條

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本文編號：1356379