發(fā)布時(shí)間：2018-06-14 08:58

  本文選題：卷煙營(yíng)銷(xiāo) + 專(zhuān)賣(mài)內(nèi)管��； 參考：《山東社會(huì)科學(xué)》2015年S1期

【摘要】：本文以探討卷煙營(yíng)銷(xiāo)與專(zhuān)賣(mài)內(nèi)管有效銜接為主題,旨在建立"以?xún)?nèi)管促內(nèi)控、以?xún)?nèi)控促自律,以自律促規(guī)范,以規(guī)范促發(fā)展"的有效銜接機(jī)制,當(dāng)是解決該瓶頸問(wèn)題的應(yīng)有之義,當(dāng)是我省實(shí)施"品牌培育工程"、打牢"市場(chǎng)基礎(chǔ)"、實(shí)現(xiàn)"保九爭(zhēng)十一"年度目標(biāo)的重要保證。因此,筆者以二者的銜接點(diǎn)、面為理論基點(diǎn),聯(lián)系二者銜接的外在動(dòng)因與內(nèi)在基礎(chǔ),結(jié)合內(nèi)管工作實(shí)踐,闡述銜接機(jī)制生成、節(jié)點(diǎn)銜接、信息溝通、運(yùn)行經(jīng)驗(yàn)及存在問(wèn)題,并提出改進(jìn)之建議。
[Abstract]:The purpose of this paper is to establish an effective linkage mechanism between cigarette marketing and monopoly internal management, which aims at establishing an effective linking mechanism of "internal control, internal control and self-discipline, self-discipline and standardization, and standardization and development". It should be the proper meaning of solving the bottleneck problem and the important guarantee of carrying out the "brand cultivation project", laying down the "market foundation" and realizing the annual goal of "protecting nine and fighting for the eleventh" in our province. Therefore, the author takes the connection point and the plane of the two as the theoretical basis, connecting with the external motivation and internal foundation of the connection, combining with the practice of internal management, expounding the generation of the cohesion mechanism, the connection of nodes, the communication of information, the operation experience and the existing problems. Suggestions for improvement are also put forward.
【作者單位】： 山東省泰安市煙草專(zhuān)賣(mài)局;
【分類(lèi)號(hào)】：D922.16
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本文編號(hào)：2016827